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Why Competitors Should Fear the iPad Mini

We have been conducting tiers of research trying to gauge consumer sentiment around tablets and in particular of late, the iPad Mini. Part of my interest with this research is designed to get deeper insight into the 7″ …

by Ben Bajarin   |   November 21st, 2012
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Tips For Technological Living: Own Tech, Don’t Let it Own You

[dc]A[/dc]s technology invades our lives and covers every facet of working, playing, learning and more, we as a culture will need to adjust and find balance so as to not get so lost in the digital world that we lose …

by Ben Bajarin   |   November 19th, 2012
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The Opinion Cast: PCs are losing, Android is Winning?

Sorry for the long delay in our opinion cast. We are implementing a new model that we believe will make it even better. We have sought professional help and brought on a moderator / host Shawn King to …

by Ben Bajarin   |   November 16th, 2012
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PCs Gone Wild

One of the most exciting things happening in the industry right now is the diverse innovation coming from Windows PC OEMs, who are making every type of form factor imaginable. Looking specifically at the traditional PC industry and …

by Ben Bajarin   |   November 16th, 2012
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The Way it Was and the Way it Will Be

My family and I have been up visiting my wife’s grandparents up near the Oregon-California border. We have visited this old-fashioned town many times but today a thought occurred to me as I looked at a dictionary prominently displayed …

by Ben Bajarin   |   November 9th, 2012
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Let’s Talk About the iPad Mini and Ultra-Mobile Computing

[dc]A[/dc]pple announced today that they sold 3 million iPad Mini (Wi-Fi version) and fourth generation iPads in three days. Through some smart discussions with some folks who track supply chain shipments, I estimate that around 1.7 to 2 million of …

by Ben Bajarin   |   November 5th, 2012
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When is a Tablet not a Tablet? When It’s a Surface

Let me start this column out with some context on Windows 8. My mind has changed to a degree about Windows 8 and in particular touch based notebooks and UltraBooks. Several of the Windows 8 PCs I …

by Ben Bajarin   |   November 2nd, 2012
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The Personal Computing Land Grab

It is hard to describe what is happening right now in the personal computing industry than anything other than a massive land grab. The land grab I speak of does not apply as much to traditional “old school” …

by Ben Bajarin   |   October 31st, 2012
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The Windows 8 Ecosystem, For Experimental Purposes

[dc]I[/dc]n the coming weeks I will do something for experimental purposes that I have not done for over 10 years. I will be immersing myself in the Windows 8 ecosystem entirely. I converted from the Windows ecosystem to …

by Ben Bajarin   |   October 26th, 2012
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iPad Mini: The iPad in the Palm of Your Hand

Today’s Apple event was perhaps one of the more interesting to me for a variety of reasons. Apple made a number of announcements that in my opinion give them a strong lineup for this holiday season. Apple …

by Ben Bajarin   |   October 23rd, 2012
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Chrome OS, Not Android, is Google’s Future

Google recently updated their Chromebook offering and began running new commercials touting the new product. At $249 it is an aggressive price offering, however, the software by way of web apps will be the key. Although, we …

by Ben Bajarin   |   October 22nd, 2012

The BIG Opportunity for the iPad Mini

Let me start this column off explaining why I was skeptical of a smaller iPad in Apple’s offering. I have been bullish on tablets from the beginning. From my first experience with the iPad I knew …

by Ben Bajarin   |   October 19th, 2012
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A Tale of Two Internet Explorers

I have been playing with Windows 8 on a number of different devices, specifically some touch enabled, and others non-touch enabled. One of the many questions I have been wanting to analyze was how software built for Windows 8 would …

by Ben Bajarin   |   October 17th, 2012
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Why Amazon is Not Interested in TI’s Mobile Processor Group

Some reports have came out that Amazon is interested in TI’s mobile processor division. I find this extremely difficult to believe. I personally, think TI’s move to shift focus from mobile APs (application processors) and more into …

by Ben Bajarin   |   October 15th, 2012
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Marketing Surface and Windows 8

The first commercial for Microsoft Surface has aired. After seeing it, I’m not sure Microsoft’s partners should be at all worried about the perceived threat of Microsoft competing with them on the hardware front. The commercial itself …

by Ben Bajarin   |   October 15th, 2012
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Netbooks, Tablets, and Good Enough Computing

You may have caught my title and asked “aren’t Netbooks dead? Why are you bringing them up?” That is an excellent question and while Netbooks are mostly dead (they are finding a role in emerging markets) they taught us something …

by Ben Bajarin   |   October 12th, 2012
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Tablets and Disabilities

Next week I am speaking at the California Educational Technology Professionals Association’s annual gathering. I will be giving several presentations to this technology community specifically about tablets and touch computing. My focus will be how this unique …

by Ben Bajarin   |   October 11th, 2012
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Convince Me Not to Buy an iPad

We at Creative Strategies, as a part of our study of consumer markets, frequently interview consumers in order to get a pulse of the market needs, wants, and desires. To do this we have conversations with groups of …

by Ben Bajarin   |   October 8th, 2012
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It’s Good to be Back on the iPhone

I wasn’t terribly vocal about this fact but since June I have been using an Android phone exclusively as my smartphone. Which has been by far the longest I have ever used an Android smartphone for any length …

by Ben Bajarin   |   October 5th, 2012
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The Future of Apple’s Maps

It looks like the Apple Map story may dominate the conversation today, so I figured I would write something I have been thinking for a while. If you follow much of what I write or much of our …

by Ben Bajarin   |   September 28th, 2012
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Apple’s 4-Inch iPhone 5 vs. Android 4-Inch Plus Devices

Since June I have been using the Galaxy Nexus 4.65 inch screen smart phone. Upon switching to that device from the iPhone 4S, I was instantly taken by the screen size. It was clear that gaining just over an inch …

by Ben Bajarin   |   September 24th, 2012
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Windows 8 Tablet Fragmentation and the App Dilemma

I was having a discussion with an iPad software developer recently and we were discussing the iPad mini. Interestingly he was still a skeptic about the iPad mini and I thought his reason was interesting. …

by Ben Bajarin   |   September 21st, 2012
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How 7-Inch Tablets Could Help Notebooks Make a Comeback

If you follow much of what I write you may be familiar with the solutions based thinking approach I frequently mention. The fundamental aspect of a solutions based approach to personal computing understands that multiple screens working seamlessly in …

by Ben Bajarin   |   September 19th, 2012
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iPhone 5 Design As a Killer Feature

As Steve pointed out in his article this morning, the sentiment that the iPhone is underwhelming steaming from many of the tech press lacks serious understanding of the consumer market. It is true that the iPhone does not …

by Ben Bajarin   |   September 14th, 2012
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Why NFC is Irrelevant To the Mass Market

NFC technologies have been around for quite some time. Many years back my firm did some market analysis on NFC for Philips Semiconductor about the time it was spun off to become NXP. In doing this …

by Ben Bajarin   |   September 13th, 2012