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Big Changes at Microsoft: Define “Platform”

Satya Nadella is just the third CEO in Microsoft’s nearly 40 year history. For most of that time, Microsoft followed a fairly simple strategy: license operating system software to OEMs and sell software to consumers, and later, enterprises.

Bill Gates’ Microsoft: …

by Avi Greengart   |   August 13th, 2014
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Avi Greengart’s Last Minute Holiday Gift Guide 2013

Every year I try to write my holiday gift guide before the holidays. This year I completely missed Hannukah, but there are still a few days left before Christmas and New Years, so if you’re still looking for a gift …

by Avi Greengart   |   December 19th, 2013
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Understanding Apple Part 2

If you follow Apple in the press and talk to analysts, you’re probably confused. There are three conflicting narratives being presented: Apple is doomed, Apple is disappointing, or Apple is dominating. So many journalists have written about Apple’s lack of …

by Avi Greengart   |   October 27th, 2013
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Understanding Apple, Part 1 of 2

If you follow Apple in the press and talk to analysts, you’re probably confused. There are three conflicting narratives being presented: Apple is doomed, Apple is disappointing, or Apple is dominating. So many journalists have written about Apple’s lack of …

by Avi Greengart   |   October 21st, 2013
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BlackBerry Implosion: A Postmortem

In the past few days, the true extent of BlackBerry’s perilous position in the market has become clear, but the future for the company is cloudier than ever. The company plans to lay off another 40% of its staff, consumer …

by Avi Greengart   |   October 2nd, 2013
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E3 2013: Fighting the Console Wars One More Time

Prologue
E3 is technically a trade show closed to the general public, but E3 apparently grants industry status to anyone who has ever worked at a Gamestop or Target (Target sells videogames, right?). As such, the show is more like Comicon …

by Avi Greengart   |   June 27th, 2013
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The iPhone and the Death of the Mid-Tier Smartphone

I’ve been a consumer device analyst for long enough that I’m usually pretty comfortable calling things as I see them, but sometimes there is simply no substitute for hard data. Current Analysis tracks U.S. device pricing for phones and tablets, …

by Avi Greengart   |   May 20th, 2013

Anyone But Google

Carriers are understandably unhappy with today’s mobile platform duopoly. Apple and Google generate demand for data services, and carriers can’t live without them (as T-Mobile USA admitted about Apple late last year). However, Apple extracts enormous subsidies, mandates high minimum …

by Avi Greengart   |   March 11th, 2013

BlackBerry’s Super Bowl Ad Was Awful. Is There An Ad That Could Have Worked?

I’m a big Redskins fan, so when people asked who I was rooting for in the Super Bowl, they didn’t know whether I’d choose San Francisco (a city I visit so often I’m practically a resident) or Baltimore (a city …

by Avi Greengart   |   February 4th, 2013

CES 2013: Plenty of Innovation – You Just Needed to Know Where to Look

I didn’t expect much in the way of OS, phone, or tablet announcements at CES this year, if only because all the key platform drivers stayed home. Apple never attends trade shows, preferring to host its own events. Amazon follows …

by Avi Greengart   |   January 17th, 2013
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Avi Greengart’s Last Minute Non-Obvious Holiday Gift Guide 2012

Every year, tech sites put together holiday gift guides recommending the best products on the market. That’s great, but do you really need another gift guide that reinforces what we already know at Tech.pinions, that it’s going to be a …

by Avi Greengart   |   December 21st, 2012