Even With a Huge Quarter, Apple is just getting Started

by Ben Bajarin   |   January 24th, 2012

- Apple’s $13 billion quarterly profit is second-biggest in U.S. history. Only topped by Exxon’s $14.8 billion in 2008

- 97.6 billion in cash that AAPL has is higher than the market value of 476 of the companies in the S&P 500

- Apple sold more iPads than HP sold PCs. – HP PC sales 15.123m, iPad 15.43m

- 315M iOS > 250M Android

Quotes from Tim Cook:

“I believe there will come a day when tablet market by unit is larger than the PC market”

“Apple TV is not just a product but a strategy for the next decade. ”

“There is cannibalization of the Mac by the iPad”, but Apple thinks the cannibalization is much worse on the Windows PC side.

I think it’s remarkable that we’ve sold 55m iPads and we’ve only been in the business since April 2010.

After Apple’s blow out quarter, setting records in nearly every category, there is going to be talk and speculation that Apple is peaking. But really, how can Apple beat this quarter they just had? Especially with such fierce competition right? Wrong, Apple is just getting started.

Think about this last year and quarter for Apple. Apple had a record blowout quarter on incremental product upgrades. What if Apple release all new Macs, iPhone, and iPads in 2012? Tim Cook answered the question of how Apple can keep this up. The answer–innovate.

There are still industries for Apple to disrupt. | Four Industries Apple Can Still Disrupt | There are still new products to be made for new types of customers. We are only half way through this 50+ year journey of bringing technology to the masses.

Not to mention new markets. Apple is just scratching the surface in Asia and the Apple brand is one of the most desirable in all of Asia. Consumers in Asia, and China in particular, have an insatiable appetite for Apple products. One could make quite a compelling argument that China consumer may even have more demand for Apple products than the US.

What is my biggest take away from this call? Lots of OEMs better get their tablet strategies in order.

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Ben Bajarin

Ben Bajarin is a Principal Analyst at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research. He is a husband, father, gadget enthusiast, trend spotter, early adopter and hobby farmer. Full Bio
  • http://twitter.com/rickroberts Rick Roberts

    Your quote about strategy for the next decade is incorrect. He said iCloud — NOT Apple TV.