Everyone knows that Google’s Android operating system dominates phone market share, Apple’s iOS operating system dominates tablet market share (for now) and Microsoft’s Windows dominates PC market share. While Windows is shrinking in overall market share – if you combine phones, tablets and notebooks/desktops together (and you should) – it has, until now, been a given that Windows will continue to dominate the massive, but shrinking, PC marketplace.
But is that true?
— The MacBook Air used to be a high-priced luxury product for Apple. Now it is their lowest priced, base model. For a thousand dollars, you get one of the lightest, fastest, most powerful notebooks on the market.
— Windows owns the low-end of the market, but the low end is being swallowed whole by tablets. When faced with a choice between a bottom-of-the-line $350 HP or Dell notebook and a top-of-the-line $350 iPad Mini, many consumers are opting for the latter.
Apple has captured 90 percent of the PC market for machines over $1000 since 2009. And given the rapid collapse of the PC market (at the hands of Apple’s iPad and smartphones), that’s a pretty sweet segment of the market to own. ~ AppleInsider
Microsoft has virtually no presence in either the phone or tablet markets. But they also have virtually no presence in the high end of the PC market either. And that’s the only end of the market making money and, in the long-run, it may be the only end of the market that survives the invasion of phones and tablets, too.
Thoughts?
Source for Graphic: NPD Group
Good feature request. I can see how for non- insiders who use RSS this is a bother. I’ll look into it with our developer and see what we can come up with. I know we are trying to come up with a member only RSS so I figure this is possible. I will keep you posted.
Excellent, thanks.
Good pricing observation John. I think Apple has their sights set at increasing their share of the PC market. I have a feeling they are going to do just that.
Thank you for great content. I look forward to the continuation.