Posts Tagged ‘ereaders’

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A Deep Dive Into The Morgan Stanley Holiday Quarter Survey

On December 16, 2012, Morgan Stanley issued the results of a consumer survey.

We surveyed 1,010 US adults between November 26 and December 3 2012. The sample is representative of US individuals (18+) by gender, age, income and geographic regions. Conclusions …

by John Kirk   |   December 20th, 2012
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Is there a future for dedicated eReaders?

When Amazon introduced their first Kindle eReader, there were a lot of articles that suggested that this device represented the future of books. Many wrote that thanks to the Kindle, eBooks would go mainstream and be the most popular way …

by Tim Bajarin   |   April 9th, 2012