Posts Tagged ‘Surface’

Bye

Say Goodbye To Microsoft

In the beginning, Microsoft’s business model was simple. They made the Windows operating system and licensed it to manufacturers, who then put it on their various computing machines. In the mid-nineties, Windows gained critical mass with businesses which, in turn, …

by John Kirk   |   April 10th, 2014
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Office for iPad: A Sheep in Wolf’s Clothing

Microsoft finally appears ready to launch a version of Office for iPad. A wolf among the sheep? Or a sheep in wolf’s clothing?

Plan A: Ignore The iPad

REALITY

The iPad goes on sale, April 2010.

MICROSOFT’S REASONING

There is nothing to fear from the …

by John Kirk   |   March 27th, 2014
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Unified OS Advocates Are Out Of “Touch” With Reality

Last week, Phil Schiller, Craig Federighi and Bud Tribble were interviewed as part of the Mac’s 30th anniversary. They — in no uncertain terms — slammed the door shut on the idea that Apple was planning on merging iOS (the …

by John Kirk   |   January 30th, 2014
retro tin robot toy

Tech Toy Story

Microsoft’s newest ad campaign is breath taking but not, I think, in the way that Microsoft imagines. “Just a toy“, my ass. ~ Steven Aquino (@steven_aquino) This is why Microsoft will lose. This shows they don’t get it…“ ~ Ben Bajarin (@BenBajarin) Is …...

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by John Kirk   |   January 21st, 2014
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An Open Letter To App Developers

The smartphone has quickly become our primary interface to the world. The app has become our primary interface to the smartphone. Apps matter. Therefore, app developers matter. Unfortunately, too many apps, too many app developers, likely in pursuit of riches that …

by Brian S Hall   |   December 2nd, 2013
Surface screenshot (Microsoft)

Disruption: What Microsoft Got Wrong

Ben Thompson of Stratechery has deservedly been the talk of the tech world this week for his analysis of disruption theory, What Clayton Christensen Got Wrong. Thompson argues (and if you haven;t read his piece you should) that Christensen actually …

by Steve Wildstrom   |   September 25th, 2013
Toast

The Microsoft Surface is (French) Toast

The Apology

Please allow me to begin by apologizing for the saucy language you are about to encounter. There is simply no way for me to tell the following joke without cursing. I really don’t like cursing (although, I do so …

by John Kirk   |   August 15th, 2013
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Beating The Dead Horse That Is Microsoft Windows (Part 1)

Few people enjoy beating a dead horse more than I do, but man, beating up on Microsoft Windows is simply no fun anymore…because everybody’s doing it.

The defining company of the PC era — which for the purposes of this discussion …

by John Kirk   |   July 18th, 2013
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A Deep Dive Into The Morgan Stanley Holiday Quarter Survey

On December 16, 2012, Morgan Stanley issued the results of a consumer survey.

We surveyed 1,010 US adults between November 26 and December 3 2012. The sample is representative of US individuals (18+) by gender, age, income and geographic regions. Conclusions …

by John Kirk   |   December 20th, 2012
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Why The Wheels Are Falling Off Microsoft

This week, highly respected web and technolgy analyst, Mary Meeker, released her end of the year 2012 report on internet trends. The slide deck is 88 slides long and is highly recommended. You can view it here.

As I reviewed Ms. …

by John Kirk   |   December 6th, 2012
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Windows 8: Tepid Marketing–>Slow Sales

Kind of sad, isn’t it? This sorry attempt at a festive display of new PCs at a Micro Center store in Rockville, MD, says a lot about the thud with which Windows 8 seems to have landed.

Windows guru Paul Thurrott …

by Steve Wildstrom   |   November 21st, 2012
Windows 8 logo (Microsoft)

After Sinofsky Can Microsoft Move Beyond Windows?

The departure of Windows chief Steven Sinofsky, hard on the heels of the release of Windows 8, came as a shock, but not a surprise. But the important question is less what led to the departure of the …

by Steve Wildstrom   |   November 14th, 2012
Surface with Excel (Microsoft)

Why Does Microsoft Make It So Hard?

Are you planning to use a new Microsoft Surface for business? You might want to think again, at least if you are concerned about legal niceties.

At ZDnet, Windows guru Ed Bott examines the strangely complex  legalities of using Microsoft Office …

by Steve Wildstrom   |   November 5th, 2012
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When is a Tablet not a Tablet? When It’s a Surface

Let me start this column out with some context on Windows 8. My mind has changed to a degree about Windows 8 and in particular touch based notebooks and UltraBooks. Several of the Windows 8 PCs I …

by Ben Bajarin   |   November 2nd, 2012
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Windows 8′s Greatest Sin

Anyone who is in business knows that once you have made a sale, you want the next sale to become as seamless and as automatic as possible. This is why newspapers and magazines push subscriptions so heavily and why so …

by John Kirk   |   November 1st, 2012

Why Surface Will Be Good for the iPad–and the Rest of Us

For the past 2 1/2 years, iPad as has ruled the world of tablets. Except for Amazon’s Kindle Fire and the Barnes & Noble NOOK Tablet, both special-purpose devices dedicated to consumption, there has been no competition worth mentioning. But …

by Steve Wildstrom   |   October 31st, 2012
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Windows 8: Back To The Future

[dc]D[/dc]ue to scheduling conflicts I could not be in NYC yesterday for the Windows 8 launch but watched it intently as it was streamed around the world from Microsoft’s Web site. But what I saw was both impressive as well …

by Tim Bajarin   |   October 26th, 2012
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Truel: The Good, the Bad and the Ugly; The iPad, the Surface and the Nexus 7

The Plot

The Good, the Bad and the Ugly is a 1966 Italian epic Spaghetti western film directed by Sergio Leone, starring Clint Eastwood, Lee Van Cleef, and Eli Wallach in the title roles. ~ paraphrased from Wikipedia

Apple, Microsoft and Google …

by John Kirk   |   October 18th, 2012
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The Microsoft Surface Was Made For Surfaces…But That’s Not What Tablets Were Made For

The first Microsoft Surface Ad is out. It’s called “The Surface Movement” (although it probably should be called “Click”). In his article entitled: Marketing Surface and Windows 8, Ben Bajarin focuses on what the ad communicates to potential buyers. My …

by John Kirk   |   October 16th, 2012
Photo of Surface RT (Microsoft)

Marketing Surface and Windows 8

The first commercial for Microsoft Surface has aired. After seeing it, I’m not sure Microsoft’s partners should be at all worried about the perceived threat of Microsoft competing with them on the hardware front. The commercial itself …

by Ben Bajarin   |   October 15th, 2012
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The iPad Mini Hits Windows 8 Where It Ain’t

Tim Bajarin muses on whether it was a mistake for Microsoft to focus Windows 8 on the the larger screen sizes:

When Microsoft decided to get into the tablet business again, it pretty much committed to 9- to 11-inch tablets, mostly …

by John Kirk   |   October 15th, 2012
Photo of Acer Iconia W510 (Acer)

The Return of the Tablet PC

Acer Iconia W510

Microsoft’s decision to offer tablets in two flavors–Intel-powered slates running full windows 8 and ARM-powered units running Windows RT–has created a marketing and branding problem for manufacturers: How these very different products going to be distinguished for …

by Steve Wildstrom   |   October 9th, 2012
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Battle Of The Tablet Business Models: Lessons Learned And A Look Ahead

RECAP

We’ve been looking at the tablet business models of Apple, Amazon, Google, Samsung and Microsoft. Today we wrap up the series by seeing what lessons we have learned and by asking ourselves what the various business models can tell us …

by John Kirk   |   October 5th, 2012
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Battle Of The Tablet Business Models: Windows 8 And The Microsoft Surface

RECAP

We’re looking at the tablet business models of Apple, Amazon, Google, Samsung and Microsoft. Today we focus on Windows 8 and the Microsoft Surface.

5.0 Windows 8 And The Microsoft Surface

5.1 WHERE DOES WINDOWS 8 AND THE MICROSOFT SURFACE MAKE ITS …

by John Kirk   |   October 4th, 2012

Windows RT Grows More Mysterious as Launch Nears

Microsoft’s Surface Windows RT Tablet

I expected we would be seeing more clarity on the distinctions between Windows 8 and its Windows RT sibling (for ARM processor devices) as the expected late October launch grows closer. But the picture seems …

by Steve Wildstrom   |   August 31st, 2012