Posts Tagged ‘tablet’
The Microsoft Surface Was Made For Surfaces…But That’s Not What Tablets Were Made For
The first Microsoft Surface Ad is out. It’s called “The Surface Movement” (although it probably should be called “Click”). In his article entitled: Marketing Surface and Windows 8, Ben Bajarin focuses on what the ad communicates to potential buyers. My …
The Return of the Tablet PC
Acer Iconia W510
Microsoft’s decision to offer tablets in two flavors–Intel-powered slates running full windows 8 and ARM-powered units running Windows RT–has created a marketing and branding problem for manufacturers: How these very different products going to be distinguished for …
HP’s Surprising Tablet Attack
I recently attended HP’s Securities Analyst Meeting (SAM) where HP made its case to Wall Street on why investors should believe in
the company and buy the stock. I will write about the conference later when I have thought through …
The iPad Is Selling like Mad And Making The Competition Sad
At the iPhone 5 event held on Wednesday, September 12, 2012, Tim Cook announced these facts regarding iPads:
1) Last quarter, Apple sold 17 million iPads.
2) Apple sold more iPads than any PC manufacturer sold of their entire PC lineup.
3) Apple …
Google Created the Mess and Now Must Fix Android Tablets
Android for phones by any measure has been a success, while Android for “premium” tablets by every measure has been a disaster. According to IDC, the iPad held 55% market share of all tablets in Q4 2011. When you remove …
Apple’s Brand Unraveling? Ridiculous!
I came across an article yesterday in which the headline screamed out “Apple’s Brand Unraveling.” The author even went on to call the new naming of the new iPad “weird.”
Apple’s brand unraveling is the furthest thing from the truth. …
Let’s Stop Classifying the iPad as a PC
Last month, Canalys reported that “Apple is on track to become leading global PC vendor”. That would be a tremendous accomplishment, given that no reports had Apple in the top 5 at the end of 2010. How will Apple accomplish …
7″ Media Tablets Like Kindle Fire…”Dead On Arrival”?
UPDATED with Amazon Kindle “Fire” references.
A few weeks ago, TechCrunch reported that Amazon’s 7″ Kindle tablet was “very real” and would ship for the 2011 holidays. (UPDATED: Now rumored to be called “Kindle Fire“. ) Almost a year before that, Wired’s …
Is there a market for Good Enough “Tablets?”
In April I wrote in my PC Mag column about Amazon Stealing Android from Google and argued in this piece that Amazon was most likely building their own proprietary approach to integrating their overall Android Store and a set of …
Amazon Plans on Stealing Android Developers From Google
You may think such a statement sounds absurd. However if a recent report from MG Siegler at TechCrunch is true then Amazon wants to lure Android developers for their own version of Android and Kindle products.
Tim Bajarin in an …
Why non- iPad Tablets Aren’t Selling Well is Fundamental
So why aren’t non-iPad tablets selling as well as the iPad? I read a very interesting article Wednesday from James Kendrick at ZDNet. His contention is that one of the biggest issues is competing with Apple’s “consistent marketing experience”. I …
Android is Finally Ready for the Tablet Market
Over the last few weeks, Android for Tablets (aka Honeycomb) 3.2 started rolling out to tablets like the Asus Transformer and the Motorola Xoom. While the announcement of Android 3.1 was met with great fanfare at Google I/O 2011, …
Do Students Hate Textbooks More than They Like Sex?
It’s no secret that students hate both buying bloated, overpriced textbooks and lugging those bricks around in their backpacks. But we didn’t know how much.
A new survey sponsored by Kno, Inc.–which, not coincidentally, is in the business of e-textbook software–found …
Why Apple Can’t Chase the Low End
In a post here earlier today, Ban Bajarin dismissed the frequent criticism of Apple for failing to serve the low end of the computer market. Ben focused on consumers’ willingness to perceive, and pay for, value in Apple’s relatively expensive …
The Need for Smarter Mobile Notifications
Push notifications on our smart phones and tablets are shaping up to be a central part of our experiences with those devices. The concept itself has many benefits, particularly where it lets us get information quickly and choose …
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