Posts Tagged ‘windows 8’

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The Microsoft Surface Was Made For Surfaces…But That’s Not What Tablets Were Made For

The first Microsoft Surface Ad is out. It’s called “The Surface Movement” (although it probably should be called “Click”). In his article entitled: Marketing Surface and Windows 8, Ben Bajarin focuses on what the ad communicates to potential buyers. My …

by John Kirk   |   October 16th, 2012
Photo of Surface RT (Microsoft)

Marketing Surface and Windows 8

The first commercial for Microsoft Surface has aired. After seeing it, I’m not sure Microsoft’s partners should be at all worried about the perceived threat of Microsoft competing with them on the hardware front. The commercial itself …

by Ben Bajarin   |   October 15th, 2012
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The iPad Mini Hits Windows 8 Where It Ain’t

Tim Bajarin muses on whether it was a mistake for Microsoft to focus Windows 8 on the the larger screen sizes:

When Microsoft decided to get into the tablet business again, it pretty much committed to 9- to 11-inch tablets, mostly …

by John Kirk   |   October 15th, 2012
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Battle Of The Tablet Business Models: Lessons Learned And A Look Ahead

RECAP

We’ve been looking at the tablet business models of Apple, Amazon, Google, Samsung and Microsoft. Today we wrap up the series by seeing what lessons we have learned and by asking ourselves what the various business models can tell us …

by John Kirk   |   October 5th, 2012
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Battle Of The Tablet Business Models: Windows 8 And The Microsoft Surface

RECAP

We’re looking at the tablet business models of Apple, Amazon, Google, Samsung and Microsoft. Today we focus on Windows 8 and the Microsoft Surface.

5.0 Windows 8 And The Microsoft Surface

5.1 WHERE DOES WINDOWS 8 AND THE MICROSOFT SURFACE MAKE ITS …

by John Kirk   |   October 4th, 2012
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HP’s Future: Apple, IBM–or Dell?

 

On Oct. 3, Hewlett-Packard CEO Meg Whitman will give analysts her strategy for restoring the battered tech giant. A close look at the company’s financials and its business suggests that it has the strengths to stay around for a long …

by Steve Wildstrom   |   October 3rd, 2012
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With Apps, Size Matters

Ben Bajarin has written an important article entitled: “Windows 8 Tablet Fragmentation and the App Dilemma“. I highly encourage you to follow the link and read. it.

His main thesis is so important that I’m re-stating it here in the hope …

by John Kirk   |   September 21st, 2012
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Windows 8 Tablet Fragmentation and the App Dilemma

I was having a discussion with an iPad software developer recently and we were discussing the iPad mini. Interestingly he was still a skeptic about the iPad mini and I thought his reason was interesting. …

by Ben Bajarin   |   September 21st, 2012
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Windows 8 Tablets and Email: A Disaster in the Making

I’m skeptical about Windows 8 as a desktop operating system, but I think it has a lot of potential on tablets. To win a good chunk of the market, however, Microsoft and its OEM partners have to convince buyers, both …

by Steve Wildstrom   |   September 19th, 2012
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8 Questions For Windows 8

“Make no mistake about it, this is the year for Windows,” ~ Microsoft Chief Executive Steve Ballmer

Microsoft CEO, Steve Balmer, has declared this “The Year For Windows”. Is he right? Or is that just wishful thinking on his part? Let’s …

by John Kirk   |   September 13th, 2012
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Without Metro Apps, Innovative Touch-based Windows 8 Consumer Hardware is Meaningless

Last week at IFA in Berlin, Germany, HP, Dell, Samsung, and Sony announced some very unique hardware designs for Windows 8.  They included touch notebooks, convertibles, sliders, flippers, hybrids, and tablets that can take advantage of Microsoft’s Metro touch-based UI. …

by Patrick Moorhead   |   September 4th, 2012

Windows RT Grows More Mysterious as Launch Nears

Microsoft’s Surface Windows RT Tablet

I expected we would be seeing more clarity on the distinctions between Windows 8 and its Windows RT sibling (for ARM processor devices) as the expected late October launch grows closer. But the picture seems …

by Steve Wildstrom   |   August 31st, 2012
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What Does Microsoft Have Against Email?

Email in Windows 8 is a catastrophe.

I know the cool kids think email is last decade’s technology, but the fact is that it remains a vitally important communications tool for both businesses and consumers. But it gets no respect from …

by Steve Wildstrom   |   August 24th, 2012
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Deciphering Microsoft’s Latest Windows Blog on Windows RT

For over 20 years, I worked with Microsoft as a customer or a technology partner. Microsoft has a huge job in guiding their enormous Windows ecosystem down certain paths, and over those two decades I have seen …

by Patrick Moorhead   |   August 14th, 2012
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The Windows 8 UI: Microsoft Makes a Tough Marketing Problem Worse

Over at ZDNet, Mary Jo Foley, master of all things Microsoft, reports sources tell her that having lost the name Metro in an apparent trademark dispute, Microsoft will call the new tile-based user interface for Windows 8 the Windows 8 UI. …

by Steve Wildstrom   |   August 9th, 2012
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The iPad Put A Fork In Personal Computing

 
When Steve Jobs introduced the iPad in January 2010, he wondered aloud whether there was room between the smartphone and the notebook for a third category of tablet device like the iPad.

Everybody uses a laptop and a smartphone. And a …

by John Kirk   |   August 2nd, 2012
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The Apple iPad Tablet vs. the Microsoft Surface Anti-Tablet

Last night, Microsoft introduced us to the their Microsoft branded Surface Tablet. Never have we seen such a clear line of demarcation between Apple’s and Microsoft’s visions of what a tablet should be. And at the end of the day, …

by John Kirk   |   June 20th, 2012
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Microsoft Should License Surface Technology and Brand to Partners

Microsoft’s Surface PCs are yet to hit the market so it may sound odd for me to propose what I am about to propose. However, the potential impact of a Microsoft branded tablet for their partners is significant …

by Ben Bajarin   |   June 18th, 2012
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The Terrible Tablet Tsunami and the Future of Computing

IDC just issued a press release updating their expectations for tablet shipments. Here are their numbers, year by year:

2010: 19.5 million tablet shipments.
2011: 69.6 million tablet shipments.
2012: 107.4 million estimated tablet shipments.
2016: 222.1 million estimated tablet shipments.

When looking at the …

by John Kirk   |   June 18th, 2012
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The One Thing I Want to See from Microsoft

I have been following the news coming out of Microsoft’s TechEd conference closely. I was scheduled to attend the event but family circumstances altered my plan. There are a host of things that are of …

by Ben Bajarin   |   June 13th, 2012
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Does Apple Love PCs More Than Microsoft?

Does Apple, the post-PC company, have more faith in the future of PCs, than Microsoft?

Mac Book Pro 15 with Retina Display

The idea may seem a stretch, seeing how Apple’s business is now dominated by iPhones and iPads, but it …

by Steve Wildstrom   |   June 13th, 2012
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Why My Next Tablet Will Run Windows 8

I’ve been using Windows-based tablet computers for almost a decade. I was hooked the moment Bill Gates trotted out Microsoft’s first prototype tablets at a developer event in mid-2001. I got my first tablet, a Fujitsu Stylistic, in 2003 and …

by Nathan Brookwood   |   April 19th, 2012
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Two Sides of the Consumer Coin to Windows RT

Yesterday, Microsoft unveiled via a blog the different Windows 8 editions and comparing the different features and functionalities.  There are three versions, Windows 8, Windows 8 Pro, and Windows RT.  One of the biggest changes in Windows 8 versus previous editions …

by Patrick Moorhead   |   April 17th, 2012
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Windows on ARM May Get Its Own Brand

The Wall Street Journal‘s Don Clark is reporting that Microsoft is considering calling the version of Windows that will run on ARM chips something other than Windows 8, the  name expected to be used for the Intel/AMD version. But I can …

by Steve Wildstrom   |   April 16th, 2012
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Microsoft Needs to Get its Apps Together

Last week in my Friday column I outlined a few of the challenges that I think Microsoft has in front of them with Windows 8. I cited lack of Windows momentum in the market along with changing …

by Ben Bajarin   |   March 23rd, 2012