The iPad Advantage

by Ben Bajarin   |   January 12th, 2014

Apple’s new commercial, which aired yesterday, sent a message that I feel is the defining theme which sets the iPad apart from the competition. Here is the commercial in case you haven’t seen it. Beyond the video Apple, has dedicated the landing page of their iPad website to this theme. The tagline “what will your…

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Ben Bajarin

Ben Bajarin is a Principal Analyst at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research. He is a husband, father, gadget enthusiast, trend spotter, early adopter and hobby farmer. Full Bio