2018 and Augmented Reality

on January 2, 2018

A question I get a lot is whether 2018 will be the year augmented reality will truly go mainstream in a big way. My answer is still no for a few reasons.

Most consumers still do not understand what AR is and what it means for them, outside of a few showcase experiences. Google is advertising Star Wars AR stickers on national television ads. The growing popular home design and commerce service Houzz runs ads on TV showing placing furniture using AR to see what it may look like in any room in your house. Similarly, Pokemon Go has been stepping up its advertising lately and showing how players can interact and catch digital Pokemon with an AR experience.

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