Amazon Mainstreaming Whole Foods

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Today marked the first day Amazon took ownership of Whole Foods. Reports came out early this morning showing images of Amazon Echo’s and Echo Dots on prominent display for sale in stores. If there was any doubt Amazon was going to use their newly acquired real estate we can put that doubt to rest. As a reminder, Whole Foods is the most profitable grocery store per square foot and has the luxury of leveraging a highly profitable customer base. Which makes Amazon using this retail space an interesting topic of discussion.