Amazon, Whole Foods, and a Fresh Opportunity

One of the more distinct angles for Amazon’s purchase of Whole Foods has been how this move will help them accelerate their grocery efforts. It has been clear for some time that the fresh/grocery market was one that Amazon had been eyeing, but also one that would allude them without a broader physical retail strategy. Amazon needs prime real estate in the major areas where Prime customers may exist. Without question, they will acquire this exact thing if this deal is approved.

Whole Foods has strategically placed their nearly 450 stores in areas concentrated with people making over $100,000 a year. An interesting stat I found in a Morgan Stanley research note was 62% of Prime members are also regular Whole Foods shoppers.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio