It seems odd, in light of the momentum behind Google and Facebook, to even talk about a slowdown/recession in Internet advertising. That is a term I hear quite often from folks deep in the industry. The advertising industry is, without question, shifting more dollars from offline ads to online. However, some trends around ad-blocking, and now Apple adding both auto-play and tracking blocking to Safari, signal trends that will impact some of the more basic Internet advertising techniques and could open the door for others beyond Facebook and Google.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin