Android’s Penetration Vs. Apple’s Skimming Marketing Strategies

Technology pundits and press, alike, seem obsessed with market share. But obtaining large market share is just one of many successful business strategies. Android follows a penetration pricing strategy. Apple uses a skimming strategy. Neither is inherently superior to the other. Like any strategy, each has advantages and disadvantages and their ultimate success often depends … Continue reading Android’s Penetration Vs. Apple’s Skimming Marketing Strategies