Android’s Penetration Vs. Apple’s Skimming Marketing Strategies

Reading Time: 3 minutesTechnology pundits and press, alike, seem obsessed with market share. But obtaining large market share is just one of many successful business strategies. Android follows a penetration pricing strategy. Apple uses a skimming strategy. Neither is inherently superior to the other. Like any strategy, each has advantages and disadvantages and their ultimate success often depends … Continue reading Android’s Penetration Vs. Apple’s Skimming Marketing Strategies