Apple, Amazon, Google, and the New Subscription Bundles

A very interesting bit of research came out about Amazon’s ability to drive third-party subscription content. Variety published data from TDG, that I sense is directionally true, about how Amazon is succeeding in driving subscriptions to direct-to-consumer services from HBO, Showtime, and Starz in particular. The data comes off suggesting a bit more dominant position Amazon is driving video subscriptions, and I have to imagine Apple is not that far off in driving subscriptions to a vast manner of services like Netflix, HBO Now, Hulu, etc., as well. This article highlights a bigger trend and potential shift in who may control the content bundle ecosystem going forward.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio