One of the things Apple does well is to use a platform approach to anything they bring to market. The Mac OS is a platform for hardware, software, and services. IOS is a platform for hardware, software and services and TVOS and Watch OS are also platforms in their own right.
By doing this, Apple can riff on these platforms and innovate at the hardware, OS and services level.
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Tim Bajarin
Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.
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