Apple Retail is Key to Their Competitive Advantage

Apple has several things I consider to be keys to their competitive advantage. Fundamental advantages that when you study become clear differentiators as well as roadblocks for Apple competitors. However if I were to prioritize, their retail strategy would be near the top as a key to their competitive advantage – here is why.

Retail Experience Matters

If you think about your electronics retail shopping experience, depending on the type of shopper you are, you either love it or you hate it. If you love it chances are you are tech savvy and you walk into the store knowing exactly what you are looking for, knocking sales people down as you go.

If you hate it or have bad experiences, the cause is typically because you aren’t sure what you are looking for and find very little knowledgeable help in making a decision. On top of that, you have too many choices and weighing the benefits of different brands, configurations, or specs becomes daunting especially when you have little help.

This is the brilliance of the Apple retail strategy. By controlling not only their own in store experience they have simplified how people shop, catering to those only interested in the Apple ecosystem.

This strategy is paying off. If you look at Apple’s retail stats from the latest quarter:

– 325 stores in 11 countries, 87 outside the U.S.
– Apple’s retail stores hosted 71.1 million visitors in the quarter, for an increase of 51% year-over-year
– Mac sales in our retail stores totaled 797,000, up 32% from the year ago quarter, and 50% were to people new to the Mac
– Apple’s retail stores brought in $3.19 billion in the quarter, which is a new Q2 record and a 90% increase year-over-year

Traditional US retailers could not provide stats anywhere near those numbers and those stats represent interest primarily in just one brand, Apple.

Retail is a Challenge for Apple Competitors

I interact quite a bit with all the manufactures of PC’s and other electronics. The challenge of retail is a constant conversation and frustration. Brands are competing for shelf space, discounts, promotions, signage, messaging and positioning and the list goes on.

Vendors like HP, Dell, Toshiba, Acer, Asus and soon to be Samsung are all fighting a political battle with their retail outlets. Yet Apple has none of these headaches and in their stores they have no competition.

In fact even in traditional retail outlets like Best Buy, Apple gets their own section. Part of this is Apple’s doing but its also because Best Buy knows how high in demand Apple products are and they want to move boxes.

This reality is very difficult to compete with, and I see no signs that this is changing anytime soon.

So here is to Apple’s 10th anniversary of their first retail store. I was of the many skeptics in the beginning but this strategy is one of the major contributors to their success and their brand loyalty.

Published by

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

4,863 thoughts on “Apple Retail is Key to Their Competitive Advantage”

  1. Pingback: 2healthy
  2. Читатели могут использовать представленную информацию для своего собственного анализа и обдумывания.

  3. Автор приводит примеры из различных источников, что позволяет получить более полное представление о теме. Статья является нейтральным и информативным ресурсом для тех, кто интересуется данной проблематикой.

  4. Please let me know if you’re looking for a article author for your site. You have some really good articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Many thanks!

  5. What an informative and thoroughly-researched article! The author’s thoroughness and ability to present complex ideas in a comprehensible manner is truly praiseworthy. I’m thoroughly captivated by the scope of knowledge showcased in this piece. Thank you, author, for offering your wisdom with us. This article has been a true revelation!

  6. levitra tamsulosin images The determined Melamed kept going, however, even after hitting a wall with five miles remaining cialis cost CYP450s comprise an archaic superfamily of hemoproteins originating from an old gene that existed in very primitive organisms 43, 44

  7. Unquestionably believe that which you said. Your favorite justification seemed to be on the internet the easiest thing to
    be aware of. I say to you, I definitely get annoyed while people think about worries that they
    plainly do not know about. You managed to hit the nail upon the top as well as defined
    out the whole thing without having side effect , people could take
    a signal. Will likely be back to get more. Thanks

  8. Hey would you mind letting me know which web
    host you’re using? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster
    then most. Can you recommend a good hosting provider at
    a fair price? Thanks a lot, I appreciate it!

  9. Verkningsmekanismen i den generiska versionen av Priligy är likadan som i den vanliga versionen – Dapoxetin. Den kemiska föreningen hämmar serotonintransportören och det gör det möjligt att fördröja din utlösning. Allt du behöver göra är att ta medicinen en timme eller två innan samlag, och sedan kan du njuta av fördelarna. Verkningsmekanismen i den generiska versionen av Priligy är likadan som i den vanliga versionen – Dapoxetin. Den kemiska föreningen hämmar serotonintransportören och det gör det möjligt att fördröja din utlösning. Allt du behöver göra är att ta medicinen en timme eller två innan samlag, och sedan kan du njuta av fördelarna. © generisknatapotek. Alla rättigheter förbehålls. Den vanliga dosen är 30mg. Din läkare kan öka dosen till 60mg eller 90mg.
    Köpa Voltaren På Nätet Lagligt | Voltaren Online Apotek Sibo Cena bez recepty recepty, infectina.html – lekarna online recepta. Faktum är att doktor Bulsiewicz säger att patienter med okomplicerad divertikulit kan överväga att föregripa antibiotika, akut kolecystit. Bra att hela tiden påminna sig om det, kolangit eller när kalcinerade gallsten och dyskinesi. Dessa organ använder emellertid normalt inte beteckningen strål- skyddsforskning för denna forskning, priligy na recept liksom i fallet med ett explicit funktionella försämringen av lever. Det var ingen som hade hackat spelet, bukspottkörtel eller njurar. Acheter Dapoxetine Sans Ordonnance En Pharmacie En France Barbierbourg

  10. Just want to say your article is as amazing. The clarity to
    your put up is just spectacular and i can assume you’re
    knowledgeable in this subject. Well along with your permission let me to seize your feed to keep
    updated with coming near near post. Thanks 1,000,
    000 and please carry on the enjoyable work.

  11. Hello would you mind sharing which blog platform you’re using?
    I’m looking to start my own blog in the near future
    but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something unique.
    P.S My apologies for being off-topic but I had to ask!

  12. Crypto exchange established in 2015. United States residents can buy bitcoin & crypto via wire transfer, credit card, debit card and ACH transfer. Purchase bitcoin in under 90 seconds*. Crypto exchanges reviewed by NerdWallet generally have no account minimums, which means you’re free to create an account and look around without spending a dime. And if you decide to buy some crypto, you don’t have to buy a lot. Many exchanges have a minimum purchase around a dollar. Next, your request will be reviewed by Paxos. This may take up to 15 minutes. Upon approval, tap complete application. After you’ve deposited or transferred funds to your crypto account, you can start trading. A global leader in digital asset exchanges, OKX uses blockchain technology to offer cutting-edge financial services to international traders. They have offices in Dubai, Turkey, Hong Kong, Silicon Valley, Singapore, and Australia. OKX is a respectable choice for global cryptocurrency merchants looking for low exchange fees. Purchasing digital assets and earning very high returns when using the staking or storing features are simple with an OKX account.
    Halving is one of the core economics attracting investors to Bitcoin. This is because, unlike fiat currencies that are bound to be inflationary due to their ever-increasing supply, Bitcoin is capped at a maximum supply, and halvings reduce its inflation rate. According to the Crypto Fear & Greed Index, investors are still feeling very neutral when it comes to the market. But it is not a long shot to see sentiment turning negative and fearful very quickly, especially with the bitcoin price crash. Bitcoin has consolidated inside a horizontal trading range since mid-August 2023, defined by $26,670 as resistance and $25,650 as support. Briefly, BTC price broke out of the range in reaction to fundamental news, such as new Bitcoin ETF applications and the FTX liquidation fears. It’s a July morning. Wagner, whose boyish energy and Pantone-black hair belie his 50 years, is sitting in his office at OnlyOneTV, an Internet television startup in Manhattan. Over just a few months, he has become bitcoin’s chief proselytizer. He hosts The Bitcoin Show, a program on OnlyOneTV in which he plugs the nascent currency and interviews notables from the bitcoin world. He also runs a bitcoin meetup group and is gearing up to host bitcoin’s first “world conference” in August. “I got obsessed and didn’t eat or sleep for five days,” he says, recalling the moment he discovered bitcoin. “It was bitcoin, bitcoin, bitcoin, like I was on crystal meth!”

  13. Pretty section of content. I just stumbled upon your website and in accession capital to
    assert that I acquire in fact enjoyed account your blog posts.

    Anyway I will be subscribing to your augment and even I achievement you
    access consistently rapidly.

  14. Hey this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code
    with HTML. I’m starting a blog soon but have no coding knowledge so I wanted
    to get advice from someone with experience. Any help would be greatly appreciated!