Apple’s A11 Bionic: The Core of Apple’s Competitive Advantage

I’m not the only one, but there aren’t many folks out there who have been pounding the Apple Silicon strategy drum. There are many fascinating elements strategically to these efforts that many people, companies, Apple competitors, etc., take for granted. I’ve argued before that the Apple silicon efforts are one of the core legs of the stool that help them differentiate and separate their products from the herd. If any supplier component supplier in semiconductors or sensors can not meet their needs or deliver on their vision, they simply design it themselves. While I want to dig into the A11 Bionic processor itself and the key parts of the new architecture that are relevant, let’s look at the list of components Apple now designs themselves.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio