Apple’s Acquisition Strategies Boosts its Earning Potential

Very soon, Apple will make its 100th M&A acquisition since it acquired NeXT Computer in 1996. This acquisition was done by then Apple CEO Gil Amelio, and just before he made that acquisition, he asked me about my thoughts about buying this company from Steve Jobs. At the time, because I was helping Mr. Amelio with Apple’s mobile strategy, he and I talked weekly about his goal of reviving Apple. Long time Apple watchers will remember that Gil Amelio was on Apple’s board when the company had lost its way and was over $1 billion in the red. When the board ousted Apple CEO Michael Spindler in 1995, Mr. Amelio was asked by the board to become CEO and try and turn the company back to profitability.

Published by

Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.