Apple’s Automotive ReOrg, Apple Watch Sales 2018

Apple’s automotive project, codenamed Titan, is one of those rare private yet public internal projects we are not accustomed to with Apple. With the latest news about a small round of layoffs in the division, I thought it was worth touch on Apple’s automotive initiatives and adding some food for thought around what may or may not be going on with Apple in automotive.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio