As I step back and look at Apple fall launch event, the big story in my mind is the incredible strength of the Apple ecosystem. This word ecosystem gets used quite a bit and may often be overused, or even attributed to things that are not truly an ecosystem component. Everything Apple has built from hardware, software, services, retail, customer support, and more has the Apple ecosystem as a central component. In fact, Apple’s management has often talked about, and demonstrated the many ways Apple’s product work together seamlessly. This seems entirely logical, that of course, a company who makes many different products should have them work together, but often this is not the case. I’d argue that Apple not only has the strongest ecosystem but that their ecosystem compounds (get’s better with more devices) better than any of their competition.
Apple’s Ecosystem Advantage
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