Apple’s iPhone 8 Positioning Dilemmas

on April 25, 2017
Reading Time: 4 minutes

At this point, the rumor mill surrounding Apple’s next iPhones, expected to be released in the fall, is well underway. There’s some consensus emerging around what we’ll see, at least in broad brush terms, but lots of details are still murky. Given what we seem to know at this point, I think there are a few big dilemmas Apple faces with regard to the positioning of the new phones.

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