Apple’s Mac and iPad Conflict

A few months ago, I wrote about Apple’s slight pivoting with iPad. We at Creative Strategies have had the opportunity to study tablets since their early inception when Microsoft introduced the tablet PC in 2001. The categories evolution went mainstream with Apple released the iPad and during that time we studied the rapid adoption of tablets as well as the quick decline and now normalization of tablet market sales.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio