Apple’s Mac and iPad Conflict

on July 10, 2018
Reading Time: 3 minutes

A few months ago, I wrote about Apple’s slight pivoting with iPad. We at Creative Strategies have had the opportunity to study tablets since their early inception when Microsoft introduced the tablet PC in 2001. The categories evolution went mainstream with Apple released the iPad and during that time we studied the rapid adoption of tablets as well as the quick decline and now normalization of tablet market sales.

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