New York store

Apple’s New Approach to Product Development

I’d like to offer up an observation, just an observation, about how I think Apple’s product roadmap and product development strategy has changed in the post-Steve Jobs Era.

Steve Jobs will go down as one of, if not the most, brilliant product creators in tech industry history. While not everything he created was a hit, he and his team, had the best track record of any product team in history. It is well known that Steve Jobs had a keen sense of blending technology with elegance, simplicity in user experience, and an overwhelming sense of understanding of how the average consumer could benefit most from technology.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio