Apple’s New Approach to Product Development

on October 25, 2017
Reading Time: 3 minutes

I’d like to offer up an observation, just an observation, about how I think Apple’s product roadmap and product development strategy has changed in the post-Steve Jobs Era.

Steve Jobs will go down as one of, if not the most, brilliant product creators in tech industry history. While not everything he created was a hit, he and his team, had the best track record of any product team in history. It is well known that Steve Jobs had a keen sense of blending technology with elegance, simplicity in user experience, and an overwhelming sense of understanding of how the average consumer could benefit most from technology.

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