Apple’s Newsy Week

This has been a fascinating week for Apple, and one that may signal a bit of a change in how Apple releases products and holds media events. What we saw transpire this week for Apple is noteworthy, and I think very smartly, should this be the new normal. In case you missed it, Apple made headlines almost every day this week. During the past week, Apple made meaningful updates to the iMac line, iPad line, and AirPods. In years past, Apple would have held a media event just to make these announcements. Instead, they were updated via press releases and some clever Twitter posts from Apple CEO Tim Cook.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio