Apple’s True Goal (and Underlying Strategy) For the Education Market

on March 29, 2018
Reading Time: 5 minutes

As I zoom out and think about Apple’s Education focused event from Tuesday, a few things stand out worth digging into. The education market itself is much more a software and services-centric market, from a solutions standpoint, than a hardware one. Yes, cost is a factor, but it is not the only factor. Many people don’t realize this important point. The average selling price of Chromebooks into educational markets varies between $199-$250 depending on the world region. North America, has the largest number of annual sales of Chromebooks with ~8 million being sold in 2017. However, when you talk to IT managers at educational institutions and educators, it is not the hardware that influences their decisions as much as it is the management software of the hardware and the educator’s ability to manage student work, and communications with students and parents.

This article requires a Think.Tank subscription, click here to learn more or sign up below.

Pick Your Plan

Monthly Membership to the Think.Tank
$10/mo
  • Four Weekly Exclusive Analysis and Research Focused Articles (16 Subscriber exclusive articles per month)
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Annual Subscription to the Think.Tank
$100/yr
  • Four Weekly Exclusive Analysis and Research Focused Articles (16 Subscriber exclusive articles per month)
  • Exclusive subscriber email with featured daily Think.Tank Article
  • Full Access to the Think.tank Archive and enhanced Search
  • Private Slack Channel for discussions amongst members and Tech.pinions Authors
  • Corporate or Bulk Discounts Available
  • Exclusive Private RSS Feed
Subscribe to Apple Specific Articles and Analysis
50/yr
  • Subscribe to Apple Only Articles and Analysis
  • Four to Five Articles a Month
  • Receive Email Only Delivery (no archive access)
  • Articles will be less frequent than the full subscriber access