Are Mobile Platforms Sticky

Asymco is a blog I frequent and enjoy. The blog’s author Horace Deidu recently wrote a very interesting article titled: The Android (in)adequacy: How to tell if a platform is good enough. In this article he highlighted some observations about a consumers tendency to switch mobile platforms.

This is a question I have been interesting in doing a deeper analysis of myself. I am interested in how sticky certain mobile platforms are over others. From a strategy and competitive advantage standpoint understanding the stickiness of a mobile platform is a key issue.

The premise of Horace’s article points out a theory on if a technology is good enough consumers are less likely to switch to something new. The example from the quote he used was of deodorant.

“Most people never change their deodorant,” I remember him saying. “They pick one brand when they are young, and stick with it for a long, long time. If it works, why switch?”

It was an interesting quote but i’m not sure the consumer packaged goods industry exactly parallels the personal technology industry.

Given how many people each quarter are switching from Windows to Mac’s there is something deeper happening in the personal technology sector.

The real question, that only watching the industry for the next two years will tell us, is how stickily mobile platforms truly are. This holiday quarter should be a indicator of how loyal consumers are to one platform vs. their interest in other platforms.

The mobile industry is unique and different than the PC sector because hardware churn is and will be higher. Consumer may hold on to their phones for two years at a maximum which means they are free to shop more frequently and evaluate all their choices more often than with other products.

My gut is that certain mobile platforms have an opportunity to be more sticky than others. This is certainly worth a deeper analysis but the news that Android sales are flattening is an indicator that not only was its explosive growth unsustainable but that as consumers shop for new devices this holiday they may truly evaluate each platform and figure out which is the best for them.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

8 thoughts on “Are Mobile Platforms Sticky”

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  4. 7 steps to a holiday fling done the right way

    There is a sense of risk and a temporary break from reality,

    We are growing closer to ‘fun times’ with the festive season only weeks away. And with it comes exhilaration, Naughty actions, And festive flings.

    But before you end up in coupled with a man who has gone awol, Leaving girls and a wife with plans of going home in January, Or falling gets interested someone who just wants company for the festive season, Know what you’re getting yourself into. will also, Safety is a priority; While your intention might be to have a modest amount of fun, Your ‘fling’ can offer other criminal ideas.

    read more No awkward silences, Please 10 things to ask on your first date

    it, just what is holiday fling? We ask intimacy and matrimony coach Tracy Ziman Jacobs.

    “A holiday fling is latamdate review a casual matrimony between two (or maybe more) agreeing people, Whereby they enjoy each other’s company through the holiday. This relationship usually takes on the characteristics of a fun, flirty, No strings attached sexual relationship without promises of commitment for the future, Tracy points out.

    Holiday flings aren’t always deliberate. They at any time happen. As a social media content joke goes, in december, You go out the following day to buy bread and come back home the next day to shower and change your clothes.

    Tracy says holidays are about a break from the daily humdrum of work and other promises. “It’s a short term break from rules and time bound restrictions that always make us feel trapped. This is a time to relax and let your hair down; for anyone who is curfews, organic cotton late, And consume more alcohol or food than normal. There is a sense of chance and a temporary break from reality. We become more open to new experiences that are out of our safe place, She contains.

    READ MORE 5 understanding myths to start unlearning

    Here are 7 tips taking a look at getting a holiday fling1. defense first. Do as much homework since you can easily on your love interest. believe in your intuition.

    2. Always use protection to avoid sexually transmitted infections and unwanted pregnancies.

    3. frequent local spots, And don’t be shy to start a conversation. Look for parallels instead of differences.

    4. Don’t restrict yourself from having different experiences or meeting different people.

    5. Encourage your love interest to hook up with you in the comfort of the place should the situation become uncomfortable.

    6. of which this is a holiday that can’t last forever, So don’t book cherished just yet.

    7. Have fun and be in the time. Don’t start out so seriously. maintain in mind, We are here for a good time, Not forever.

    find out more ‘Our holiday romance and a bet I made in a bar led to my 23 year marriage’

    Although choosing to have these kinds of fun might be shunned by some, the truth, Tracy suggests, Is that marriages can be hard, And holiday romances are pretty much easy.

    “There is nothing wrong with having a small amount of fun. Holidays are a good time to have that fun. As long as you are cautious about possible danger, Even on holiday, You can be as carefree as you like, she says.

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