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Apple’s Tablet Market Share

As I pointed out last week, we have to be very careful with statistics that generalize data. Like the one making headlines the past few days stating that Apple’s tablet market share has dipped below … Continue reading

Ben Bajarin / October 31st, 2013
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The iPad Air –A Truly Mass Market Personal Computer

With the iPad Air, Apple has created the world’s thinest and lightest full size tablet. And by adding their 64-bit A7 processor they have made it extremely powerful as well. After using the iPad Air … Continue reading

Ben Bajarin / October 29th, 2013
Red and white shopping bags and gift boxes on table

Apple Upbeat About The Holiday Quarter

There were a number of key takeaways from Apple’s Q4’13 earnings call. iPhones continue to beat estimates and grow. We expect this trend to continue into the holiday quarter. Even though many are pessimistic about...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / October 28th, 2013
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When Genuine Data Leads to Disingenuous Conclusions

I genuinely love the industry analyst business. I love the role we analysts, our data, and our commentary play in helping companies make strategic decisions. However, I’ve noticed a disturbing trend.1 The challenge with data … Continue reading

Ben Bajarin / October 25th, 2013
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Can Windows Phone Compete in the Low-End?

At Nokia World earlier this week Nokia launched what I feel is an interesting product. I am an optimist so I have not given up on Microsoft or Nokia when it comes to mobile computing. … Continue reading

Ben Bajarin / October 24th, 2013
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Apple’s Software as a Service Strategy

We have had one focus since the beginning. To build the best personal computers in the world that people love to use. –Tim Cook It is easy to look at Tuesday’s event from a hardware … Continue reading

Ben Bajarin / October 24th, 2013
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Why Does the iPad 2 Still Exist?

There seemed to be some general surprise from many as to why the iPad is going to stay in market. Particularly since it still has the 30-pin connector. Many assumed Apple wants to be aggressive...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / October 23rd, 2013
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Apple’s Software Pricing and the Impact on the Competition

When I saw Apple’s theme around free with their software strategy I instantly started thinking about how this could impact the competitive landscape. And while doing so I remembered a strategy from the art of...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / October 23rd, 2013
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The State of Tablets

On the eve of Apple’s event–where we expect new iPad’s to be unveiled–I thought I would provide a high level view of the current state of the tablet market. While it may not be terribly … Continue reading

Ben Bajarin / October 21st, 2013
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Microsoft’s Uncharted Territory

As I study the industry, the market trends, and the solutions trying to flow with the trends, I’m fascinated by what Microsoft is doing strategically. From a historical standpoint, we have to conclude that the … Continue reading

Ben Bajarin / October 18th, 2013
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Bringing Technology to the Masses

Whenever I speak or give a presentation for the first time to a new audience, I start off with a slide where I explain where we are in the transition from the analog world to … Continue reading

Ben Bajarin / October 15th, 2013
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Why Apple is Growing Its Bank Account

During my conversation with Benedict Evans as we recorded the 4th episode of our podcast, we got to discussing some competitive players in the mobile market. During this conversation Benedict brought up how aggressive Samsung … Continue reading

Ben Bajarin / October 11th, 2013
The Winner

It’s Tough Competing With the iPhone

Understanding what is happening in smartphones is all a matter of perspective. It is easy to get caught up in the OS market share statistics and lose sight of the big picture. comScore has recently … Continue reading

Ben Bajarin / October 8th, 2013
Cloud computing

Our Services Destiny

Speculating about the future is not easy. Traditional wisdom looks to technology industry history as our guide. The lessons from this history often shed great insight into the future. However, using this history has its … Continue reading

Ben Bajarin / October 7th, 2013
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The Value of Software and the Evolution of Handheld Computing

We are witnessing an unprecedented event in the history of computing. The upgrade from iOS 6 to iOS 7 is on pace to become the fastest operating system transition in history. As I reflect on … Continue reading

Ben Bajarin / October 1st, 2013
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Apple’s 5C Invasion Strategy

All the speculation around the iPhone 5C was that it was designed to be Apple’s product to infiltrate the lower tiers of the market and begin to take share from Android. You may or may...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / September 30th, 2013
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Surface Thoughts

As I reflected on Microsoft’s Surface event earlier in the week, I was reminded again that in its current form at least, Microsoft is still not yet making a tablet. They are making a PC … Continue reading

Ben Bajarin / September 27th, 2013
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Samsung’s Precarious Position

Samsung, I believe is in a precarious position. I’ve felt this way for quite some time despite their continued growth in mobile over the past few years. But my reasoning comes from understanding how Samsung...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / September 26th, 2013
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The Cubed Podcast

I wanted to share with our readers that I have started a podcast called Cubed with several colleagues I genuinely enjoy chatting with. They are Ben Thompson of stratechery and Benedict Evans. Our goal is … Continue reading

Ben Bajarin / September 26th, 2013
Educational Concept

Disrupting Disruption Theory

Let’s file this under the open for discussion category. I have been having discussions of late around disruption theory as it relates to many different parts of the market. There are a number of very … Continue reading

Ben Bajarin / September 22nd, 2013
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The iPhone 5s- S is for Superior

I want to share my experience with the iPhone 5s. The whole package, from the new hardware features to the iOS 7, has provided me with an experience I did not expect. As I started … Continue reading

Ben Bajarin / September 17th, 2013
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The Role of the iPad for Apple’s Growth

Analyzing the pricing strategy of the iPhone 5c has led me down some interesting trails of thought. Brian wrote yesterday that Apple simply doesn’t have the DNA to go down market. I disagree with Brian … Continue reading

Ben Bajarin / September 17th, 2013
A7

What the A7 being 64-bit Means for The Competition

Samsung declared that it too will follow in Apple’s footsteps and embrace 64-bit processor designs in their products. I have no doubt that Qualcomm and Nvidia will catch up with equally impressive 64-bit designs. That...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / September 16th, 2013
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The Apple A7 – A is for Ambition

A great deal of articles have come out trying to sour Apple’s A7 processor and the fact that they have moved their ARM architecture from 32-bit to 64-bit. The narrative claims that there are no … Continue reading

Ben Bajarin / September 13th, 2013
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Understanding The iPhone Pricing and Segmentation

In my mind, the key to yesterday is to understand how the iPhone is segmenting and the role the pricing structure plays on the segmentation. Everyone, including myself, was convinced that Apple was going to...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / September 11th, 2013
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