Crossing-the-chasm

Understanding the Adoption Cycle for Apple Watch

It’s rare a new category is launched that lets us discuss some of the fundamentals of how technologies get adopted by the mass market. My firm, Creative Strategies, has some history on consumer adoption research...

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Ben Bajarin / March 10th, 2015
Watch

The Apple Watch: Dressing the Naked Wrist

Last July, I wrote this post called “The Naked Wrist”. What we have been thinking through for some time related to smartwatches is whether there is a category at all? Do they solve an unmet … Continue reading

Ben Bajarin / March 9th, 2015
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Podcast: Samsung, Low-cost smartphones, Wearables, and MWC

This week Jan Dawson, Carolina Milanesi, and Ben Bajarin discuss the news around Mobile World Congress. We cover Samsung’s launch of new smartphones, the overall low-cost smartphone trend, and wearables/smart watches will all made an … Continue reading

Ben Bajarin / March 8th, 2015
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Video: Computing Platform Journey

Sorry it has been a while since my last podcast. I recorded a 13 minute video using Perspective, of a high level deck I have been giving to execs and investors lately. This is the...

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Ben Bajarin / March 6th, 2015
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Rationalizing Apple Watch Estimates

Lot’s of folks are putting out Apple Watch estimates. Mostly, these are coming from sell side analysts. I read a great deal of these notes from Wall Street analysts. Sometimes they share their reasoning, sometimes...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / March 5th, 2015
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Galaxy S6 and S6 Edge: Attempts to Change Samsung’s Trend Line

It is encouraging to see Samsung’s design aesthetic for their premium phones take a step up. It is unfortunate that much of the design of the Galaxy S6 is so similar to the iPhone 6...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / March 1st, 2015
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All Opportunities in Mobile are Not Created Equal

I’ve been giving a number of presentations to executive and investors groups lately and one chart I compiled is perhaps one of the most interesting. Since I’m one of few how make an effort to … Continue reading

Ben Bajarin / March 1st, 2015
snapshot

How the Scenery Changes

I’m preparing for a presentation on Monday and am using this motion graph, which I was able to export as an animated .gif. Sorry the labels are a bit tricky to read. Thought I’d share … Continue reading

Ben Bajarin / February 28th, 2015
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Google: Play Store Ads, China, and YouTube

It is no secret any longer that Google is facing challenges growing revenue at the pace they once were. Horace Deidu was the first person I read to point out the challenges to Google’s revenue growth....

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 26th, 2015
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The iPad’s Role in Taking Education to the Next Level

My oldest daughter is about to go to Junior High. One of the schools we are looking into sending her is a one-iPad-per-child school. Each student uses an iPad in every class. The curriculum, content,...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 25th, 2015
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Antiquated Thinking About The Tech Industry

A few weeks ago, Ben Thompson hit the nail on the head with this tweet: When we look at commentary by so many in the industry, what Ben’s tweet highlights, and perhaps the best way … Continue reading

Ben Bajarin / February 23rd, 2015
New Solutions on the Cogwheels.

Apple Car Rumor: Understanding Apple’s R&D

While it is fun to ponder all the scenarios in which Apple makes a car and why, my personal takeaway is to reflect on what this tell us about Apple’s research and development process. Understanding...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 22nd, 2015
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Qualcomm’s New Chipsets and the New Android Premium

Qualcomm has announced a series of new Snapdragon processors ahead of the Mobile World Congress. There are a few key takeaways and observations to be made about these new chipsets. This quote from Qualcomm’s press...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 18th, 2015
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Sony’s Challenges and the Future of Samsung

More news from Sony today as they look to spin off more groups from the company as wholly owned subsidiaries. Sony’s tough times are rooted in a basic fundamental point — they have not dominated...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 18th, 2015
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Report: Apple’s Unprecedented 2015 in China

With Chinese New Year upon us, I thought I’d focus on some observations on China related to smartphones and particularly Apple. Apple’s growth in China has been modest but steady — until Q4 of 2014....

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Ben Bajarin / February 17th, 2015
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The Bull Case For the PC

Late last year, I decided to debate myself to come up with an alternate scenario to my bear case for the PC. Consider it a bull case for the PC desktop or notebook form factor. It … Continue reading

Ben Bajarin / February 16th, 2015
os_x_yosemite_roundup

Apple Is a Software Company

Tim Cook made the following comment yesterday at a Goldman Sachs event: You know, it’s been… we haven’t been a hardware company for… since I’ve been with Apple. And I’m not a historian, so I … Continue reading

Ben Bajarin / February 10th, 2015
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The Secure Computing Era

“Nobody cares about security” — or so we thought. It appears many consumers care about security; they simply weren’t made to care in any real capacity about security when it came to digital things. That...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 10th, 2015
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The Android Schism

I find it helpful to view certain tech industry moments as phases. These phases have some foundation in technology and the market’s maturity cycles. The PC industry went through a number of phases leading to … Continue reading

Ben Bajarin / February 9th, 2015
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Research: Understanding Twitter’s User Habits

One of my focus areas from my consumer panel research is what consumers do, not just on their devices in terms of activities, but with the software and apps as well. I run regular panels...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 6th, 2015
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ARM’s New Cortex-A72 IP and the Impact on the ARM Ecosystem

There are fascinating things afoot in the semiconductor industry, particularly in ARM’s ecosystem. For those who don’t understand how the ARM IP licensing works, I need to explain this to tie my overall point together. There...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 4th, 2015
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Report: The Smartphone Market in 2014 and Beyond

Fascinating things happened in 2014 with regards to the smart phone market. Two striking ones from my predictions article happened in Q4 2014 rather than in 2015 as I predicted. I hedged my bet saying they...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / February 3rd, 2015
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The iPhone and the Minority Majority

There is an observation I keep thinking about. When I step back and look at the big picture of the Entire mobile industry, it is becoming increasingly clear Apple is acquiring what is essentially a monopoly on … Continue reading

Ben Bajarin / February 2nd, 2015
árbol azotado por el viento

Intel and Qualcomm’s Challenges

It is interesting to see some of the challenges facing once dominant semiconductor companies as the evolution of computing continues. Intel is and has been challenged to maintain the relevance of their architecture as personal...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / January 29th, 2015
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Apple as the Number One Smartphone Vendor

In the December quarter, Apple became the largest seller of smart phones in the world for the first time. Here is my tweet from September 4th. So I can’t say I’m shocked. Yet, with a … Continue reading

Ben Bajarin / January 28th, 2015