Career Decision

4 Facts; 3 Acts; 1 Microsoft Mission

If you know the enemy and know yourself,
 you need not fear the result of a hundred battles. If you know yourself but not the enemy, 
for every victory gained you will also suffer a...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / July 7th, 2014
STRATEGY Definition on Blackboard (business marketing planning)

Microsoft Is The Very Antithesis Of Strategy

Thus the highest form of generalship is to balk the enemy’s plans; the next best is to prevent the junction of the enemy’s forces; the next in order is to attack the enemy’s army in … Continue reading

John Kirk / July 5th, 2014
Time To Learn Concept

Our Wearable Future: Lessons Unlearned

On June 27th, Tim Bajarin wrote an excellent article on wearables entitled “Understanding Apple’s Wearable Strategy“. If you haven’t read it, I highly encourage you to take the time to read it, or re-read it,...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / June 29th, 2014
know how knowledge or education concept with button on computer keyboard

Tim Cook Has The Know-How But Steve Jobs Had The Know-Why

On June 13, 2014, John Gruber posted his epic, “Only Apple.” In part of his article, Gruber focused specifically on the changes occurring at Apple under new CEO, Tim Cook. Jobs was a great CEO … Continue reading

John Kirk / June 28th, 2014
Doodle yin-yang symbol

Disrupting Apple’s Tao

Clay Christensen’s Disruption Theory has been subjected to severe criticism this past week. If one’s aim is to criticize the predictive power of disruption theory, one of the best ways to do it is to … Continue reading

John Kirk / June 22nd, 2014
bridge

Disruption Corruption: What Disruption Theory Is And What It Isn’t

Anyone who studies business — and especially those who follow tech — knows Clayton Christensen is the business school professor who developed the theory of disruption. This week, in an article in the New Yorker, … Continue reading

John Kirk / June 21st, 2014
Decision Choose Change or  Same Old Street

Apple’s New Strategy Is Their Old Strategy, Only More So

An Apple Strategy Failure Let’s start with a little history. In the 1980’s… Apple had agreed to license certain parts of its GUI to Microsoft for use in Windows 1.0, but when Microsoft made changes...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / June 15th, 2014
Evaluation

Apple Announces Nothing (New)

“Apple announces NOTHING at developer conference”. No, seriously, I read it on the internets, so it must be true. You can read it for yourself, here: Apple Announces Nothing at Developer Conference ~ By Paul … Continue reading

John Kirk / June 14th, 2014
Upsell People Walking Into Store Customer Conversions

Up-Selling The Mac

Yesterday, in “Whither Apple Or Wither Apple?” I wrote about Apple’s efforts to steal market share from Android. Today I focus on Apple’s efforts to up-sell their iPhone and iPad customers to the Mac. Continuity...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / June 8th, 2014
person sign with arrows

Whither Apple Or Wither Apple?

“Whither” means “to what place or state: whither are we bound?” Wither means “dry up; wilt, droop, go limp, fade, perish; shrink, waste away, atrophy.” Following Apple’s World Wide Developer Conference (WWDC), we now know … Continue reading

John Kirk / June 7th, 2014
Anger

The Terrible Tablet Tantrum, Part 2

Yesterday, in The Terrible Tablet Tantrum, Part 1, I raged at the notion that tablets were dead and enumerated facts that refuted that erroneous contention. Today, I take a deep dive into the two philosophical...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / June 1st, 2014
Anger

The Terrible Tablet Tantrum: Part 1

In the first quarter of 2014, Apple sold 16.4 million iPads, a 16% drop compared to the number of units sold in the same quarter one year ago. Apple CEO, Tim Cook, explained the news … Continue reading

John Kirk / May 31st, 2014
playing

Rock, Paper, Scissors And The Fly That Microsoft Swallowed

On Tuesday, May 20, Microsoft unveiled the Surface Pro 3 Tablet. You can view the webcast here. Yesterday I reviewed and analyzed the introductory comments of Microsoft CEO, Satya Nadella. In essence, I concluded Microsoft...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / May 25th, 2014
streiten

Microsoft Is At War With Itself

On Tuesday, May 20, Microsoft held an event to unveil the Surface Pro 3 Tablet. You can view the webcast here.1 NOTE: The quotes, below, are time stamped so you can locate them on the … Continue reading

John Kirk / May 24th, 2014
??????????????????

Microsoft Needs To Burn More Bridges, Faster

I have been one of Microsoft’s most vocal critics (although, to be fair, just one of many). With profits as their north star, Microsoft has spent the past 15 years adrift. lost at sea, subject...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / May 19th, 2014
Cartoon Frantic Brown Chicken

Apple, the Cloud and Two Jewish Chickens

On May 12, 2014, Ed Bott posted an article entitled: “Apple and the cloud: A magnificent missed opportunity“. It is a scathing critique of Apple’s efforts to master the cloud. It’s very well written and...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / May 17th, 2014
BnSTeBJCIAAhym8

What Is Apple Up To? Beats Me

Shooting Down Trial Balloons On Thursday, May 8, 2014, a strongly supported rumor stated Apple was preparing to purchase Beats Electronics for 3.2 billion dollars. As the news flooded the technosphere, it seemed as though...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / May 14th, 2014
Debate

Microsoft: Point and Counter-Point

On April 10, I wrote: Say Goodbye To Microsoft. On April 17, I wrote Say Hello To Microsoft 2.0. The two articles, when taken as a whole, argued that: 1. In the beginning, Microsoft’s business … Continue reading

John Kirk / May 1st, 2014
Spool and film

Why Apple Is Not Like A Movie Studio

On April 22, 2014, Walt Mossberg wrote an article entitled: “Why Apple Is Like A Movie Studio.” Is This The Beginning Of The End? “Some have argued that Apple’s era of greatness is over, that … Continue reading

John Kirk / April 24th, 2014
Success way

Say Hello To Microsoft 2.0

Last week I said goodbye to Microsoft. This week I say hello to Microsoft 2.0. But before we look at where I think Microsoft is headed, let’s take a quick look at where they’re coming … Continue reading

John Kirk / April 17th, 2014
Bye

Say Goodbye To Microsoft

In the beginning, Microsoft’s business model was simple. They made the Windows operating system and licensed it to manufacturers, who then put it on their various computing machines. In the mid-nineties, Windows gained critical mass … Continue reading

John Kirk / April 10th, 2014
24_44

Apple Is The Disney World Of Tech

On Twitter, Ben Bajarin, and others, recently argued that the value in tech tends to inevitably shift from software to hardware and, finally, to services. Hardware to software to services. Apple is in a unique...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / April 8th, 2014
Blonde Bombshell

Office For iPad Beats The Hell Out Of Rooming With Paul Thurrott

This is not really a review of Office for iPad. It’s more of a review of Paul Thurrott’s review of Office for iPad. Thurrott has some interesting observations that I think are well worth addressing. … Continue reading

John Kirk / April 3rd, 2014
Greek astronomer

Market Share Metaphysics

Twice before I have used Aristotle’s concept of “Essentialism” to explain why tablets are “real” computers and why OS X will not be merging with iOS. Today, I go to the well one last time1...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / April 1st, 2014
Cartoon sheep

Office for iPad: A Sheep in Wolf’s Clothing

Microsoft finally appears ready to launch a version of Office for iPad. A wolf among the sheep? Or a sheep in wolf’s clothing? Plan A: Ignore The iPad REALITY The iPad goes on sale, April … Continue reading

John Kirk / March 27th, 2014