Cartoon sheep

Office for iPad: A Sheep in Wolf’s Clothing

Microsoft finally appears ready to launch a version of Office for iPad. A wolf among the sheep? Or a sheep in wolf’s clothing? Plan A: Ignore The iPad REALITY The iPad goes on sale, April … Continue reading

John Kirk / March 27th, 2014
large

Rebuttal: Why Android Wear Is Not the Beginning of the Wearable Devices Era

Molly Wood, writing for the New York Times, thinks that Android Wear is the beginning of the wearable devices era. I doubt that. The Line Of Reasoning This is Woods’ argument in a nutshell: 1)...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / March 25th, 2014
PedalSkates

Rebuttal: 10 Reasons To Not Buy A Windows Tablet

ZDNet posted an article entitled: 10 Reasons To Buy A Windows Tablet Instead Of The iPad Or Android. The ZDNet article proves to me you’re never too old to learn something stupid. The justifications used … Continue reading

John Kirk / March 20th, 2014
images-82

Market Share Is Like A Bikini…

Market Share is like a bikini. What it reveals is suggestive, but what it conceals is vital.1 Market Share by itself means nothing. If it’s not taking you where you want to go, it’s worse...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / March 18th, 2014
images-78

Apple Is The Richest And Most Under-Staffed Company In Tech

Posit: Apple Is The Richest And Most Under-Staffed Company In Tech ~ Benedict Evans (@BenedictEvans) Anyone who follow Apple closely knows that they are a bundle of paradoxes. One of the most baffling of these...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / March 4th, 2014
Olympic-winners-podium-007

Who Won The Mobile Tech Olympics?

Business is a combination of war and sport. ~ André Maurois The Long Summer Of The Microsoft Monopoly Olympics Computing was pretty simple for the last 15 years: PC plus a browser. Both are splintering … Continue reading

John Kirk / February 27th, 2014
Hindsight

Windows 8 In Hindsight

On September 13, 2011, Zach Epstein, explained to us us why Windows 8 was the dawning of a new age. And on February 9, 2014, Paul Thurrott explained to us why the sun was prematurely … Continue reading

John Kirk / February 20th, 2014
??????????????????

Microsoft’s Puppet CEO

Last week, after a painfully long 6 month search, Microsoft made the transition from Steve Ballmer to Satya Nadella at CEO. As of late, Ballmer had become the master of making nothing happen, very slowly....

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / February 18th, 2014
Miserable prophet

Apple Is Doomed…Yet Again

Yukari Iwatani Kane is a former Apple beat reporter for the Wall Street Journal. Her book, “Haunted Empire: Apple After Steve Jobs,” is due out in March. I respect everyone. I even respect journalists. ~ … Continue reading

John Kirk / February 13th, 2014
smiling female doctor with wall clock

A “Healthy” Strategy For Apple’s Wearables

Until recently, wearable computing devices have been fairly uninteresting to me. I’ve read the various articles concerning wearables, but I consider wearables to be in a terribly primitive state — niche, at best, gimmicks at...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / February 11th, 2014
football breaks through tv screen

Microsoft’s “Super” Ad

Microsoft and Apple have been competing against one another in computing for some thirty odd years. Both companies have evolved over the years but, in many ways, their personalities remain the same. Nowhere is this...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / February 4th, 2014
hand presses

Unified OS Advocates Are Out Of “Touch” With Reality

Last week, Phil Schiller, Craig Federighi and Bud Tribble were interviewed as part of the Mac’s 30th anniversary. They — in no uncertain terms — slammed the door shut on the idea that Apple was … Continue reading

John Kirk / January 30th, 2014
whom

Whom Apple Pleases

Premise #1: Apple’s Number One Priority Is To Make Great Products “The most profound contribution that Steve Jobs made was in demonstrating a radically new way of a running a company: the goal of the...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / January 28th, 2014
man from behind on white background

Inverse Innovation Inanity

At Forbes, Chunka Mui1 writes: Will Tim Cook Be the Next Steve Ballmer? His initial premise seems reasonable: Like Ballmer, (Tim) Cook’s legacy will be defined by whether he successfully launches new post-Jobs killer apps. … Continue reading

John Kirk / January 23rd, 2014
retro tin robot toy

Tech Toy Story

Microsoft’s newest ad campaign is breath taking but not, I think, in the way that Microsoft imagines. “Just a toy“, my ass. ~ Steven Aquino (@steven_aquino) This is why Microsoft will lose. This shows they...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / January 21st, 2014
Say what you saw!

Blind, Deaf, Dumb & Broken Computer Metaphors

In Second Nature: Brain Science and Human Knowledge, neurobiologist and Nobel Prize–winner Gerald Edelman1 theorizes that…pattern recognition and metaphor is the basis for all thinking. When we discover something new, unknown or abstract, we use … Continue reading

John Kirk / January 16th, 2014
ignorant donkey

How The Tablet Made An Ass Of The PC

Many tech watchers STILL don’t understand what a “disruptive innovation” is. I’m no Einstein, but I’m going to try to explain it in terms that even a six year old could understand (and with pretty … Continue reading

John Kirk / January 9th, 2014
Apathy background concept

Microsoft Windows’ Biggest Problem

Paul Thurrott — a long-time Microsoft booster — has written a devastating analysis of Windows for WindowsITPro. After reviewing Windows’ recent history, he concludes: Windows is in trouble because people simply don’t care about it...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / January 7th, 2014
Fantasy Arabian Nights harem scene

Some Tech Critics Are Like Eunuchs In A Harem

Some Tech critics are like eunuchs in a harem. They see it done, they see how it should be done, but they can’t do it themselves or derive any pleasure from it, so they conclude … Continue reading

John Kirk / January 2nd, 2014
Evaluation

Grading My Predictions For 2013

Sigh. Time to fess up and see how badly I did in last year’s predictions. You can find them all here. Criticism may not be agreeable, but it is necessary. 
It fulfills the same function … Continue reading

John Kirk / December 26th, 2013
great-ships-the-titanic

Most Read Columns of 2013: The PC is the Titanic and the Tablet is the Iceberg

During this holiday week, we wanted to re-showcase some of the most read columns of 2013. Whether you read them before or are seeing them for the first time, enjoy some of the most read … Continue reading

John Kirk / December 26th, 2013
BcJWbqDCYAAKsZh

A Picture Is Worth A Thousand Words

Sometimes a picture is worth a thousand words. Or more. Alex Greer posted the following picture on Twitter under the caption: I turn around and find my parents at the kids’ table at the @apple...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / December 24th, 2013
watermelons for sale

Most Read Columns of 2013: Android’s Market Share is Literally a Joke

During this holiday week, we wanted to re-showcase some of the most read columns of 2013. Whether you read them before or are seeing them for the first time, enjoy some of the most read … Continue reading

John Kirk / December 23rd, 2013
Never - word written in colorful chalk

Neverisms: Holiday Etiquette, New Year’s Resolutions & Well Wishes

This is my last article before the holidays, so I thought I’d use it to regale you with some holiday “Neverisms” — things that you should never ortter do. Here’s hoping they’l help you have … Continue reading

John Kirk / December 19th, 2013
Waitor serving telephone

Over-Serving And Under-Serving The Marketplace

Today, I thought I would explore the concepts of over-serving and under-serving the marketplace. The terms “over-serviing” and “under-serving” are used a lot nowadays, but I can’t believe that they’re well-understood, else many more companies...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

Subscribe Today Already an Insider? Login

John Kirk / December 17th, 2013