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What Is Apple Up To? Beats Me

Shooting Down Trial Balloons On Thursday, May 8, 2014, a strongly supported rumor stated Apple was preparing to purchase Beats Electronics for 3.2 billion dollars. As the news flooded the technosphere, it seemed as though...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / May 14th, 2014
Debate

Microsoft: Point and Counter-Point

On April 10, I wrote: Say Goodbye To Microsoft. On April 17, I wrote Say Hello To Microsoft 2.0. The two articles, when taken as a whole, argued that: 1. In the beginning, Microsoft’s business … Continue reading

John Kirk / May 1st, 2014
Spool and film

Why Apple Is Not Like A Movie Studio

On April 22, 2014, Walt Mossberg wrote an article entitled: “Why Apple Is Like A Movie Studio.” Is This The Beginning Of The End? “Some have argued that Apple’s era of greatness is over, that … Continue reading

John Kirk / April 24th, 2014
Success way

Say Hello To Microsoft 2.0

Last week I said goodbye to Microsoft. This week I say hello to Microsoft 2.0. But before we look at where I think Microsoft is headed, let’s take a quick look at where they’re coming … Continue reading

John Kirk / April 17th, 2014
Bye

Say Goodbye To Microsoft

In the beginning, Microsoft’s business model was simple. They made the Windows operating system and licensed it to manufacturers, who then put it on their various computing machines. In the mid-nineties, Windows gained critical mass … Continue reading

John Kirk / April 10th, 2014
24_44

Apple Is The Disney World Of Tech

On Twitter, Ben Bajarin, and others, recently argued that the value in tech tends to inevitably shift from software to hardware and, finally, to services. Hardware to software to services. Apple is in a unique...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / April 8th, 2014
Blonde Bombshell

Office For iPad Beats The Hell Out Of Rooming With Paul Thurrott

This is not really a review of Office for iPad. It’s more of a review of Paul Thurrott’s review of Office for iPad. Thurrott has some interesting observations that I think are well worth addressing. … Continue reading

John Kirk / April 3rd, 2014
Greek astronomer

Market Share Metaphysics

Twice before I have used Aristotle’s concept of “Essentialism” to explain why tablets are “real” computers and why OS X will not be merging with iOS. Today, I go to the well one last time1...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / April 1st, 2014
Cartoon sheep

Office for iPad: A Sheep in Wolf’s Clothing

Microsoft finally appears ready to launch a version of Office for iPad. A wolf among the sheep? Or a sheep in wolf’s clothing? Plan A: Ignore The iPad REALITY The iPad goes on sale, April … Continue reading

John Kirk / March 27th, 2014
large

Rebuttal: Why Android Wear Is Not the Beginning of the Wearable Devices Era

Molly Wood, writing for the New York Times, thinks that Android Wear is the beginning of the wearable devices era. I doubt that. The Line Of Reasoning This is Woods’ argument in a nutshell: 1)...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / March 25th, 2014
PedalSkates

Rebuttal: 10 Reasons To Not Buy A Windows Tablet

ZDNet posted an article entitled: 10 Reasons To Buy A Windows Tablet Instead Of The iPad Or Android. The ZDNet article proves to me you’re never too old to learn something stupid. The justifications used … Continue reading

John Kirk / March 20th, 2014
images-82

Market Share Is Like A Bikini…

Market Share is like a bikini. What it reveals is suggestive, but what it conceals is vital.1 Market Share by itself means nothing. If it’s not taking you where you want to go, it’s worse...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / March 18th, 2014
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Apple Is The Richest And Most Under-Staffed Company In Tech

Posit: Apple Is The Richest And Most Under-Staffed Company In Tech ~ Benedict Evans (@BenedictEvans) Anyone who follow Apple closely knows that they are a bundle of paradoxes. One of the most baffling of these...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / March 4th, 2014
Olympic-winners-podium-007

Who Won The Mobile Tech Olympics?

Business is a combination of war and sport. ~ André Maurois The Long Summer Of The Microsoft Monopoly Olympics Computing was pretty simple for the last 15 years: PC plus a browser. Both are splintering … Continue reading

John Kirk / February 27th, 2014
Hindsight

Windows 8 In Hindsight

On September 13, 2011, Zach Epstein, explained to us us why Windows 8 was the dawning of a new age. And on February 9, 2014, Paul Thurrott explained to us why the sun was prematurely … Continue reading

John Kirk / February 20th, 2014
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Microsoft’s Puppet CEO

Last week, after a painfully long 6 month search, Microsoft made the transition from Steve Ballmer to Satya Nadella at CEO. As of late, Ballmer had become the master of making nothing happen, very slowly....

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / February 18th, 2014
Miserable prophet

Apple Is Doomed…Yet Again

Yukari Iwatani Kane is a former Apple beat reporter for the Wall Street Journal. Her book, “Haunted Empire: Apple After Steve Jobs,” is due out in March. I respect everyone. I even respect journalists. ~ … Continue reading

John Kirk / February 13th, 2014
smiling female doctor with wall clock

A “Healthy” Strategy For Apple’s Wearables

Until recently, wearable computing devices have been fairly uninteresting to me. I’ve read the various articles concerning wearables, but I consider wearables to be in a terribly primitive state — niche, at best, gimmicks at...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / February 11th, 2014
football breaks through tv screen

Microsoft’s “Super” Ad

Microsoft and Apple have been competing against one another in computing for some thirty odd years. Both companies have evolved over the years but, in many ways, their personalities remain the same. Nowhere is this...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / February 4th, 2014
hand presses

Unified OS Advocates Are Out Of “Touch” With Reality

Last week, Phil Schiller, Craig Federighi and Bud Tribble were interviewed as part of the Mac’s 30th anniversary. They — in no uncertain terms — slammed the door shut on the idea that Apple was … Continue reading

John Kirk / January 30th, 2014
whom

Whom Apple Pleases

Premise #1: Apple’s Number One Priority Is To Make Great Products “The most profound contribution that Steve Jobs made was in demonstrating a radically new way of a running a company: the goal of the...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / January 28th, 2014
man from behind on white background

Inverse Innovation Inanity

At Forbes, Chunka Mui1 writes: Will Tim Cook Be the Next Steve Ballmer? His initial premise seems reasonable: Like Ballmer, (Tim) Cook’s legacy will be defined by whether he successfully launches new post-Jobs killer apps. … Continue reading

John Kirk / January 23rd, 2014
retro tin robot toy

Tech Toy Story

Microsoft’s newest ad campaign is breath taking but not, I think, in the way that Microsoft imagines. “Just a toy“, my ass. ~ Steven Aquino (@steven_aquino) This is why Microsoft will lose. This shows they...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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John Kirk / January 21st, 2014
Say what you saw!

Blind, Deaf, Dumb & Broken Computer Metaphors

In Second Nature: Brain Science and Human Knowledge, neurobiologist and Nobel Prize–winner Gerald Edelman1 theorizes that…pattern recognition and metaphor is the basis for all thinking. When we discover something new, unknown or abstract, we use … Continue reading

John Kirk / January 16th, 2014
ignorant donkey

How The Tablet Made An Ass Of The PC

Many tech watchers STILL don’t understand what a “disruptive innovation” is. I’m no Einstein, but I’m going to try to explain it in terms that even a six year old could understand (and with pretty … Continue reading

John Kirk / January 9th, 2014