Why Trying to Upstage Apple Could Backfire

Last Sunday, Samsung held a press conference to share why some units of the Galaxy Note 7 caught fire and caused real damage to their phones and their reputation. Although the reason is clearly a technical one, the underlying problem is they did not take the time to do the proper QA to make sure all of the components were tested properly and worked flawlessly in this new model.

More importantly, the reason they did not take the time is they wanted to beat Apple to the market with a smartphone they believed would trump what Apple would bring out in the fall and to try and minimize the damage a new iPhone would have on Samsung’s premium smartphone. Look how that turned out. Not only did they have phones “blow up”, literally and figuratively, it caused a major PR nightmare for the company that was magnified when the FAA banned the Galaxy Note7 from all airplanes and created a constant reminder to the flying public how bad Samsung’s product.

One key message to Samsung and other smartphone makers from this debacle is that trying to beat Apple to the punch to gain mind share without doing serious QA is not only foolish but could be dangerous to the public and the brand. I am still amazed Samsung let this happen, given its history of creating great and safe products. The urge to beat Apple at all costs is just not worth it.

By contrast, Apple’s QA process is precise, thorough, and detailed. They will not bring any product to market unless it meets their high standards for quality and safety. The recent delay in bringing the AirPods to market is a good example. By not getting them to market in a timely fashion for the holiday season, they left a lot of money on the table and caused great frustration to those who really wanted them for Christmas. But Apple’s attention to detail and quality outweighed any profit push. They only brought the AirPods to market when they were actually fine tuned and really ready.

Now, to be clear, Apple has not been perfect in this area. They have had a few missteps with products (remember “Antennagate?) but they were minor compared to what happened to Samsung.

Apple’s competitors need to be realistic about the market and how stumbles could really hurt them. It is one thing to think a company has a great product and believes it will be better than what the competition may bring out. But, in the case of Apple who is so secretive we never really know what they will deliver until they announce it, trying to out guess them and beat them to market without doing the proper due diligence and quality controls is pure folly.

Lenovo’s Yogabook could be the Perfect Design for Future Tablets and Smartphones

Over the Christmas holidays, I began testing a new product from Lenovo call the Yoga Book. I tested both the Android and Windows OS version and, while testing these two-sided tablets, I began to realize this design is probably one of the most innovative mobile products I have seen in the past 5 years.

Here are some pictures of the Lenovo YogaBook:


As you can see, both sides of this tablet have a screen. One side is the video display while the other is a glass screen used as a virtual keyboard and writing surface. It is remarkably slim and uses “watch band” hinges to tie these two screens together. It is also very light and very versatile.

I am not sure if you know this but the original iPhone design came out of an actual tablet project Apple did about three years after the iPod was released. When the engineers showed Jobs this prototype tablet, he asked if it could be done with a smaller screen and in some type of smartphone form factor. Thus, the iPhone was born.

As I used the Lenovo Yoga Book, I began wondering the same thing Steve Jobs did when he was shown the original tablet design. The Yoga Book has a great display and the second screen adds a lot of extra user interface touches that make it more versatile. Although I am still not proficient using the virtual keyboard, I have become appreciative of the role of the second glass display. Now, imagine if that design was shrunk to the size of perhaps a 5.5-inch smartphone and it actually had three screens on it.

In folded mode, it would look and act like a normal smartphone. But, when you open it up, it has two other displays that, when laid out, doubles the surface area of thr smartphone and turns it into a 8 or 9-inch tablet.

This would take serious engineering chops to create but it could be the kind of design that delivers the next big thing and drive mobility to a new level.

Apparently, I am not the only one who thinks this is an interesting idea. Recently, Microsoft filed a patent for a foldable smartphone that, although it looks like it only has two screens, they clearly have the idea of a folding smartphone in mind.

Samsung has a similar concept in a smartphone called the Galaxy X. It has what appears to be three screens and is foldable. Some reports say this model could be on the market by the end of 2017.

What appeals to me the most about this design concept is that a smartphone could actually double as a tablet. Today, I take with me both an iPhone and an iPad as each is used for different functions. The good news is the OS is the same across both and, with Apple’s Continuity in place, working with and between both form factors allows me to have more versatility in the way I work and play.

While this concept is highly speculative on my part, I am convinced that, if it could be thin enough to be a solid smartphone and, when unfolded, it could be a great tablet too, it could become the design that delivers the innovation the market needs to explode again and drive all types of new use cases.

Why Tech Leaders can’t Succumb to a Presidential Bully Pulpit

Merriam-Webster defines a “bully pulpit” as:

Bully pulpit comes from the 26th U.S. President, Theodore Roosevelt, who observed that the White House was a bully pulpit. For Roosevelt, bully was an adjective meaning “excellent” or “first-rate”—not the noun bully (“a blustering, browbeating person”) that’s so common today. Roosevelt understood the modern presidency’s power of persuasion and recognized that it gave the incumbent the opportunity to exhort, instruct, or inspire. He took full advantage of his bully pulpit, speaking out about the danger of monopolies, the nation’s growing role as a world power, and other issues important to him. Since the 1970s, bully pulpit has been used as a term for an office—especially a political office—that provides one with the opportunity to share one’s views.

Roosevelt’s use of this term as an adjective and not a noun made the bully pulpit term OK for the time and, if the person using that pulpit for good, the term can be an endearing one. However, I am not sure we can see President-Elect Trump in that light yet, given his history of “blustering and browbeating” people to get his way.

I took a call from a reporter last week who was asking me about Apple’s decision to have their servers in a single data center location instead of at each of the major data centers they have around the US and the world. This will be done in Arizona and the reporter asked if Apple did this to help get a better position, in Trump’s eyes, by doing the manufacturing in the US. All told, it will only add 10-20 jobs and I told the reporter this was more strategic and had nothing to do with wanting to gain favor with Trump.

But other companies, such as Ford and Carrier, have made decisions to move jobs from planned facilities outside of the US back to America. On the surface, it does appear Trump “bullied” them into doing it. It seems very clear to me that Jack Ma, CEO of Alibaba, who met with Trump at Trump Tower and pledged to bring one million jobs to the US, had being in Trump’s good graces in mind.

Last week, Amazon announced they would add 100,000 jobs in the US. When this was announced, and because of Trump’s bully pulpit, I was asked by reporters if this decision was because of pressure from Trump or something more related to strategic growth.

I would hope it was because it was a strategic decision but I have a sneaky feeling Amazon and many others do not want to rile Trump. What he says and does from his “bully pulpit” could hurt them during his time in office. Let’s be clear: I am 100% behind creating more jobs in the US but I believe this should come as result of great business conditions, innovation, a true need for these companies, and that it is strategic to their business growth. I also believe they should not be doing it because they were bullied into it. I am of the school that believes bullying them to create jobs may be a temporary fix. Unless it’s done with the right motive, conditions, and strategy, it will not deliver the fundamental change needed for these jobs to be long lasting.

I believe strongly the tech industry and companies should not succumb to the bullying tactics of President-Elect Trump in any way when it comes to the issue of strategic planning, growth, innovation, and even jobs.

That does not mean they should not want to work with him and, when necessary, lobby to influence Mr. Trump’s policies so he and his administration do not stand in the way of growing our tech economy. But, if any of their moves are done just to placate Trump, then they are building foundations that will crumble under the weight of forced motivations. Unless strategic to their growth, it will set them back, not move them forward.

In a recent piece I did for Fast Company, I outlined my involvement with a council of independent tech influencers that helped shape President Bush’s tech agenda. In the article, I suggested some of the types of councils I believe President Trump needs to help him understand tech and, more importantly, use them to help develop a tech agenda of his own that would benefit his economic goals and get these companies to help support an agenda that moves our industry forward.

I believe working with President Trump in a civil, proactive manner should be the goal of every tech company but not kowtowing to him because he bullied them into some action. The tech industry needs the resolve to stand up against any bully pulpit and only do what is right for them to grow their market. Anything less than that won’t have a lasting impact on them or our industry.

A Potential Downside of Self-Driving Cars

One of the great things about self-driving automobiles is they should be much safer than ones driven by humans today.

Last August, Gary Shapiro, the CEO of the Consumer Technology Association, told the Wall Street Journal:

“Each year, more than 30,000 Americans die and many more are injured in car accidents, the vast majority of which are caused by human error. Driverless cars could eliminate 90% of these deaths and injuries.

If you read about the safety goals of self-driving cars, you will know this is one of their greatest features. As the technology matures and more data is collected during the next 3-4 years via the millions of miles self-driving test vehicles will collect, I suspect, by the time these cars hit the road officially in the 2020-2022 time frame, they will have the kind of sensors, cameras and AI-based instructions in them that will deliver on the promise of a higher level of driving safety.

As I have surveyed and studied the landscape for autonomous vehicles and marveled at its potential, I am concerned about one downside I see as these cars become safer and reduce traffic deaths significantly.

A member of our family was recently the recipient of a dual lung transplant from a person who died in a car crash and donated their lungs to this person. Although the rules behind this donation will never allow us to know who donated the organs, we do know it came from a victim of a fatal crash. As we waited at the hospital for the delivery of these new lungs so they could be transplanted, we were highly conflicted. We were very concerned for the family of the person who donated the lungs and the fact their loved one had just died. But we were also incredibly grateful they had an organ donation card so that, upon their death, the lungs could be used to save our family member’s life.

That lung transplant took place last June and I am glad to say the lungs have been accepted by the family member’s system and they are on the way to recovery. They still have a tough road ahead to get back to full health but, without the transplant, they would have died. Being close to this issue has made me realize how important the organ transplant program is and if you have not designated your organs for donation should something happen to you, I encourage you to do this as I personally understand how much this can impact the lives of the person and the family that receives them.

But if autonomous vehicles do reduce automobile deaths by 90%, this could have a dramatic and serious impact on the organ donor program. An article in Slate spells out the unintended consequences of fewer deaths due to safer driving with autonomous vehicles:

“Since the first successful recorded kidney transplant in 1954, organ transplant centers have been facing critical shortages. Roughly 6,500 Americans die waiting for an organ transplant each year, and another 4,000 are removed from the waiting list because they are deemed too sick for a transplant. Since 1999, the waiting list has nearly doubled from 65,313 to more than 123,000. Liver and kidney disease kill more people than breast cancer or prostate cancer, and the Centers for Disease Control and Prevention expects the incidence of these chronic diseases to rise along with the need for more organs.

It’s morbid, but the truth is that due to limitations on who can contribute transplants, among the most reliable sources for healthy organs and tissues are the more than 35,000 people killed each year on American roads (a number that, after years of falling mortality rates, has recently been trending upward). Currently, 1 in 5 organ donations comes from the victim of a vehicular accident.”

In the case of the person who donated their lungs to our family member, they also donated a heart, kidneys, liver and corneas so several people benefited from this tragic death. What they did is amazing and admirable even though it happened via their death.

As the Slate article stated, only 1 in 5 organs come from the victim of a vehicular accident so there are other ways for organs to become available but deaths from auto accidents are the most reliable source for these organ donations.

Given the number of people on the waiting lists for organ transplants and the safety features of autonomous vehicles, it appears this waiting list may get longer. The irony is this is one of those real life good news/bad news issues related to the impact of technological advancements. Everyone wants to reduce traffic deaths and, as Mr. Shapiro of CTA states, “Driverless cars could reduce traffic deaths by 90%.” On the other hand, it will also reduce the number of organs available for transplant recipients that could save their lives. Given my personal experience with organ transplants, I am afraid I remain conflicted even though I am a major proponent of technological advancements. But in our world, technology advancements are critical to economic growth and it impacts people in so many ways even if sometimes it has unintended consequences.

The Real Timeline for Autonomous Self-Driving Vehicles

As I head to Las Vegas for CES, I am assured by pre-CES meetings that self-driving cars will be a hot topic at the show. Faraday Future is set to announce their new car to compete with Tesla and is to have a self-driving feature as part of the new vehicle. Chrysler, BMW, Honda, Hyundai, and Nissan will be announcing their self-driving cars.

But one of the big questions we are all asking is when will truly self-driving vehicles be in use? This is the question I asked Ford Executives when I spoke to them before CES.

Ford has become one of the most aggressive mainstream auto manufacturers and is very active in developing their own home grown self-driving car. I believe they also have what is probably the most realistic timeline for delivering their own autonomous vehicle and, more important to the overall discussion, what the timing will be over the next 5-10 years for the actual rollout of these “robot cars”.

Although we’ve seen Tesla add a self-driving feature to their cars and Google, Uber and others have mocked up self-driving cars that are being tested on roads already, we are not close to seeing truly self-driving automobiles on the road anytime soon. Although I am told that, from a technology standpoint, having a fully automated vehicle is possible as early as 2018. But as one can guess, the real roadblocks to getting self-driving cars on the road in this decade will be from federal, state and local regulatory agencies.

Ford told me they (and just about every other automaker along with players like Tesla, Uber, and Lyft) have been lobbying all of these agencies to help them create the types of laws that would allow self-driving vehicles to be on the road safely. But this is a time-intensive process and, given some of these regulations will also have to go through Congress, it will take awhile. Best guess by Ford is we could have the kind of rules in place for them and others to launch a set of fleet vehicles by 2021 or 2022.

Interestingly, Ford believes the first wave of self-driving cars will be fleets of these vehicles and will be dispatched on demand before they and others actually start selling autonomous vehicles directly to their customers. They see this as strategically important for the rollout of these cars as, during this period, it will give them a great deal of data needed before they actually sell cars to the public. That is why they made the big investment in Lyft although they could run their own fleet as well.

It appears this is the fundamental strategy of Uber and Lyft as well. They want to be the leaders in managing autonomous vehicle fleets and, while they would like to have their self-driving cars on the road sooner than 2020, the regulatory issues will most likely keep that from happening until at least 2020-2021.

This rollout strategy is both interesting and important since it starts to lay the groundwork for a completely new approach to our driving options and needs. The idea of having a fleet of vehicles at anyone’s disposal makes the issue of owning a vehicle a real question. In my case, it would be a cost of ownership vs combined cost of using an autonomous driving vehicle for all of my personal transportation needs.

I lease a car that costs me around $4500 a year plus gas and I drive about 13K miles a year. Once I know the cost per mile of using a fleet vehicle, I would be able to compare these costs and see if using a self-driving fleet vehicle makes sense. There will also be the response time to consider. For this to work for me, the car would have to get to me quickly.

Ford, Uber, Lyft, and others who will manage these autonomous vehicle fleets plan to have a large fleet lot in many areas of urban cities to make the response time as fast as possible.

While you may hear more aggressive timetables predicted than what Ford is suggesting, I suspect their forecast is pretty accurate. While I would really like to have either a fleet of vehicles at my disposal or own one myself, I just don’t see that happening until the beginning of the next decade.

The Top Trends for CES 2017

Since the Tech.pinion’s team is taking next week off for the holidays and won’t be back in full swing until January 3rd, 2017, just a few days before the 2017 edition of CES, I wanted to share what I see as important themes or trends at the upcoming Consumer Electronics Show. For those going to the show, you can factor this into your planning and, for those not attending, this is what you should be looking for in the way of news coming out of the show.

CES 2017 is celebrating a major milestone this year. It’s the show’s 50th anniversary. Actually, there have been well over 70 CES shows since, in the 1980s and 1990s, they also had a summer show in Chicago. For me, this is my 60th CES show I will attend.

Each year the show grows. Interestingly, when Comdex became the poster tech show in the late 1980s and most of the 1990s, CES actually struggled a bit and, during that, time show attendance waned. But once Comdex bit the dust in early 2000s, CES picked up steam and has continued to grow. CES officials expect at least 170,000 at this year’s show with 50,000 coming from abroad. Those going to the show can explore a show floor of over one million square feet and most who attend the show can plan to walk at least 15 miles during it. Wear good shoes if you are going.

Here are what I see as the 5 major themes for this year’s version of CES.

Smart Cars and Autonomous Vehicles

The auto industry has been represented at CES for decades but more in the form of add-on sound systems, in-car entertainment systems and, more recently, navigational products. But CES has now become the showcase for many of the auto companies to show off versions of their smart cars as well as more recently, their prowess in self-driving cars.
We should also see a lot of products that can be added to a car to make them smarter, such as Navdy’s add-on that delivers a heads up display for navigation and connects to smartphones to make existing cars more intelligent. We will also see some innovative designs from Corning in which the entire dash is made of glass and other demos in their booth that show how “smart” glass will eventually change the way we interact with the cars of the future. One keynote related to this will be by Carlos Ghosn, CEO of Nissan where he is expected to show off their autonomous vehicle and Farady is expected to show its almost ready electric car that wants to go after Tesla.

VR, AR and Mixed Reality will be big hits at CES

Two years ago, Occulus Rift introduced their VR headset and became one of the biggest hits of CES 2014. Since then, Oculous has been bought by Facebook, HTC has the Vibe, Sony has the Playstation VR and Samsung has their VR goggles connected to Galaxy smartphones. All have brought VR to the attention of businesses and consumers around the world. However, VR so far has focused on games and, when used in business, it is targeted for vertical apps that bring VR to things like real estate listings, travel and many other visually driven business disciplines.

Because it needs powerful goggles or glasses to deliver a serious VR experience and these are still pricey, VR is still a few years out before it reaches mainstream consumers. But VR will be big at CES this year as will many apps and devices focused on AR and Mixed Reality where VR and AR apps overlap the visual experience. We will see many new products in these categories at the show and we should get a hint of how the market for these products will develop in 2017.

4K TV’s are mainstream, but 8K is on the horizon

4K TV or HDR TV, as they are officially called, were a hot topic at the last three CES shows. This year, that will be true again. As prices have come down, 4K TVs have become more affordable and anyone upgrading a TV should move to 4K even though content supporting 4K has been slow to roll out. But 4K programs will be more plentiful in 2017 and buying a 4K is future proofing your TV for the near future. The big question will be should you buy a LCD, OLED or Quantum Dot display models.

Sony argues LCD has a lot of life in it yet while LG wants to move everyone over to OLED. But Samsung says Quantum Dot is the future of TV screens. Cost will be a big factor in this decision. LCDs are made in mass quantities and are getting better in quality and resolution and, at the moment, are less costly than OLED TVs — OLED screens are still very expensive. Quantum Dot TVs are also pricier than LCD but all three are highly competitive and the value of each is in the eye of the beholder.

CES will also have at least a couple of TV vendors showing off the next version of HDR 8K TVs. The goal is to start moving people to 8K by the 2020 Olympics which will hopefully be shot in 8K and, by early 2021-2022, start moving consumers over to 8K in earnest.

IoT will be everywhere

IoT will be represented in just about every product shown in one form or another. Connected devices and IoT-related products will be in everything from new wearables and health products to appliances and vehicles. One could almost call CES the “IoT” show given that just about every product shown will have some form of connectivity. The show recognizes this and has pavilions dedicated to IoT in health, fitness, communications and automobiles. Expect connected devices to be a huge theme again this year.

Personal Robots, Personal Transportation devices and Drones

Given the number of invites I have received about personal robots, I suspect this will be an interesting new category being pushed at CES.

Some of these robots are task oriented such as robot vacuums and robot coffeemakers but some are actually small robots that follow you around and become some type of personal assistant. Also hot will be personal transportation devices like hoverboards and different variations on the idea of giving people new forms of personal electronic transportation options. And we should see dozens of new drones introduced that target both business and consumers.

While I enjoy walking the full show at the LVCC, the most interesting area of the show for me is at the Sands and part of the Venetian that host what is called Eureka Park. This is where many of the start-ups are as well as the special sections of booths sponsored by specific countries such as France, China, Spain, Italy, and others. Ever year, I find some gem from one of these vendors. It is one of the richest areas of CES to mine for new products and product ideas.

For many, the show has just become too big and crowded and they choose to not attend. I respect them for that. However, I still see the show as very valuable to check out new products, see old friends, meet new ones, talk with clients, and of course, network. Thankfully, my health is holding up and walking 15-20 miles during the show is actually good for me.

I expect CES to also have a surprise or two such as when Occulus Rift was the hit of CES 2014. Not sure what that product will be but, if CES is true to form, we will see some new hot product come out of it that could be very interesting in the New Year.

Microsoft and Qualcomm’s New Partnership for Low Cost Laptops

Chromebooks have been selling well, especially in education markets. These stripped-down notebooks basically run web browsers and anything you can do in a web browser can be done on a Chromebook. Education markets value them because they are cheap; some go as low as $179 while others with a few more bells and whistles can go for as much as $299.

While IT departments in schools like them because of price and the IT-related software administration tools, many teachers do not like them as they are too limited when it comes to having kids use them for more than just web browsing and web apps. Google will soon add the Google Play store to Chromebooks, which means they have found a way to run Android apps on Chromebooks and that should give kids and Chromebook users more versatility in what they can do with a Chromebook.

While the sales of Chromebooks are small compared to “normal” laptops, it is a market that has potential. Even some mainstream IT departments have used them as terminals and for other functions inside an IT shop, although their use in business so far has been minimal.

But the low end of the laptop market is an interesting one. Although there is not a lot of money to be made at the low end, it turns out that, with smartphones and tablets becoming the major way people connect, there appears to be a real interest by some consumers — should they buy a laptop if they have a cheaper option available to them? This is where we see consumer interest in Chromebooks and low-cost Windows laptops showing up and, while it may not be a big market, it is a real one that could pick up steam over time.

At WinHec in Shenzhen, China a few weeks ago, Microsoft and Qualcomm announced a new reference design for a 32-bit, Windows-based laptops that uses Qualcomm’s 835 processor and runs a full version of 32-bit Windows 10. While one might be tempted to say this is a rehash of Windows RT, Microsoft has assured their customers this is a newly designed version of Windows 10 that will work seamlessly with all Win 32-bit apps.

While we already see some basic Windows laptops on the market for as low as $299, the processor and features of these systems are at the bottom of the performance barrel. But what makes the Qualcomm/Microsoft spec interesting is that Qualcomm’s 835 processor is one of the most powerful mobile processors and delivers significant performance that, when applied to a low-end laptop, gives these devices more bang for the buck.

If Microsoft has really solved the problem of being able to run a full Windows 32-bit 10 experience and all Win 32 apps on ARM, plus give these low-end systems more powerful speeds and features than either a low-end Intel solution or even an ARM-based processor in a basic Chromebook, laptops using this new spec could be a very promising alternative to those who want a low-end laptop but still want some oomph in their portable computer.

Conceptually, a laptop using this spec could also become a solid alternative to a Chromebook although, at the moment, Microsoft has not stated how a laptop with these specs will be positioned.

Either way, this new spec Qualcomm and Microsoft announced at WinHec needs to be to watched. This could evolve into an interesting new laptop option in 2017 that could garner real interest for those who don’t need a powerful laptop but want something more powerful and with more functionality than a current low-end laptop or perhaps even a Chromebook.

Of course, the proof will be in the pudding. The announcement was just a spec and we have yet to see any actual products based on this to understand its performance capabilities and how Windows 10 works on this Qualcomm processor. But if Microsoft and Qualcomm do deliver a low-cost laptop with good power and that works with all Win 32 bit apps, it could revive the low-cost laptop market in the New Year and give consumers who want a basic PC with more flexibility another good option.

Can Tech Execs influence President-Elect Trump?

About nine months before George Bush became president, I and about 70 others were asked to join an independent tech advisory board to help then-Gov Bush of Texas understand the role of tech in the new decade as well as give him help to craft a tech policy should he become president. Our first meeting took place in Austin and, from that, came various subcommittees to research five or six key areas the council felt should be an important part of his tech agenda.

Those committees met during his campaign behind the scenes and helped develop the outline of a tech agenda he could announce if he became president. As you know, he did and, true to his word, three months after he took office, he invited the whole tech advisory board to the White House where he shared what was to be his tech and science goals during his presidency. Attending that meeting at the White House was fascinating as I got to see up close and personal how the political machine worked in Washington.

However, after 9/11, president Bush had to commit a great deal of mindshare and energy to national security. While key members of that council who joined his team helped push through some important tech issues, many of the early goals for the tech agenda took a back seat to his duty of protecting the country from further attacks.

But the importance of tech and Washington’s need to help advance a strong tech agenda started when Bill Clinton was running for president and John Doerr of Kleiner Perkins and then-Cisco CEO John Chambers began tutoring Clinton about why tech would be a major economic driver. They argued that, should he become president, he needed to back a strong tech strategy to move the country forward with a policy that was inclusive and encouraged innovation. He was advised he also needed to back start-ups and new businesses focused on advancing the role of technology in the US.

During the Obama administration, the role of tech as an economic driver has become even more important and, with the help of a lot of people in Silicon Valley, Obama’s presidency has become one of the most aggressive in helping advance the growth of tech in the US. In fact, all three past presidents had the ear of Silicon Valley and many executives in tech were influential in helping each of these presidents be more pro-tech.

Now we have a new President-elect and, by many accounts, he has very little understanding of the importance of tech as an economic driver. Beside his abundant use of Twitter, he reportedly does not really understand technology and how critical it is to America’s future. Consequently, the need for Silicon Valley to get his ear is important. However, except for one tech exec, Peter Theil, almost all of Silicon Valley supported Hillary Clinton and many spoke out adamantly against his run for the presidency.

That means Silicon Valley already has two strikes against it with President-Elect Trump. He is pretty much tech illiterate and knows most tech execs do not support him at a personal and policy level. That is the atmosphere a dozen or so tech execs will face when they meet with Mr. Trump this week. They somehow need to get his ear and make him see how important tech is to the economy and make sure he does not do anything that will thwart the effort for more tech innovation and investment and not develop policies that will hurt Silicon Valley companies.

But, unlike the last three presidents who were willing to be schooled by tech execs, Trump clearly is his own man and has many biases going into this meeting that will make it a difficult one. He thinks Apple can just move manufacturing to the US without realizing how difficult that would be and, even if Foxconn could set up a factory or two in the US, it would be robotics-driven and not create a lot of new jobs. He also wants to punish China and has threatened to slap a 35% tariff on goods made there. If he did that, an iPhone that costs $650 today would go up to about $800. Tech companies also stand on the other side of a myriad of key issues from Trump — immigration reform, H1-B visas, encryption, along with a range of social concerns.

Although most tech execs want to be invisible and not associated with the Trump administration, many execs are pragmatic and understand that, whether they like it or not, Trump will be our next president. That means tech execs have to mount a concentrated effort to get him to understand the importance of tech as well as be able to confront him directly when his policies impact tech negatively in the future. Given his already somewhat negative view of Silicon Valley and the tech execs who did not back him, that will not be an easy task.

Since I have a bit of first-hand knowledge of the importance tech advisors can be to a presidential administration, I truly hope this meeting has some success and they can seriously get the ear of President-Elect Trump and influence his thinking and policies so they are pro-tech during his administration. If not, it is going to be a long four years for Silicon Valley and the hope a Trump Administration will be a positive force that helps our tech economy grow may not be in the cards.

Industry Concerns for the New Year

For the last 28 years, I have written a prediction column for the New Year. I study our research and look for trends and information that gives me hints of what I believe might be the hot topics or issues I believe will impact our tech industry in the near future.

As I looked closely at our research for our current year, I did see some important trends developing. For example, we believe AR will be more important and develop faster than VR in 2017. The development of autonomous vehicles will accelerate in the New Year and we should see even more of a tech focus to try and automate cars and the smart cities that need to develop to make self-driving cars possible. We also expect IoT to begin having a bigger impact in industrial IoT while the consumer market will slow down until the industry gets its act together in developing communication and interconnecting standards that allow these devices talk to each other easily and more accurately. And don’t get me started on predicting new security breaches and ID theft. I have not doubt we will see even more in 2017.

While there are other trends I see developing and will address them in the New Year, our research has also allowed me to see major issues I believe the industry needs to start factoring into their next wave of technology development. Here are some of the major concerns I think the tech industry really needs to start thinking through and acting on sooner than later.

AI and Robots’ mpact on jobs and the need for education reform

The more I study AI and robots, the more concerned I am about them replacing jobs in all types of industries. A lot of manufacturing jobs will be affected but I can now see AI being used in ways that could cause the elimination of jobs in just about every sector of business in one way or another. In fact, I have seen multiple research reports that flag this issue. A couple of them suggest that, by 2050, as much as 35% of all current jobs could be eliminated in favor of AI-based robots taking over in one form or another. The one key problem I see with this trend, besides the fact it would eliminate millions of jobs, is the fact our current education system is not preparing our youth for this inevitability. When I was in Junior High and High School, my educational track was pretty basic but it also had a strong emphasis on traditional vocations. I had electives such as auto shop, drafting and metal work besides the basics of math, english, history, etc. While I don’t think some of these vocations will go away, especially the need for teachers, electricians, plumbers, construction workers and other infrastructure-related jobs, AI and robots will expand their reach to everything where repetitive tasks dominate the job.

I see our educational system that still has an emphasis on more liberal arts needing to have a stronger emphasis on STEM as well as dedicated classes that prepare kids for a knowledge=based economy where technology will drive the jobs of the future. This includes key skills like programing, data mining, digital security and many others that will be needed to prepare them for the jobs of the future. This is a huge issue and, while the impact on jobs has been flagged, I don’t see enough discussion of the kind of education our kids will need to be prepared for the jobs of the future. Even though the impact of AI and robots on the job market will take time as it relates to the future job market, the current track of our educational system is not even close to starting the move towards preparing our youth. This will need the input of tech leaders and educators starting now to craft an educational roadmap that gives our kids the skills needed for tomorrow.

The uberification of transportation and its impact on related businesses

All of us watched with interest the Otto demonstration of a self driving truck delivering beer to a distributor recently. Many of us who use Uber or Lyft love its convenience and ease of use but Uber and Lyft will, over time, move away from hiring drivers to having fleets of self-driving vehicles and self-driving big rigs that eliminate the need for a driver. The truck industry could be hit the hardest as this form of automated transportation will prove to be very cost effective but it could mean that, within 10 years, close to two million truck driving jobs may be eliminated.

And think about the hundreds of thousand of parking garages around the US that could be impacted by self=driving services. Yes, some people will buy automated cars and need parking spaces but, over time, if it is more cost effective to just call up a self-driving car to take you to a destination, owning a car, even a self-driving car, may not be worth the cost. If this happens, it also impacts car makers and dealers as well as taxi and limo services.

AI, cyber security and ID theft

I recently wrote a piece in Tech.pinions about my grave concern reagrding AI and how it could be used for nefarious reasons. I quoted my friend, John Markoff of the New York Times and included this quote from the story:

“The thing people don’t get is that cybercrime is becoming automated and it is scaling exponentially,” said Marc Goodman, a law enforcement agency adviser and the author of “Future Crimes.” He added, “This is not about Matthew Broderick hacking from his basement,” a reference to the 1983 movie “War Games.”

The alarm about malevolent use of advanced artificial intelligence technologies was sounded earlier this year by James R. Clapper, the director of National Intelligence. In his annual review of security, Mr. Clapper underscored the point that while A.I. systems would make some things easier, they would also expand the vulnerabilities of the online world.
The growing sophistication of computer criminals can be seen in the evolution of attack tools like the widely used malicious program known as Blackshades, according to Mr. Goodman. The author of the program, a Swedish national, was convicted last year in the United States.

The system, which was sold widely in the computer underground, functioned as a “criminal franchise in a box,” Mr. Goodman said. It allowed users without technical skills to deploy computer ransomware or perform video or audio eavesdropping with a mouse click.

The next generation of these tools will add machine learning capabilities that have been pioneered by artificial intelligence researchers to improve the quality of machine vision, speech understanding, speech synthesis and natural language understanding. Some computer security researchers believe that digital criminals have been experimenting with the use of A.I. technologies for more than half a decade.”

This is a major threat and will only accelerate unless the tech market can find a way to control the role of AI in security and create the kind of tools and mechanisms to thwart these criminals from using AI for for these purposes. I realize tech experts in security are working hard to prevent any type of cyber attack but, if the crooks start automating the process, these types of attack could be massive and cause great damage in ways we could not have imagined even five years ago.

Although our research has uncovered other concerns, these three were at the top our list as we dug through our data and tried to get a sense of both the top trends and industry concerns for the New Year.

Why Apple Needs to take Aim at Their Core Customers

On the second day Steve Jobs came back to lead Apple in 1997, I had a chance to meet with him and ask how he planned to revive and save Apple. Apple was $1 billion in the red and we now know they were about 6-8 weeks from possibly going under. He did not hesitate to tell me he had two key initiatives to bring Apple back to health.

The first thing he told me was he was going to go back and take care of the needs of his core customers. He defined these customers as the creative types who loved the Mac as well as engineers, programmers, publishers, and ad agencies. Indeed, these were the users who put the Mac on the map when it was first released in 1984. Jobs felt that, in the time he had been gone, past Apple CEOs had forgotten about these customers as they tried to expand the Mac’s reach in the marketplace.

The second thing he said he would do would be to focus on industrial design. Even then, Jobs saw something none of us did at the time. He started Apple down a path towards making design a cornerstone of all Apple’s future products.

But it was his first initiative that has been coming back to me a lot these days as have I read multiple stories that suggest Apple has been too slow to upgrade products and be more innovative on the Mac, especially when it comes to meeting the needs of their core customers. Various articles suggest Microsoft, particularly with its Surface tablet PCs and their new desktop Surface Studio is now the leading innovator in developing products for the creative professionals and they are starting to steal Apple’s core customers.

Over Thanksgiving, I was told of a person who had been a major Apple devotee and was a serious creative professional. This person decided to buy a high-end Windows machine, adding key processors and components to it. They said the renderings they were doing took considerably less time than it did on their Mac Pro. Consequently, his entire team bought these new modified Windows machines and sidelined the Mac Pros.

This may be an isolated case. I have also talked to other high-end creative types and, given their significant investments in software and hardware designed around Apple products, I just can’t see them ever jumping over to Windows. However, the fact this one creative pro was able to upgrade a Windows machine to deliver more power for faster rendering of their work is not something Apple can ignore.

The one complaint that seems common is it takes Apple too long to bring out new MacBook Pros and Mac Pros to keep up with the growing needs of the creative professionals. This is not necessarily Apple’s fault. They rely on the processor upgrade cycles Intel has on next generation CPUs and especially ones that would meet Apple’s design and power criteria. But it did take them 14 months to bring out a new MacBook Pro, something that has caused frustration from their creative community of users.

I believe Apple still has the creative community high in their focus. Although, to be honest, the products for this class of users are more like trucks than sedans. When Steve Jobs introduced the iPad in 2010, he said PCs were like trucks, designed for specific uses, but the iPad was more like a car and where the largest growth in users would be. Although I believe Apple will always make Mac Pros, MacBook Pros, and MacBooks (representing around $20 billion of their current revenue), I do think that, over time, they would like to see more and more people transition to an iPad Pro and iOS as it has the best link to their services business, which is a huge growth segment for them.

Regardless of Apple’s long term strategy, I do think Steve Jobs’ goal to keep their core customers happy needs to be top of mind for Apple. I also think they probably do need to be quicker in innovating around the Mac Pro platform as it is clear Microsoft has these same customers on their radar and would love to steal them from Apple if they can. While this market is small, the products for these customers have high margins and is still a very lucrative product line for Apple. I don’t think they want to give up any ground to Microsoft if possible and I do expect them to continue to make the MacBook Pro and Mac Pro the best of class tools for the creative community.

The Tech industry and the Search for a Cancer Cure

As someone who has tracked the tech market for the past 35 years, there is one major theme I have seen over and over again when it comes to the goals of many tech innovators. They believe and have faith that the technology they create has the possibility to change the world. I have frequently heard tech executives say how they think their inventions or technology are world changing devices or services.

From a historical perspective, that is very true. Technologies like the Gutenberg Press, the Steam Engine, Edison’s light bulbs, Alexander Graham Bell’s telephone or more recent inventions like the semiconductor, PC, and smartphones have indeed been world-changing in what they do and how they drive new industries and the world’s economies.

Steve Jobs was one of the most vocal on this topic and, in many speeches, he talked about Apple’s goal to change the world. Some of his products, especially the iPod, iPhone and the iPad have been world-changing devices in terms of how they expanded personal computing, communications, and entertainment. Products like Facebook and Twitter have had a huge impact on connecting people around the world in ways we could not have imagined even 10 years ago.

However, I have been wondering if Silicon Valley, with its innovative thinkers and problem-solving skills, took a stronger aim at some of the huge problems we have in healthcare and especially in finding cures for diseases like cancer, diabetes, and other major illnesses, how this could impact the fight against life-threatening problems.

I think most of us either know of people who have had cancer or have it themselves and surely want a cure for this awful disease. Vice President Joe Biden’s son died from cancer and he has devoted his life to what he calls a “moonshot” to try and find a cure. There has been great work and serious strides in the world of health science done to deal with cancer but, even with these advances, there is still no actual cure.

It turns out, Silicon Valley has been pretty active already and I recently found out about one of the newest initiatives of a major Silicon Valley company called NVIDIA who, along with key government and private organizations, has made finding a cure for cancer a high priority.

NVIDIA recently announced it is teaming up with the National Cancer Institute, the US Department of Energy (DOE) and several national laboratories on an initiative to accelerate cancer research. The research efforts include a focus on building an AI framework called CANDLE (Cancer Distributed Learning Environment), which will provide a common discovery platform that brings the power of AI to the fight against cancer. CANDLE will be the first AI framework designed to change the way we understand cancer, providing data scientists around the world with a powerful tool against this disease.

One of NVIDIA’s claims to fame is their incredible Graphical Processors (GPU) that help power some of the fastest supercomputers in the world. These processors are also at the heart of NVIDIA’s major push around something called Artificial Intelligence Deep Learning. These processors can handle billions of transactions per second and are central to a new data science technology used to mine data at its deepest levels and use AI and deep learning to try to find answers to big problems.

I have known NVIDIA’s founder and CEO Jen-Hsun Huang for 15 years and he is one of the most energetic and visionary leaders in Silicon Valley. He is very passionate about deep learning and its potential impact on our world. “GPU deep learning has given us a new tool to tackle grand challenges that have, up to now, been too complex for even the most powerful supercomputers,” he said. “Together with the Department of Energy and the National Cancer Institute, we are creating an AI supercomputing platform for cancer research. This ambitious collaboration is a giant leap in accelerating one of our nation’s greatest undertakings, the fight against cancer.”

The cancer moonshot strategic computing partnership between the DOE and NCI to accelerate precision oncology includes three pilot projects that aim to provide a better understanding of how cancer grows; discover more effective, less toxic therapies than existing ones; and understand key drivers of their effectiveness outside the clinical trial setting, at the population level. Deep learning techniques are essential for each of these projects.


NVIDIA is not the only tech company taking aim at the cancer “moonshot.” IBM’s Watson has joined with the Veterans Affairs to launch a public/private partnership to provide veterans who have cancer a better chance for recovery. Watson is the supercomputer that won Jeopardy and is one of the most powerful AI-based computers in the world.

One of Silicon Valley’s giants, Intel, has invested heavily in AI and deep learning research and is creating a new AI framework around their most powerful processors which will help power some of the biggest data projects in the world. In terms of cancer research, Intel has teamed up with the Oregon Health and Science Institute-Knight Cancer Center, the Ontario Institute of Cancer Research, and the Dana Farber Cancer Institute to create a collaborative “cancer database” they will use to help advance the research on finding better ways to treat cancer as well as find a cure someday.

Given Silicon Valley’s quest to change the world and its immense problem-solving skills, having the Valley turn their technology and skills to target these diseases perhaps can help speed up the search for treatments and, ultimately, cures for cancer, diabetes and other major health maladies.

What Lessons can the Tech World Learn from 2016 Pollster Failings?

Two weeks before the election, I traveled to Maine to be at a conference. I picked up a car in Boston and drove through Massachusetts, New Hampshire, and Maine. Coming from California which is was mostly “Clinton country”, I had seen very few signs or bumper stickers promoting any candidates, at least here in Silicon Valley.

But as I drove through these areas of the US, I found all types of Trump signs on people’s lawns, fences, and bumper stickers on cars. I did see a few Clinton signs but Trump signs were the dominant ones displayed in the cities I drove through. In fact, as I was driving up HWY 1 to Freeport, Maine, home of LL Bean, I drove past a group of about 18 people with signs waving and promoting Trump.

This surprised me. Sitting in my Silicon Valley office, I was pretty insulated from how the rest of the US was perceiving both of these candidates and, like a lot of people, mostly trusting the media and the polls to guide our knowledge about how this election was evolving.

As I spoke to people in these three states which, interestingly enough, voted mostly for Clinton, I saw more passion in the followers of Trump than I did for Clinton. More importantly, when I asked why they were voting for Trump, their anger against the Washington elite and the political landscape they felt did not represent them anymore was at the top of their mind. As I flew home from this trip, I reflected on the comments of the Trump supporters and, for the first time, I thought he had a better chance of winning the election than I thought he would.

Now that Trump has won the presidency, I am seeing all kind of media reports on why he won and how in the world the pollsters got this so wrong. While there have been a lot of explanations, one key observation, from Dean Baquet, executive editor of the New York Times, should be a warning for Silicon Valley and their view that the world starts and ends with them.

Mr. Baquet praised his political team and other Times journalists for “agility and creativity,” citing articles about Mr. Trump’s taxes and Mrs. Clinton’s record in Libya. But in an interview in his office, he said, “If I have a mea culpa for journalists and journalism, it’s that we’ve got to do a much better job of being on the road, out in the country, talking to different kinds of people than the people we talk to — especially if you happen to be a New York-based news organization — and remind ourselves that New York is not the real world.”

I believe a similar parallel exists here in Silicon Valley. To paraphrase Mr. Baquet’s comment, “we need to remind ourselves that Silicon Valley is not the real world.”

I grew up in Silicon Valley and have seen its amazing growth. The technology that has come out of it has changed the world. But in some ways, we believe the world revolves around us and so much of our research and tech media is often just focused on those in the know instead of the real people who use the products.

I am reminded of something I learned early in my career when I often encountered a technology product that, to me, did not seem like a viable one. One that comes to mind is something I was shown at Xerox PARC in the late 1990s. Basically, it was a two-handed mouse for use as part of a new form of a user interface for computers. I, and many others, just could not see how this product made sense. But, when I asked the engineer who created it, his answer was, “because I could and I thought people might like it.”

To be fair, because of the globalization of tech, our technology is getting into the hands of people of all generations and income levels but we still often create products that are still too complicated and difficult to use and many of those fall by the wayside.

Taking a hint from the New York Times editor, as tech researchers and marketing professionals, we need to get out more and really talk to the people who use the products and gain greater insight on what they want and what will work for them. Here at Creative Strategies we try and do this often, including going to college campuses and talking with students directly or, when possible, visiting different cities around the US and talking to non-techies about their interest in technology and trying to dig deeper into their interests and demands.

I really think Silicon Valley needs to get beyond its insular way of thinking and start really listening to the people who will use what we create if we want to continue to see technology impact the world as we envision it can in the future. In our case, these polling failures have reinforced that we need to do more research in the real world most people live in and I hope more people in tech marketing do so as well.

Smartphones and the Future of Digital Cameras

For about 20 years, I have been a huge fan of digital cameras, both DSLR and Point-and-Shoot versions. Almost every year, I would buy the newest model to take most of the really important pictures, especially one’s related to my family. I also love to capture things like sunsets and all types of seascapes and architecture as I travel the world. I am by no means a professional photographer but have taken many classes on photography and have learned enough to take pictures that I consider relatively decent.

But in 2007, when Apple introduced the iPhone and included a camera, my smartphone has been the real workhorse when it comes to taking pictures these days. In the early days of the iPhone, the camera had low pixel counts and, while OK, it did not come close to equaling the quality of the images I would get on a DSLR or even some of my high-quality point-and-shoot models. So, I would also carry one of those cameras with me when I traveled as well.

But since 2011, when Apple really started adding a better camera with higher pixel counts and included more imaging features in hardware and software, my reliance on DSLRs and point-and-shoot cameras started to decline. Almost all other mid to high-end smartphones have included high-quality cameras as well and helped make the smartphone the #1 device for taking pictures.

On a recent trip to Maine, during my spare time, I took side trips to capture the changing colors of the trees. I did not even take a separate camera on this trip and instead relied solely on my iPhone 7 Plus with its advanced camera features.

I am not alone in transitioning from stand-alone cameras to smartphone cameras as the primary way people take most of their pictures. As the chart below shows, starting in 2011, demand for DSLRs and point-and-shoot cameras began to decline substantially. They peaked at 121.5 million in 2010 and, in 2015, only 34.5 million were sold. Estimates for 2016 is only 13.5 million will be sold worldwide.

point-and-shoot

While having the camera in the smartphone makes them the handiest camera one can have, there is another key reason why smartphones are pretty much obliterating demand for DSLRs and point-and-shoot cameras. Although the quality of the images themselves are a major driver, another factor is how easy it is to take a picture and instantly post it to Facebook, Twitter, and Instagram or hundreds of other social media sites that have become integrated into our digital lifestyles.

Social media and online photo storage have completely changed the market for anyone who takes pictures these days, even for some professional photographers who are now using the iPhone 7 Plus on a regular basis. The ability to take a picture and immediately send it to the cloud for storage or instantly used in a social media app makes the smartphone camera the most versatile photo taking tool one can use.

What surprises me is how long it has taken the DSLR and point-and-shoot makers to understand this. Yes, some have put wifi connections in their cameras and made it possible to export them wirelessly to some cloud storage solutions but few took the time to really integrate great software into these cameras to take those photos and integrate them into social media easily.

Also, they restricted these cameras to wifi hotspots instead of doing some type of innovative deal to include a cellular radio in their cameras so these connections could be made anywhere like they are in a smartphone. Three years ago, one of the cellular carriers told me they had a program for camera makers but could get very little traction. While costs of the connection could be an issue, given today’s data programs that tie many cellular radios to a family account, using a cellular radio in a DSLR or point-and-shoot is a viable option for these camera makers.

However, I believe that ship has sailed and these types of cameras are going to end up in a niche category. In 2017, we will probably sell less than 10 million total worldwide. Instead, next generation smartphones, especially when they get the high-end features Apple has embedded in the new iPhone 7 Plus and they start having capabilities now in DSLRs, will pretty much replace point-and-shoots altogether and DSLRs become the tools for only pro and semi-pro photographers.

Two Fears regarding AI and Robots

Bill Gates, Elon Musk and Stephen Hawking all have something very important in common. All three have gone on the record sharing their concerns and fears about AI and Robotics.

While these technologies hold a great deal of promise and will have a real impact on our future, it would behoove us to understand the ramifications and impact they could have on us personally as well as on the future of jobs.

My first concern about AI was recently highlighted in a New York Times piece by John Markoff who wrote that, while AI has great potential for good, it also has great potential for criminals to use it for their own goals.

In the article, Markoff writes:

The thing people don’t get is that cybercrime is becoming automated and it is scaling exponentially,” said Marc Goodman, a law enforcement agency adviser and the author of “Future Crimes.” He added, “This is not about Matthew Broderick hacking from his basement,” a reference to the 1983 movie “War Games.”

The alarm about the malevolent use of advanced artificial intelligence technologies was sounded earlier this year by James R. Clapper, the director of National Intelligence. In his annual review of security, Mr. Clapper underscored the point that while A.I. systems would make some things easier, they would also expand the vulnerabilities of the online world.

The growing sophistication of computer criminals can be seen in the evolution of attack tools like the widely used malicious program known as Blackshades, according to Mr. Goodman. The author of the program, a Swedish national, was convicted last year in the United States.

The system, which was sold widely in the computer underground, functioned as a “criminal franchise in a box,” Mr. Goodman said. It allowed users without technical skills to deploy computer ransomware or perform video or audio eavesdropping with a mouse click.

The next generation of these tools will add machine learning capabilities that have been pioneered by artificial intelligence researchers to improve the quality of machine vision, speech understanding, speech synthesis and natural language understanding. Some computer security researchers believe that digital criminals have been experimenting with the use of A.I. technologies for more than half a decade.

To some degree, we already saw this play out recently when sites like Amazon, Netflix, and others were almost knocked out by bots that used unprotected IoT devices in a Denial of Service attack. This particular attack does not appear to have a criminal link at the moment and it will take time to figure out what the goal was. But as Markoff points out the criminal potential of AI and bots is real and needs to be understood now to try and head off these kinds of attacks in the future. My fear is it is inevitable that criminals embrace AI and use it to their advantage.

The other area of AI and robotics that has me concerned is its role in replacing people and eliminating jobs. I am hearing more and more from people who look at the job market that this fear is very real, not imagined, and could present a serious problem for our world in the future.

In a piece from the UK’s Telegraph from last April, Science Editor Sarah Knapton wrote:

Robots will have taken over most jobs within 30 years leaving humanity facing its ‘biggest challenge ever’ to find meaning in life when work is no longer necessary, according to experts. Professor Moshe Vardi, of Rice University, in the US, claims that many middle-class professionals will be outsourced to machines within the next few decades leaving workers with more leisure time than they have ever experienced. Speaking at the annual meeting of the American Association for the Advancement of Science annual meeting in Washington, Prof Moshe said the rise of robots could lead to unemployment rates greater than 50 per cent. “We are approaching a time when machines will be able to outperform humans at almost any task,” said Vardi, a professor in computational engineering.

While a life of leisure may be appealing to many, the fact is, work and jobs are important to our overall lifestyle and identity and, even more importantly, they provide our livelihood. Forecasters believe that, by 2050, there will be close to ten billion people on the earth. If Professor Vardi is right and robots could replace as many as 50% of the workers in the market, we have a disastrous problem ahead of us.

It is easy for my generation or even the one behind me to cast this off as a problem for the next generation to deal with. But I don’t think we can wait that long to head off this potential nightmare that could be very destructive to our world. Silicon Valley needs to see this issue as one of the tech world’s biggest moonshot problems, and opportunities, and start to factor in this serious threat to all of the products and services they are creating today.

Those working on AI and robotics need to see this threat as Gates, Musk and Hawking do and build safeguards and strict security into the products they create. Our education system needs to begin seriously looking at this threat and working hard to retool our education system to emphasize STEM and the kinds of skills that will be needed to work in a time when technology and automation could wipe out so many types of jobs our school kids are preparing for today.

While I see the good in AI and Robotics, I also see the bad potential it has as well and its impact on our society at all levels. Silicon Valley, the tech world, and our education leaders need to understand this problem and start now to work on dealing with it since the generations behind us will be negatively impacted beyond what we can even imagine today.

Why the MacBook’s Pro’s Touch Bar Matters

How many of you remember the role macros played in the early days of the PC? Macros are basically shortcuts to set up an often used spreadsheet or to add a set of database formats that would be employed for repetitive data input. These were very important during the days when Microsoft’s DOS ruled the PC world. Even today, programmers use macros all the time and power users still create macros for use in various types of apps where they are still supported. However, most users don’t even know these shortcuts exists or, if they do, consider them too difficult to find and use.

Then Apple introduced the Mac with its GUI. This, and the next generation of graphical user interfaces, made navigating through apps much easier. Also, these GUIs introduced an updated version of cut and paste that, in many, ways allowed a person to do similar things macros did when it came to interjecting what, in binary code, is just mathematical equations used over and over within an app of some type.

The first time I saw and played with the Touch Bar on the new MacBook Pros, the concept of the macros of the past popped into mind. Like many who read this column who are power users, we all know the value of creating macros and applying them to our apps to speed up a particular business process. What Apple has done through the Touch Bar is basically deliver this kind of functionality and gives the power of macros to the masses.

Another way to look at this is to look back on Apple’s influence on UIs in the past. With the Mac, they introduced the graphical UI and the mouse. This advanced the user interface of man-to-machine dramatically. With the iPhone and the iPad, they introduced touch, something that is now mainstream in UIs for smartphones and tablets and even PCs and laptops. But Apple’s philosophy on touch does not extend to laptops and iMacs for one key reason. Jobs always believed, right or wrong, that, when your hands were on the keyboard, the best position for input was via a keyboard and mouse. He felt the motion to take the hand from the keyboard and move it to the screen as part of navigation was unnatural. Although adding a keyboard to the iPad breaks with this view, this is more a function of the iPad’s design and many of us who use iPads with keyboards would love a mouse to use with it. An interesting side note to this comes with Microsoft’s Surface tablet. Most of my friends who use it with a keyboard also carry a mouse as they don’t like using their fingers as the touch input is not as precise as one can get with a mouse.

The Touch bar is an important evolution of Apple’s contribution to user interface design. It brings the functions of power user macros to the general user by demystifying the concept of shortcuts for repetitive tasks and adds easy to use and fast access to all types of functions within applications that will support it. This is why the Touch Bar matters. Once people start using it, this will be viewed as a logical next step in UIs for laptops and we will want this on other Apple laptops and desktops as well.

This will be especially true as the software community embraces this new feature and uses Apple’s APIs for the Touch Bar in their own applications. At the Apple event, they showed us the tip of the iceberg for its use on their own applications and ones from early partners like Adobe. But Microsoft plans to support the Touch Bar APIs in all of their Mac applications and, by early next year, we should see thousands of macOS apps supporting it. This gives Mac users a new way to speed up navigation and access within apps on a portable computer and enhance the laptop experience significantly.

As for the new MacBook Pro’s design, I believe it will be a big hit for Apple’s high-end customers and the entry product, that still has the older function keys, will be targeted as a replacement for the MacBook Air, especially in the enterprise. I have played with this model for about four days now and can see this as a great replacement for the Air.

I am concerned with the new MacBook Pros pricing but, to be fair, if this meets the needs of their pro customers, it will still sell well. However, if Apple’s new Touch Bar is the next evolution of Apple’s contribution to mobile user interface design, I suspect the Touch Bar will eventually be on all laptops Apple brings to market over time and, if history is our guide, the prices of these MacBook Pros will also go down in next generation models.

I realize there will be naysayers who will be skeptical about the role the Touch Bar plays in the future. But if there is one thing I have learned over the 35 years of covering Apple it is that, when they put a lot of thought and detail into user interfaces, it is best to take note. That is why I believe the Touch Bar not only matters but it and the special chip they use to power it will have more of an industry impact than most can see right now.

Could AR be Apple’s Next Big Thing?

In August, I wrote a piece suggesting Apple did not have any VR products that could hit the market any time soon.

Since then, Apple CEO Tim Cook has gone on record stating AR seems to hold more promise for the market than VR and, while not ruling out a VR play directly, it seems AR may be where Apple is focusing more of its energy these days.

As you know, AR and VR are one of the hot new areas the tech industry is focusing on. In fact, as I stated in a recent column, AR and VR will most likely become the next major user interface that will drive the next generation of computing at all levels.

But I think AR and VR, in what is called “mixed reality”, may be one of those transformational technologies that actually changes the computing experience altogether.

At the recent Wall Street Journal D conference, Microsoft’s CEO Satya Nadella made an interesting observation. He stated, “The ultimate computer is this mixed reality world, where your field of view becomes this infinite display”.

Indeed, the concept of having an infinite display to see and interact with your digital content is fascinating. We got a taste of this with Pokemon Go but take this to more extreme visuals. Walking down the street, one can see their outside world but relative images, content and data could be superimposed on these scenes and would deliver a richer view of your surroundings. Or, if you need directions as you walk, the map is right in front of you and shows you where to turn and guide you to your location in a more visual manner.

In listening to Tim Cook talk about AR, I get a sense he has a similar vision of an infinite display being important to any product they bring out in the AR category. However, I suspect his ways of delivering on this may be a bit different than the one Nadella and Microsoft envisions. Microsoft has already shown their hand via their AR-focused HoloLens platform, delivered through large and expensive goggles. The good news is the entire computing experience is built into the headset, unlike the VR headsets from Oculus and HTC’s VIVE that are tethered to a special PC or laptop with a dedicated graphics card to drive the VR experience.

But scuttlebutt in the AR and VR circles is Apple’s approach to delivering AR may be more through an iPhone and, perhaps at a touch of a special strip on the bottom of the screen, it could instantly overlay AR-based info and content in the context of what you see through your iPhone screen. When I first heard this idea tossed around from some VR researchers, it got me wondering if this made sense.

One of my big concerns about delivering AR through goggles or glasses goes back to my own experience with Google’s Glass that I tested when they first came out. Besides making me look like a geek and like I was threatening the privacy of anyone I was with, they just did not work well as a vehicle for delivering data and information through a small screen that was hard to view. These glasses or goggles make sense for use in dedicated applications like VR gaming or in vertical markets where these types of VR/AR glasses can be used for specific needs but not as everyday digital eyewear.

On the other hand, if I just hold up my iPhone and point it at a site and AR-based images and content are superimposed on the screen, this would be more culturally acceptable as well as being a very effective way to add AR to the smartphone user experience. For this to happen, Apple would have to do a great deal of work in software tied to AI and machine learning. It goes beyond what they do with Siri right now. At the moment, Siri is a voice-based AI. But, superimposed AR images and content would need to draw from an even larger data base of pictures, images, and information with contextual context coupled to AI and machine learning for this to work.

Recently, Apple hired some top talent in AR, VR, AI and machine learning and most thought this was specifically related to making Siri smarter. But, if Apple’s next big thing is AR delivered via an iPhone, these new hires make even more sense.

Now, this does not preclude them from doing some type of goggles to augment this AR iPhone experience, especially if their ultimate solution would be mixed reality applications where VR is also a part of their solution.

However, given Tim Cook’s rhetoric that is centered more around AR, maybe optimizing the iPhone for AR apps is their starting point and, as it evolves and the technology gets better, perhaps they expand what they do and can offer apps also include VR.

But if AR is their next big thing and it comes initially via a new iPhone, it would not surprise me if Apple becomes the one who brings AR to the masses while most competitors focus on the higher end of the AR and VR market.

Another Key Impact of AR and VR

For the early part of my career in computers, the only user interface I had to work with was via a keyboard. I started out working with mini-computers and the keyboard is what we used to program it and do data input. When the Apple II and the PC came out, they were controlled by a keyboard. But, in 1984, Apple created the Mac and introduced the graphical user interface with a mouse and a whole new way to interact with a computer was born.

For us old timers only familiar with PCs and keyboards, it took us a while to get the hang of using a mouse and dealing with a GUI but eventually it became second nature. Today, all of our computer and mobile devices use some form of a graphical user interface and either a mouse, touch, or a pen to navigate the computing experience.

But after 32 years of using GUI’s and a mouse or touch to interact with a PC, we are about to enter the next major advance in user interface thanks to AR and VR. While most people think of AR/VR or mixed reality as a means towards interacting with apps, the reality is AR and VR will become the next major technology to impact user interfaces and how we interact with computers over the next 10-15 years. That will be another important part of its impact. Using voice, gestures and VR and AR related inputs for navigation will drive a lot of new innovation in both hardware and software and create new types of apps that take full advantage of this new generation of a user interface.

However, this will not happen over night. A recent Fortune article took a look at the adoption cycle of just VR headsets:

For all the hype around the new Sony PlayStation VR, Microsoft HoloLens, or Nolan Bushnell’s new Modal VR gear, just 6% of Americans will own any of these devices this year.

According to Strategy Analytics research, roughly 11.4 million American adults will pony up for one of the aforementioned devices—or a Google Cardboard or HTC Vive, among other gizmos—by year’s end. In aggregate, the category will drive almost $556 million in sales within the U.S. during that time period.

While this is a good start and, in a way, serves to introduce AR and VR to the high end of the tech market and more importantly, introduce them to this new form of user interface, it will take some time to get this new UI adopted by the masses. As this chart shows, even by 2022, only 44% will be using some form of VR headset or a mixed reality solution by then.
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However, the reality is most people will not want to be using goggles as part of their overall interaction with computers. Instead, things like 3D monitors and VR and and AR-based interfaces will be where we see the most innovation on the PC, while AR may be the killer app with mobile devices.

In fact, I think Apple is taking aim specifically on making AR a key part of iOS, perhaps as early as next fall with the introduction of the iPhone 8. Indeed, Tim Cook has said multiple times he thinks AR, not VR, will have the most impact and broad acceptance within next generation mobile computing.

Although Facebook with Oculus, Sony with Playstation VR, Microsoft with Hololens and HTC’s Vive and even Google’s Daydream will blaze the early trails with AR and VR interfaces, I think Apple would like to be the one that brings at least AR to the masses. Apple brought the PC world into the mouse and touch age and it would not surprise me if they plan to make AR their next big contribution to the evolution of computing interfaces. If they got this right on the iPhone, whether it is next year or the following year, the sheer volume of iPhones sold on an annual basis could get AR accepted into the mass market quickly.

That is not to say Apple will be the only one trying to push the envelope in AR/VR as next generation user interfaces. App’s like Pokemon Go already introduced the concept of AR to the masses although it still uses a traditional touch UI for navigation. The real breakthrough would be to to add various AR or VR interfaces such as sensors that capture hand motions above the screen to play games and work with apps in the way of devices like Sony’s Playstation VR and Oculus’ Rift. Or to use AI-based voice commands and gestures in new ways to navigate these AR apps on a smartphone.

Although the mouse and keyboard and even touch has allowed us to be very productive when it comes to interacting with our various personal computers, it is time to take these user interfaces up a notch and I believe adding AR and VR user interfaces to our digital device experiences is the next evolution in interface design.

Could Apple Bring OLED to the Masses?

I have recently been testing the new Lenovo Yoga with its brilliant OLED screen. If you have not seen a laptop with an OLED display, try and do so as it is a game changer when it comes to delivering stunning images and overall visuals on a laptop. This experience has caused me to lust after having this type of screen on all of my laptops, actually all my screens, and more importantly, my smartphone.

Of course, the problem with OLEDs is that, besides its higher price, the yield rates are still low. Quantity has been a real challenge for the makers of OLED screens. Lenovo’s OLED-based Yoga costs over $3000 while most high-end laptops without this screen are well under $1800.

But, in an important new development last week, Sharp announced it will invest around $500 million in a new OLED display factory. This is important as Sharp is now owned by Foxconn, the manufacturer of Apple’s iPhones. Since this news was announced, I spoke to a contact in Taiwan who told me Apple is considering also investing a significant amount into this factory. It would pretty much guarantee they would always have a strong supply of OLED screens for iPhones and makes it harder for competitors to get these screens — at least from Sharp/Foxconn. LG is also maintaining their commitment to OLED and remains committed to bringing costs down and also increasing yields.

So how could this translate into something Apple could use in the short and long term? Since Sharp is already doing OLED screens in limited quantity, Apple could potentially use them in a limited run as early as next fall in what might be an anniversary edition of the iPhone. As you know, the iPhone was introduced in 2007 and the fall of 2017 would mark the 10th anniversary of the iPhone. Most analysts expect Apple to create an iPhone that has significant design changes and one thing could be an OLED screen in perhaps a high-end anniversary model.

But, if Sharp creates a larger factory that Apple also invests in, I would suspect this would translate into all iPhones having OLED screens by 2018.

While other smartphones have a type of OLED, like Samsung’s AMOLED, critics in the display world suggest the color customization is not natural and is modified to look more pleasing or enhanced. With Apple’s current focus with iPad and iPhone 7/Plus to provide a more natural wide color gamut it would be very interesting to see how they would adapt this strategy to OLED, perhaps universally across their products. It is possible we may even get an indication of their direction if the rumors are true about OLED Macs coming the near future.

If Apple did jump in and invest directly into an OLED display factory would give them the kind of volume they would need to make the next generation of iPhones distinctive as a mass market product and help make it a cornerstone display design for the next ten years of iPhones, and all Apple products.

An interesting twist on this is the potential impact this will have on OLED TVs. Many people believe OLED screens would be important for use in next-generation televisions. But with Sharp and others focusing on meeting the demand for OLEDs in smartphones, it may be some time before they or other display makers can get OLED screens for TVs to market in any serious quantities anytime soon.

Net net is we need a critical mass of high-resolution displays in order to keep moving the content ecosystem forward. This move to 4k and beyond is moving slower than HDTV for a range of reasons. The more high resolution, 4k and beyond, displays out there the faster we hope content starts to support it. An example of this is my frustration that I can’t watch 4k Netflix content on the OLED Lenovo Yoga. Netflix can enable this, but my guess is they don’t feel there is a critical mass of mobile-centric devices that support 4k. A critical mass of these types of technology will inevitably help move the content world forward as well we hope.

STEM: The Next Great Equalizer?

I grew up in the age of Sputnik and the race for the moon. Like most of the youth of my generation, we were challenged in school to “beat the Russians” to space and were driven by President Kennedy’s promise to have a man on the moon by the end of the decade. That speech was made on Sept 12, 1962.

As I reread that speech, I was struck by how much of it focused on the role technology played in history and President Kennedy’s vision of how it could impact our future. In that speech, given at Rice University, he said:

“To be sure, we are behind, and will be behind for some time in manned flight. But we do not intend to stay behind, and in this decade, we shall make up and move ahead.

The growth of our science and education will be enriched by new knowledge of our universe and environment, by new techniques of learning and mapping and observation, by new tools and computers for industry, medicine, the home as well as the school.”

The speech became the rallying cry for my generation and it produced tens of thousands of students who took this challenge seriously. This gave us the engineers, scientists, mathematicians and educators who not only delivered on the promise of putting a man on the moon, but also helped create the core technology to enable computing, the internet, advanced communications and modern healthcare that we have today.

In essence, this challenge to conquer space and make technology a key part of our world in the 60s and 70s became one of the great equalizers. It created the next generation of workers who studied math, science, technology and engineering, which helped drive economic growth and set the stage for the technological breakthroughs of the latter part of the last century.

But educators tell me that, by the mid-1980s, without a similar strong push by either the US government or schools to emphasize math, science, engineering and technology, we lost almost two decades of youth who chose to go into other fields of learning. During that period, kids studying these tech disciplines decreased.

It was not until the tech boom of the late 1990s we started seeing an increase of students getting degrees in math, science, and engineering. They are the ones who are now driving our current technology revolution in social media, AR/VR, advanced computing and communications and all of the technology that impacts the fabric of our lives today.

In a recent piece in Tech.pinions, I wrote about seven areas of explosive growth in tech that will drive our world and economy in the next 10-15 years.

In the article, I stated that, for us to achieve this type of growth, we are going to need millions of new workers skilled in science, technology, math, and engineering. At the moment, we just don’t have enough of these skilled tech workers to drive this explosive growth and make the vision of a connected world a reality. In fact, when I talk to the big companies like Boeing, Intel, Qualcomm, etc., they all fear that, as they grow their businesses and tech demands increase, they will not have enough tech educated staff to meet their engineering needs.

The good news is there is a very strong movement going on focused on STEM education that, like the space race of the past, has the potential to become the great equalizer of this next generation of workers. Demand for people who are skilled in science, technology, engineering, and math will only increase and these workers will be at the heart of the next major breakthroughs in technology for the first half of this century. According to Adeco, there will be 2.4 million STEM-based job vacancies in 2018 alone.

This push in STEM is partially led by the Maker Movement which the White House and most state leaders are getting behind, along with an increased push for STEM in all grade levels helped by major contributions by Chevron, who has created STEM labs in over a dozen schools, and other big companies like Boeing, Intel, ATT, and others. Even the San Francisco 49ers have pushed STEM through STEM Leadership Institute Program.

A good primer in the Maker Movement and its importance comes from a new book by Dale Dougherty, known as the father of the Maker Faire, and Tim O’Reilly, titled, “Free to Make: How the Maker Movement is Changing Our Schools, Our Jobs, and Our Minds”.

In it, Mr. Dougherty echoes some of the concerns I mention above and says, “‘Free to Make” asks us to imagine a world where making is an everyday occurrence in our schools, workplaces, and local communities, grounding us in the physical world and empowering us to solve the challenges we face.”

Across the nation, special STEM programs are emerging inside our school systems as well as through privately funded programs springing up in communities around America. Business and educational leaders and some major politicians in the US know technology will fuel our future and understand preparing the youth of today for the jobs of tomorrow is now emerging as a major priority.

Reading Project Titan’s Tea Leaves

Immediately after rumors reported Apple had laid off a group of people involved with project Titan, I received calls from media who took this to mean project Titan is dead and Apple is no longer doing some type of car. The death of Project Titan is absurd. If they were going to kill it, why would they bring back Bob Mansfield to manage the project, one of the superstars at Apple whose most recent job was to manage all of their hardware.

What I think happened is, when Mansfield got to look at Project Titan, he quickly determined what the real goal of the project was and let people go who were working in areas that were no longer relative. I suspect that early on Apple hired a lot of people from many disciplines as they were researching this subject and playing around with what they should do if they had a product related to automotive. Knowing Apple as I do, I would not be surprised if they entertained everything from doing their own car to new ways to integrate their technology into new or current vehicles with the goal of providing more Apple services to one of the most mobile devices we have.

My personal belief is Project Titan is not about creating an Apple Car. It just does not make sense to me, given the fact that just about every major car manufacturer is already working on their own versions of a smart or self-driving car. However, if you look at what I believe the biggest opportunity in automobiles really is, you would see it would be to make existing cars smart or self-driving on their own.

I believe this is the most plausible explanation of what Project Titan is all about. At its simplest level, it could involve beefing up Apple’s CarPlay in vehicles that support it now, as well as finding a way to add it to existing cars of all makes so any user could have Apple Play in their car and tie them to Apple services. But there is another possible moonshot idea I find most interesting and it is what I consider a holy grail of autonomous vehicles.

If you have seen one of Google’s autonomous vehicles, you would notice two things. The first is they have taken an existing car and given it intelligence, sensors, and many cameras so it can operate as an autonomous vehicle. The second thing you will notice, since it stands out in a big way, is it has on its roof a 360-degree camera that is large and ugly. Clearly not created to make the vehicle design sleek or attractive.

What if Apple could create a “kit” or special self-driving package that is relatively easy to deploy at a dealer or by a mechanic that could integrate those sensors and cameras into an existing car. It would include a dash-attached iPad to deliver the kind of intelligence and navigation needed to operate a self-driving vehicle, as well as Apple CarPlay. Instead of an ugly camera on top, Jony Ive and team could design a very sleek attachment for the roof in neutral colors that has cameras in it to handle more of the sophisticated visual needs for a self-driving vehicle.

Think of what a gold mine that would be. Even if it is expensive to add this feature to an existing car, it will be much, much cheaper than buying a new autonomous driving vehicle from major car companies. And it allows people to take their own cars and retrofit them for what appears to be the future of personal vehicle transportation.

Of course, the other benefit is Apple brings more people into their services ecosystem and allows them to grow their services business well beyond what they can with just iPhones, iPads, and Macs.

I realize doing this type of “kit” is not easy but, given the fact Google has already done this to an existing car, it is in the realm of possibility Apple could do it as well and do it much better.

BTW, regardless if Apple is the one to deliver something like this, I believe retrofitting existing cars to make them self-driving will become one of the biggest automobile businesses in the next 5-10 years.

So if Apple did something of this nature, what type of timeline could we expect from them to deliver a product like this? My belief is they would probably do it in two stages. The first stage would be a retrofit kit to add Apple CarPlay to any vehicle. It would need to include an iPad that is dash-attachable and a better way to integrate into a vehicle’s existing entertainment system. I would not be surprised if they could get something like this to market in late 2017 or early 2018.

As for an autonomous driving retrofit kit, there is probably still a huge amount of work before they could deliver something like this but a good guess, and it’s just a guess as to when they could get something to the market, would be 2020 or somewhere around that time.

This is pure speculation on my part but I have never believed Apple was going to do a car of their own. It would be smarter to buy Telsa than to go down that path. On the other hand, it is highly plausible Apple could deliver a CarPlay retrofit kit for existing cars and a self-driving retrofit kit for existing vehicles sometime in the relatively near future.

The Samsung Debacle and the Long Term Impact on its Reputation

I would sure hate to be the person at Samsung who made the decision to go with the battery supplier they are using in the 2.5 million Galaxy Note 7s they have shipped around the world. Samsung has now canned this supplier and will use the same battery supplier Apple uses.

As you know, there have been over 35 reports of Galaxy Note 7s catching on fire and, in one case, causing serious damage to a vehicle. It has gotten so bad the FAA is now requiring flight attendants, when announcing the safety rules on planes, to tell passengers that if they have a Galaxy Note 7 with them to not turn them on or charge them when on the plane. Samsung has recalled all Galaxy Note 7s and, while they plan to replace them, it will take up to two or three months to get new ones back to their customers. Their stock is tanking because of this. It gives Samsung’s mobile division a black eye that could have a long-term impact on the future of their smartphone business.

This could not have happened at a worse time for Samsung. It came before Apple’s own iPhone 7 launch and it will only help Apple if those on the fence who were leaning towards a Galaxy Note 7 can’t even buy one in the very near future. While the Galaxy Note 7 has had great reviews, the fact they catch fire makes the current versions on the market totally unusable.

At the device level, Samsung will overcome these difficulties although it will take some time. The new battery supplier, one who already has a solid track record as the battery supplier for Apple’s iPhones, should give future owners of the Galaxy Note 7 some assurances that, once they get their new model, it will be much safer than the previous one. But this is clearly a setback for Samsung’s mobile division and could have a long-term impact on people’s perception of Samsung’s quality control and proper component sourcing capabilities.

But this is not the first time Samsung has had a huge misstep and ended up with serious PR problems and internal management headaches.

In the early 1990s, Samsung desperately wanted to become a world player in PCs. While they created their own PCs, they only had success in South Korea. When they tried to get channel support in the US and Europe, critical markets for PC growth at the time, they were shut out.

So they took aim at a Southern California company called AST. Although AST was not a huge brand like IBM, Compaq, HP or Dell at the time, they were still a top 5 PC vendor in those days and, more importantly, had strong channel acceptance in the US and Europe.

I was working with Samsung at the time as a consultant and was one of seven people in the US that were put on a special council to review the proposed AST acquisition. When all of the facts were presented, I was one of two on the council who took a very strong stand against this deal.

I had already been working in the PC business for 10 years by then and had seen at least one wave of consolidation of PC vendors take place in the 1988-89 time frame. Although AST had survived that wave of consolidation, they ended up weaker and their channel position was not as secure as Samsung and many other people had thought it was. I concluded that, if Samsung was serious about this deal, it would take serious marketing dollars as well as huge investments in channel development. I also questioned their ability to bridge the culture gap — at that time, they had no experience in US retail.

But on the day we were to present the recommendations of the council, we got word Samsung had closed the deal for AST. Internally, it was being championed by a senior member of Samsung’s management and he got it pushed through without ever seeing any outside research on the possibility of the deal succeeding. But four months into the deal, Samsung concluded the deal was a bad one and fired the senior executive who supported the deal and, within 15 months, AST was out of the market. Even worse, it branded Samsung as a failure in broad world wide PCs, something they have never recovered from.

I am not saying this issue will be the end of Samsung’s smartphone business. Indeed, their momentum will carry them forward and, if they correct this mistake quickly, they can keep this business on course. But something that happened with the AST issue could possibly haunt them in the future with these battery issues. Once Samsung failed in their PCs bid, the trust factor for Samsung in that segment of the business kicked in and has become a negative part of their history.

Given the magnitude of this battery issue, I suspect, at the very least, Samsung has not only a major PR issue to deal with but a trust factor that could color customer’s view of Samsung’s smartphone well into the future. A worse outcome for them is, if consumers conclude Samsung’s smartphones are even at the slightest risk of failure, it will shape people’s view of them and, in many cases, shift these folks to look for alternatives to purchase. As you can see, this is more than a PR problem for them. At its root, it suggests Samsung’s management decisions when it comes to component sourcing is questionable and this weak link in the chain impacts their overall quality control and final products.

This debacle will have a major impact on Samsung both internally and with future customers. It will be very difficult for them to come out of this unscathed even if they fix this problem.

The  Evolution of Gorilla Glass and Why It Matters

A few years back, Apple made the ill-fated decision to invest in a sapphire plant in Arizona with the goal of using sapphire as the new cover glass for iPhones. As we all know, that deal imploded and their quest for a totally scratchproof glass cover was put on hold.

At Creative Strategies, we have been doing extensive research on the role of glass in the world of tech so, on a recent trip to Corning’s HQ, I got a deep dive on their Gorilla Glass and other technologies they have in the works that would both strengthen and deliver a better scratch resistant glass cover. While there, I heard about something called Project Phire. Although not much was known about it at the time (I was there in early spring and they shared no details with me), it appeared to be some type of new glass material that had similar properties to sapphire and was to be pretty much scratchproof. Apparently, Corning has been working on this project for a couple of years and only in late 2015 did they even mention it as a possible product during one of their financial analysts briefings. 

Recently, Corning finally announced a new glass product called Gorilla Glass SR+ which had used the code name Phire for the last two years. It is specifically designed for wearable devices. Corning says it is “a new glass composite that significantly reduces visible scratches while delivering the toughness, optical clarity and touch sensitivity that make Gorilla Glass famous.”

I spoke with Scott Forester, director, innovation products, Corning Gorilla Glass, and he told me “Corning Gorilla Glass SR+ delivers a superior combination of properties that is not available in any other material today – it is in a class of its own.” He also said in lab tests Corning Gorilla Glass SR+ demonstrated superior scratch resistance approaching that of alternative luxury cover materials, while delivering up to 70 percent better damage resistance against impacts and 25 percent better surface reflection than those alternative materials. Improvements in optical performance enable longer battery life and improved outdoor readability.

Although Corning says it is for wearables, it could also be of interest to the major luxury watch makers as it has the kind of properties they look for in a watch cover and is lighter and has improved outdoor readability features too. But it should really be a boon for the makers of smartwatches and sports and activity wearable devices as these types of applications demand durability and true scratchproof properties as they take quite a beating in an active lifestyle. 

As I look at what Corning has done with Gorilla Glass SR+, it seems to me they are being extremely aggressive in evolving their core Gorilla Glass technology and GG SR + is an important example of their technology prowess and continuing capabilities. Over the years, I have met with dozens of suppliers of all types of components and, in most cases if they evolve a product, it is mostly incremental. This is especially true with a lot of component and materials suppliers I deal with in Asia. 

The breakthroughs Corning has had with GG SR+ is apparently scalable and, over time, could find its way into smartphones as well. This of course is the holy grail for smartphone glass covers. Corning’s current version of Gorilla Glass 5 is already scratch resistant but still not in the same class of sapphire covers even though they are expensive and hard to make in mass quantities. But with these new engineering developments by Corning, the company is clearly on track to potentially deliver a glass cover that will be as close to sapphire as possible and could eventually be made in large numbers to meet the needs of mid to high-end smartphones.

Although Corning is most famous for its Gorilla Glass installed on millions of smartphones each year, they are constantly evolving their glass technology to meet the ever-growing demands of the consumer. These new glass technologies are impacting smart cars, smart homes and a plethora of applications where glass is key to functionality. The role glass will play in our tech future will only grow and will demand glass materials that can meet the demands of millions of tech products and gadgets in the future. With Gorilla Glass SR+, Corning has taken a major step in delivering the kinds of glass materials we will need in wearables, smartphones and other gadgets of the future and are making it possible for tech companies to continue to innovate.

Will the Next iPhone’s Jumpstart a New Super Cycle of iPhone Sales?

Over the last two quarters, Apple suffered the first downturn in iPhone sales and caused quite a stir in the financial community. Some financials analysts said iPhone sales had peaked. Others predicted sales would be flat for the next four quarters. But another theory emerged from some analysts — Apple iPhone sales were only at a lull and there is a possibility we will see the next “super cycle” of iPhone sales starting in 2017.

I suspect, with the introduction of new iPhones this week, Apple could be jumpstarting this super cycle of iPhone sales and upgrades due to potential key product features and the introduction of their “iPhone a Year” program that finally kicks off this fall.

There is one feature the rumor mills have been talking about for some time — the possibility Apple will add dual cameras to this year’s iPhones. If they do, I believe this will be a huge draw not only for early adopters but even for mainstream users who want their smartphone to have the best possible camera.

One of the things Apple did with the first iPhone with a camera was impact the point and shoot camera market. As people with an iPhone found out, the best camera is the one they have with them at all times. That turned out to be the one on their iPhone or smartphone. Since Apple introduced an iPhone with a camera, every year, iPhone users hoped for and expected the camera on their iPhones would get better.

Thankfully, Apple continued to evolve the quality and capability of the iPhone cameras and the current 12 megapixel, one lens, rear camera on the iPhone 6s and iPhone 6s Plus are some of best in any smartphone today.

However, should Apple add a dual lens camera and its quality and capabilities are closer to a DSLR instead of point-and-shoot cameras, the interest in these new iPhones could be significant and drive many to upgrade their iPhones in the next year. Dual lens cameras that infringe on the DSLR market could be a game changer for Apple and DSLR vendors and force all premium smartphones in this direction.

The second feature that could draw interest in upgraders is the rumored removal of the  100+ year old 3.5 mm audio jack. If Apple does remove it, they are saying it is time to start moving the smartphone to a true wireless metaphor and I would not be surprised if this is their first step to eventually adding wireless charging to iPhones in the near future.

Remember, Apple has a history of killing off old technology to drive the industry forward. They did this when they introduced the 3.5 inch floppy that eventually killed off the 5.3 inch floppy drive. They added CD-ROM and CD Read Write drives to the Mac and forced the entire PC industry to follow suit. They created the All-in-One category with the candy-colored Macs in 1998 and now this is the main form of desktop computers from them and the PC makers.

The third thing is, by killing off the subscription model by the carriers, we are moving to what is more like a monthly leasing model for new iPhones. So a new iPhone from any of the carriers will start around $30 or so for the lowest end iPhone and then be priced a bit higher for models with more memory in them. This program, which is touted as “a new iPhone every year”, will be very attractive to a lot of iPhone users. This too could help jumpstart this next super cycle.

The super cycle theory believes the iPhones introduced in the fall of 2017 will accelerate the sales of the next generation of iPhones. The belief is Apple would introduce a new design on the 10th anniversary of the iPhone and that model would drive huge upgrades across the board for the following two years. I have no clue what Apple is going to introduce in 2017 but, if that model has a significant design change, it certainly could drive exceptionally large iPhone upgrades next fall.

I personally believe a new iPhone super sales cycle is in the cards and it is possible the new iPhones Apple introduces this week may jumpstart a very strong upgrade cycle that could last for a full three years.

Why the Ruling against Apple could have Negative Impact on EU’s Future

I was involved with the Irish Development Agency (IDA) during the early days of Apple deciding to go to Ireland. At the time, the Irish economy was a disaster and they were losing their college graduates to other countries because there was no work for them at home. This particularly impacted two universities that were producing some top engineers and IT pros.

The tax incentive program IDA developed at the time was groundbreaking when it came to luring tech companies to Ireland. In those days, they and other European countries had employed a tax incentive program for other industries, mostly in Europe, but none were tech-related.

Apple took advantage of that program and came in and created many jobs. As a result, both Dell and Lotus followed Apple to Ireland. Some years after Apple set up operations in Ireland, I went to visit the Apple Cork facility with IDA officials. They were proud of their tax incentives that helped bring these key US tech companies to their country. They acknowledged this tax program, which got unanimous support from the Irish government, helped provide jobs for university graduates and others and stabilized their economy at a critical time in their history.

In fact, in the early 1990s, I introduced other US tech companies to IDA who then took advantage of this program and their overall tech community grew. IDA is still very active in trying to bring companies from all over the world to Ireland but this EU ruling would hit them hard if it goes through.

Interestingly, the program IDA developed was so popular, many European countries copied it. They have been successful in France, the UK, Germany and with other EU partners as well.

This ruling from the EU, which basically demands Ireland collect retroactive taxes from Apple, is both absurd and dangerous and would have a major impact on the EU’s future.

In Tim Cook’s letter to the Apple Community in Europe, he lays out the real problem with this ruling:

“The Commission’s move is unprecedented and it has serious, wide-reaching implications. It is effectively proposing to replace Irish tax laws with a view of what the Commission thinks the law should have been. This would strike a devastating blow to the sovereignty of EU member states over their own tax matters, and to the principle of certainty of law in Europe. Ireland has said they plan to appeal the Commission’s ruling and Apple will do the same. We are confident that the Commission’s order will be reversed.

At its root, the Commission’s case is not about how much Apple pays in taxes. It is about which government collects the money.

Taxes for multinational companies are complex, yet a fundamental principle is recognized around the world: A company’s profits should be taxed in the country where the value is created. Apple, Ireland, and the United States all agree on this principle.

In Apple’s case, nearly all of our research and development takes place in California, so the vast majority of our profits are taxed in the United States. European companies doing business in the U.S. are taxed according to the same principle. But the Commission is now calling to retroactively change those rules.

Beyond the obvious targeting of Apple, the most profound and harmful effect of this ruling will be on investment and job creation in Europe. Using the Commission’s theory, every company in Ireland and across Europe is suddenly at risk of being subjected to taxes under laws that never existed.”

Part of my educational background was studying the potential of a European Union back in the early 1970s. As part of this study, I spent time in Geneva, Paris and other European capitals looking at the potential impact of a proposed European Union. Back then, the issues were so complex the movement to create an EU was killed and did not get revived for another 25 years. But one of the major things that came up, even back then, was how the individual countries would handle their taxes at a country level and how a federal tax could be implemented.

When the new EU was finally created, the EU governing body made concessions on this and each country could determine its own tax structure. This ruling goes against their own agreements with their EU partners. Given that Germany, the UK and France have similar tax incentive agreements, I suspect they will also be against this ruling and will weigh in and support Ireland and Apple at some point.

The Irish government and Apple are right to appeal this ruling. If it stands, it could impact the EU’s ability to lure new companies and impact jobs growth as well. This ruling is bad for Apple, Ireland, and all EU partners who want their economies to grow and not be negatively impacted by an over-reaching EU commission.

Keep in mind, this tax incentive program was created well before Ireland became part of the EU. It literally saved their economy. They have no interest in turning back the clock, given what this program did for them then and will do well into the future.

For another important perspective on this subject, check out John Swartz’ piece in US Today that points out this ruling could effect other tech players, too. Also see how US officials view this move by the EU to require Apple to retroactively pay back taxes to Ireland.

Apple’s Little Known Secret to Success

One of the things that most consumers do not know about Apple is their supply chain and manufacturing is one of the best in the world. Tim Cook, when he was in charge of the chain, created one of the most efficient supply and manufacturing systems in the market. Cook managed this side of Apple’s business for over 10 years before he was elevated to the role of CEO. Even today he has an eagle eye on this part of their business and understands the supply chain better than any other CEO in the tech world today.

But what really makes Cook and Apple stand out is that, when they design hardware, they only marginally look at what type of equipment they will use to make this product. Creating a product that is great, easy to use, and extremely well designed is the first priority.

Once that is in place, they get serious about how they can manufacture the product in mass quantities and in the most cost-effective way. However, Apple stands above most in this area because, if they can’t find the right equipment to make a product, they actually invent and/or create the equipment, either with the help of a partner or they do it themselves.

This extension of their technical prowess is critical to Apple’s success. In 2013, Apple worked with a key supplier to customize robots to manufacture new iPhones and iPads and spent about $10.5 billion to create these special tools.

Over the years, I have talked with various ODM and manufacturing equipment makers and many have told me Apple’s real secret to success is how deep they go into the overall manufacturing process.

Very few companies go to that level of detail when it comes to their supply chain. Besides Intel, Apple is one of the only other major tech companies I know of that will actually invent the manufacturing equipment needed to bring a new product to market. Most others accept the limitations of the equipment and instead design the product around the things these machines can do with as little customization as possible.

Horace Deidu of Asymco has created a great chart that looks at Apple’s equipment spending from 2011-2016.
Screen Shot 2016-08-28 at 10.44.10 PM

As you can see from this chart, Apple constantly pours investment dollars into their machine and equipment spending and sees this area as an important differentiator that helps make them one of the most profitable companies in the world.

But this type of thinking also underscores Apple’s overall attention to detail when it comes to creating a product critical to their ecosystem. Apple’s designers are at the heart of their products but I see their counterparts who manage the supply chain and the manufacturing of their products as equal stars in Apple’s success. No matter what tiny design adjustment Jony Ive and his team ask the supply chain and manufacturing teams to give them, they somehow are able to accommodate the design teams.

In many other companies, it is the other way around. A design team will come up with a product idea and, most of the time, they are forced to create that product around what existing materials and equipment are available. These types of limitations impact innovation. That is one of the reasons we have so many me-too products on the market today.

We all know Apple marches to the beat of their own drums. This is just another example of Apple’s formula for success.