BetterPic, a Ghent, Belgium-based AI startup, has raised $2.5 million in a seed funding round. The round was led by MOC Capital and Shilling VC. Tech and fashion leaders also participated in the round.
BetterPic will use the funding to scale its B2B offerings. It will also expand its BetterStudio and BetterModels platforms. The company aims to strengthen its position in the AI-powered photography and fashion ecosystem.
Founded by Ricardo Ghekiere and Miguel Rasero, BetterPic provides solutions for fashion and professional photography. Its products include BetterPic for AI headshots and BetterStudio for AI fashion shoots. The company serves a global customer base with a focus on quality, speed, and scale.
“Achieving multi-million dollar revenue without external capital is extremely rare,” said the Founder and CEO of BetterPic. “It’s a testament to our focus on product-market fit, sustainable growth, and customer obsession.
BetterPic secures funding for expansion
We built BetterPic to be profitable from day one. Now with this investment, we can double down—scaling our new B2B recurring offerings—all while maintaining the strong margins and customer success we’ve demonstrated so far.”
BetterPic is building a vertically integrated ecosystem that connects its two offerings. The company has seen double-digit growth month-over-month over the past year.
This makes it one of the fastest-growing companies in Europe’s AI space. “There’s a real changing of the guard happening in AI, and it’s Europe’s time,” said a representative from MOC Capital. “The team has a Silicon Valley-level product with European DNA—meaning they’ve achieved incredible traction with minimal capital.
They’re tackling a big market with pragmatic innovation. While US giants build foundational AI models like ChatGPT or Gemini, companies like BetterPic are working towards solving complicated edge cases with tailor-made AI solutions.”
A typical professional fashion shoot can range from $10,000 to $50,000. With BetterStudio, brands can reduce production time and costs significantly.
The platform uniquely integrates real models with AI technology. This allows BetterPic to offer their clients Verified AI twins, created under the BetterModels label. BetterPic’s latest funding marks a significant milestone as it continues to innovate and expand its offerings in the AI imaging space.
