We have known for a while Disney planned on launching a new digital subscription plan around Disney’s strongest brands. Already have a digital subscription offering for ESPN (ESPN), and owning a majority stake in Hulu, Disney+ will round out Disney’s subscription offering and give them an extremely strong position as the way we pay for entertainment content changes. Before looking at what strategic advantages Disney has in this race, and the impact on the competitive market, it’s important to know that cord cutting (in the US) is accelerating at rates faster than previously assumed.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin