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Big Picture Lessons from Pokemon Go

It is hard to think of another app that has reached such high levels of awareness only one week after its release. Pokemon Go is all the rage and, literally, all you need to do...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / July 14th, 2016
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Email Marketing Needs to Become More Intelligent

Right out of college, I got a job managing the direct marketing program for a very large sports company. My education background was in marketing but this was the first time I had to handle...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Tim Bajarin / July 13th, 2016
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When a Hardware Product is Done

We all know how software is really never done. There are always new updates to refine, fix and add another feature. But what about hardware? Are there some products you can say are mature and … Continue reading

Phil Baker / July 13th, 2016
Overall news consumption by medium

Changing Media Consumption Habits

Last week, I jokingly said this tweet could be the basis of a whole blog post: I’ve just paid £2 for newspaper that has a double page spread consisting largely of tweets by BuzzFeed employees....

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Jan Dawson / July 12th, 2016
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Toward a Smarter Software Future

The more I think about the recent breakthroughs in machine learning and deep learning algorithms, the more I think we are finally heading toward a smarter software future. For years I had been writing about … Continue reading

Ben Bajarin / July 11th, 2016
Cloud storage

Unpacked: The Harsh Cloud Reality

We have been doing a significant amount of research on the consumer cloud as of late and a harsh reality has become clear. Consumers need the cloud — pure and simple. There are known pain...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / July 11th, 2016
unpacked

Unpacked for Friday, July 8th, 2016

Light’s L16 is an Intriguing Camera Concept that Addresses a Shrinking Market – by Carolina Milanesi This week, Silicon Valley-based startup Light made news as it raised $30m from Alphabet’s venture capital arm. Light claims...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / July 8th, 2016
0
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3.5 GHz Spectrum: An Opportunity for the U.S. to Lead in Wireless Innovation

On April 28, 2016, the FCC released its Second Report and Order to create the Citizens Broadband Radio Service (CBRS) in the 3550-3700 MHZ (3.5 GHz) band, making available 150 MHz of spectrum for mobile … Continue reading

Mark Lowenstein / July 8th, 2016
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The Challenge of Selling Experiences

There’s a famous story about the Pepsi Challenge campaign back in the 1980s and Coca-Cola’s related (and misguided) decision to launch New Coke in 1985. The story – as told by Malcolm Gladwell in his … Continue reading

Jan Dawson / July 7th, 2016
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Why I’m Worried about the iPhone 8

If you read the various articles and message boards that discuss Apple’s upcoming iPhone 7, you already know it is being portrayed as a minor upgrade of the current 6S+ series. Apparently, suppliers and prognosticators...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Tim Bajarin / July 6th, 2016
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The iPad Pro might be Apple’s “Back to School” Dark Horse

The “Back to School” season in the US always offers a good boost to Apple’s sales. Traditionally, Apple launches its Back to School promotions in June or early July and, while 2015 was a bit … Continue reading

Carolina Milanesi / July 6th, 2016
Prime plans

What People Use Amazon Prime For

A while back, I shared some results from a survey on Amazon Prime usage, in the context of making a broader point about how subscription services can be exclusionary to those with lower or unpredictable...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Jan Dawson / July 5th, 2016
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The Future of Company Devices may be as a Service

Procurement and deployment of the PC and other devices is about to be dragged, kicking and screaming, into the 21st century as a growing number of companies explore the potential benefits of PC-as-a-Service (PCaaS) and … Continue reading

Tom Mainelli / July 1st, 2016
unpacked

Unpacked for Friday, June 30th, 2016

Amazon Trying a New Approach to Mobile that makes Sense – by Carolina Milanesi This week, Amazon started offering Prime members a $50 discount on two smartphones models, the Moto G and the Blu R1...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / July 1st, 2016
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How Apple can Grow in India

India has gone from never being mentioned on Apple earnings calls to being a frequent topic of discussion both in Tim Cook’s prepared remarks and in the analyst Q&A that follows — there were ten … Continue reading

Jan Dawson / June 30th, 2016
SamsungGearVRGoggles

Are We about to Enter a New “Golden Era” in Technology?

At the recent Code Conference, Jeff Bezos made a rather provocative statement when he said that when we talk about technology we are on “the edge of a golden era”. When it comes to Artificial … Continue reading

Tim Bajarin / June 29th, 2016
apple-earnings-nearly-double-RB38F3E-x-large

Why Apple has not Entered the VR Scene Yet

Over the last few weeks, I have fielded a few media calls asking why Apple has not entered the VR space. Anyone who really knows Apple knows the answer to this question. Apple almost never...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Tim Bajarin / June 29th, 2016
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Mobile OS share Q1 2016

Huawei’s Misguided Foray into Operating Systems

Huawei has been hugely successful as a smartphone vendor over the last five years, moving from seventh place to third in the global vendor rankings and pulling away from the other vendors in the process....

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Jan Dawson / June 28th, 2016
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Apple has A Reputation for Discarding Legacy Features before the Competition

Apple has a reputation for discarding legacy features on their products well before their competition and sometimes before their time. Each time it does so, it creates a firestorm of reaction. You might think Apple … Continue reading

Phil Baker / June 27th, 2016
unpacked

Unpacked for Friday, June 23rd, 2016

Instagram’s New User Numbers Demonstrate Continued Strong Growth, Engagement – by Jan Dawson Instagram released new user numbers this week including 500 million monthly active users and 300 million daily active users. Symbolically, the fact...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Ben Bajarin / June 24th, 2016
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Network Neutrality: Wireless should Be Looked at Through a Different Lens

With the U.S. Federal Appeals Court ruling last week, it looks like Network Neutrality is here to stay, at least for now. Much ink has been spilled on both sides of this debate but I’d … Continue reading

Mark Lowenstein / June 24th, 2016
App for that

The Threat of a Hollowed-Out Apple

Just over three years ago when I was an analyst at Ovum, I gave a presentation at the CTIA mobile industry conference about a possible threat to Apple’s business. The deck from that presentation is … Continue reading

Jan Dawson / June 23rd, 2016
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Nobody puts Siri in a Corner: Why We might not See an Echo-like Device from Apple

The pressure is on for Apple to catch up with Amazon and Google and deliver a dedicated home device for Siri. Or at least, this is what the current narrative would like you to think … Continue reading

Carolina Milanesi / June 22nd, 2016
IOT Scale

IoT Faces Challenges with Scale

One of the core tenets of any business or technological initiative is, in order to achieve mainstream success and widespread adoption, the primary concept must be able to scale. Sure, it is a great proof-of-concept … Continue reading

Bob O'Donnell / June 21st, 2016
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Apple, Facebook, and Corporate Political Speech

This week saw two instances of what you might call “corporate speech” in the political realm. It highlighted very different approaches taken to the issue by two Silicon Valley companies: Apple and Facebook. Apple let...

Our Insider subscription service is designed for readers who crave the latest analysis, research, and insights on all the hot topics and latest trends in the technology industry. This service is a fresh take on industry analysis. Our team is composed of highly respected and credible industry analysts. Our authors speak regularly at industry trade shows and are their insights are highly sought after and utilized by many journalists, pundits, and executives of the top technology companies in the industry today. If original analysis, research, data, and perspective on the technology industry then consider subscribing. [cointent_extras] To continue reading purchase this article: [/cointent_extras] [cointent_lockedcontent view_type="condensed"] [/cointent_lockedcontent][cointent_extras]Or subscribe and become an Insider:[/cointent_extras] As an Insider you'll get exclusive access to all premium columns and features, quarterly industry reports and more.

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Jan Dawson / June 21st, 2016
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