Cracker Barrel has suspended its restaurant remodeling plans after facing backlash over a recent logo change. The company had only remodeled four of its 660 stores with a more modern design before the controversy began. The issue started when Cracker Barrel unveiled a new logo in late August.
The new logo removed the “Uncle Herschel” character and the “Old Country Store” wording for a sleeker look. This rebranding received a lot of criticism on social media. Even President [Name] posted on Truth Social that it was “a mistake.”
Customer feedback was important in Cracker Barrel’s decision to go back to its old branding and stop the remodeling process.
“We heard clearly that the modern remodel design does not reflect what you love about Cracker Barrel,” the company said in a statement.
Logo change leads to customer backlash
This situation is part of a larger trend of companies facing customer backlash over changes.
These changes can range from name adjustments to logo redesigns. A week after introducing its new logo, Cracker Barrel announced it was returning to the old version. This resulted in an 8% increase in its share price in one day.
The restaurant chain’s rebranding effort started in 2024. It was part of a strategy to “evolve the store and guest experience.” At first, Cracker Barrel planned to remodel 25 to 30 stores in fiscal 2025. Even though the remodeling plans have stopped, the company said it will still maintain its restaurants.
“Of course, we will continue to invest in our restaurants to make sure that they are in good shape and meet your expectations,” Cracker Barrel stated on Tuesday.
