Demographic Changes in TV Consumption

The shift in how consumers consume entertainment content has been top of mind for us from a research perspective for some years. The fundamental questions and behavioral shifts we have been watching are how consumers are shifting time from live TV experiences to more on-demand ones and what technology/devices are they consuming the different types of content with.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio