Disruption Theory in the Consumer Experience Era

I mentioned earlier in the year that I was helping researchers at the Clay Christensen Institute as they work to make some revisions to disruption theory for an upcoming book Clay is writing. In the conversations since it has become clear that disruption theory will face more and more challenges in the consumer era. There are key areas where the theory and overall framework are applicable, and there are other areas where they are not.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio