There has been a lot of news about mobile operating systems lately. In the news of late has been the launch of the Firefox Mobile OS, LG’s purchase of webOS and Samsung’s renewed focus on Tizen. Given the fact that we already have two mobile operating systems, iOS and Android, which dominate the market, and a third with Microsoft making a go at it. This news causes me to beg the question of whether we really need a new mobile OS and if so, how would it fare against these two operating systems that reside on the majority of all smartphones and tablets today?
It is pretty clear that Apple’s iOS will be their only mobile OS. RIM has their Blackberry OS, but other smartphone and tablet vendors have the option of Android, Windows 8 or Windows 8 Phone. Another option is to create their own version of Android (known as a fork) as Amazon has done with their Kindle Fire HD tablets. Now OEMS have the option of the Firefox Mobile OS, Tizen and mobile Linux as well.
Given the strong market adoption of Android and iOS with the rich ecosystem of software, apps, and services tied to both, even Microsoft and Blackberry will have a tough time gaining any ground on them. On the surface, these new mobile operating systems have a bigger problem. In their case, there is not a solid ecosystem of software and services directly tied to their new OS offerings.
Leverage
However, at the competitive level, I believe that these new mobile OS options may play an important strategic role, especially against Google, whose market position is exploding. Google receives the main monetary benefits of Android running on vendor’s devices and they give their partners a paltry portion of any ad revenue that comes through their partnerships. It is true that some of the smaller handset makers may continue to back Android no matter what. However, if a vendor has a lot of clout, the option of a new mobile OS could give them some interesting leverage against Google to try and gain more favorable terms. If they took this tact, one of these new mobile operating systems could become a strategic weapon for them.
The one company where this could become a real issue is Samsung. Today, Samsung gets only 10% of any ad revenue that Google gets from their devices. Samsung is by far Android’s biggest customer and in fact, many now think of Samsung when they hear the word Android. It is pretty clear that Samsung is now in a place to have a lot of clout with Google and if they are smart, they try and leverage this in their favor. Of course, Google would have a hard time giving more of the ad revenue to any partner and even with Samsung’s strong position, and reach, they could balk at any push to give them more advertising revenue lest it set a precedent for other Android vendors who would want similar terms.
Samsung’s decision to fold their mobile OS, Bada, into Tizen could be a first volley in a strategic dance with Google. I have heard from a few other handset vendors that while they make Google and Android more successful, their return on the investment of Android is minimal to them. Although Android is technically free, they pay through the nose in terms of ad revenue they have to give Google as part of the licensing deal. At the same time, word on the street has been that Google is getting very concerned about Samsung’s great market penetration with their smartphones and tablets. Google fears that Samsung could come back to them and ask for a larger share of the advertising revenues.
Interestingly, should Samsung decide that working with Google on their terms is just too onerous, it is not too far fetched that they could do their own version of Android like Amazon does and keep all of the advertising revenue for themselves. Given Samsung’s new push with Tizen, they could threaten to drop Android and over time migrate all of their customers to Tizen. They could conceivably even develop some form of virtual emulator that would allow Android apps to work on Tizen. I just can’t see Samsung becoming this great powerhouse in mobile and not at some point take control of their entire ecosystem. This would include owning and controlling the mobile OS. Without doing that, they just continue to feed the Google bank and leave a lot of money on the table that should go into their pockets.
While there may be some emerging markets that could use the Firefox Mobile OS, or mobile Linux, I find it hard to believe that any of these mobile operating systems will gain any serious traction in mainstream markets in developed countries. On the other hand, these new mobile operating systems do provide all vendors an interesting option should any of them continue to be concerned that Google is getting to powerful.
I’m betting BlackBerry will take a #3 position (after Apple and Google).
“keep all of the advertising revenue for themselves”
Rolling their own OS won’t give them the advertising revenue, that comes from services. The OS is the easy part rolling out an equivalent package of services is harder.
Application ad revenue (admob-Google owned ad network).
Search ad revenue(Google Search).
Maps ad revenue.(Google Maps).
etc…
Until Samsung shows it has services to replace Google Services, Google has little to worry about.
Tim,
Thought provoking about Samsung becoming master of its own OS. Brand loyalty to Samsung would have to extraordinarily high for this to succeed, no? I, myself, don’t feel any loyalty to Samsung. I group them with several other good but not truly great manufacturers including Asus, LG, Acer, HTC, and, IMHO, below Sony, Sharp, Toshiba, Panasonic, and Hitachi. If I was a fan of Android and Samsung dumps Android I don’t believe I would go with Samsung but find another manufacturer so I would not lose the Android eco-system.
One more thing. You wrote, “If they took this tact, one of these new mobile operating systems could become a strategic weapon for them.”
I believe “tack” rather than “tact” applies as it is a sailing term referring, loosely, to use of the sails to adjust to conditions to maintain a certain direction. For instance, fighting the wind or current a sailboat may go northeast then northwest when the goal is go north.
All the best.
Clayton Christensen of the “Innovator’s Dilemma” describes how products that started out from the low-end eventually disrupted the market and turned it upside-down, all while the incumbents were still oblivious to the threat. I sense that Firefox OS might actually be this kind of disruptive innovation. Andy Rubin himself has dismissed the threat, and tech-pundits like yourself have too in this article. Being dismissed by the mainstream is actually a positive for the disrupter.
On the other hand, the Firefox OS team stress the ability to run on devices with 1GHz single-core processors, small screens and hence much reduced power consumption. An executive from KDDI (a Firefox OS partner and the 2nd largest Japanese carrier) has mentioned how Firefox OS more strictly manages data consumption and hence may be sold without a fixed-data plan which will be substantially cheaper for the customer.
I can easily see how such a product, if realized, could gain traction from those people who prefer feature phones to smartphones because of battery life, or who cannot afford Androids because of the data-plan.
CandyMail.org – это сервис анонимной электронной почты, который предоставляет пользователю возможность отправлять и получать сообщения без раскрытия личности.
crumbs delta 8 gummies
I’m still learning from you, as I’m improving myself. I absolutely love reading everything that is written on your blog.Keep the information coming. I loved it!
Thanks for the information provided! we will use this information into our GPT/Chat-GPT dataset
Thank you for sharing your info. I truly appreciate yourefforts and I am waiting for your next write ups thank you once again.
ChatGPT’s responses are often concise and informative.
Aw, thіs was an incredibly good post. Taking a few minutes and actual effort to make a very good article?bbut wһat can I say? I put things off a ⅼot and never manage to get narly anything done.
I could not resist commenting. Well written.
Hi there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no back up. Do you have any solutions to prevent hackers?|
Hi are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any coding knowledge to make your own blog? Any help would be greatly appreciated!
Thank you for sharing excellent informations. Your site is so cool. I am impressed by the details that you¡¦ve on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the information I already searched all over the place and simply could not come across. What a great website.
I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 sure. Any tips or advice would be greatly appreciated. Kudos
It’s a shame you don’t have a donate button! I’d definitely donateto this superb blog! I guess for now i’ll settle for bookmarking and adding yourRSS feed to my Google account. I look forward to new updates and will share this site with my Facebook group.Talk soon!
I have been surfing online greater than three hours as of late, yet I by no means found any attention-grabbing article like yours. It’s lovely worth sufficient for me. In my view, if all website owners and bloggers made excellent content as you did, the net shall be a lot more useful than ever before.
I have wanted to write about something like this on my web page and you gave me a good idea.Many thanks.
I like what you guys are usually up too. This type of clever work and reporting! Keep up the very good works guys I’ve added you guys to my own blogroll.
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. thank you Это сообщение отправлено с сайта https://ru.gototop.ee/
User-Friendly Interface: One of the standout features of CandyMail.org is its user-friendly interface. The platform is designed to be intuitive and easy to navigate, ensuring that users can seamlessly send and receive emails without any technical expertise. Whether you are a tech-savvy individual or a beginner, CandyMail.org caters to users of all levels of proficiency.
This explanations discombobulates me …
F*ckin? remarkable things here. I?m very glad to see your article. Thanks a lot and i am looking forward to contact you. Will you kindly drop me a e-mail?
Virtually all of whatever you say happens to be supprisingly legitimate and that makes me ponder the reason why I had not looked at this with this light before. Your article really did switch the light on for me personally as far as this specific issue goes. Nevertheless there is one issue I am not too cozy with so while I try to reconcile that with the central theme of your point, allow me observe what all the rest of the subscribers have to say.Well done.
I appreciate you sharing this blog.Really looking forward to read more. Really Great.
I’m experiencing some small security issues with my latest blog, and I’d like to find something safer. Do you have any suggestions?
cialis cost http://tadalafilise.cyou/# cheap cialis pills for sale
tadalafil online with out prescription http://tadalafilise.cyou/# tadalafil order online no prescription
cialis 20 mg side effects how fast does cialis work cialis max dose
WHY? 🙂
cialis as generic when does the cialis patent expire tadalafil 5mg
tipos de cialis cialis coupons cialis trial samples
brillx скачать
бриллкс
Но если вы ищете большее, чем просто весело провести время, Brillx Казино дает вам возможность играть на деньги. Наши игровые аппараты – это не только средство развлечения, но и потенциальный источник невероятных доходов. Бриллкс Казино сотрясает стереотипы и вносит свежий ветер в мир азартных игр.Погрузитесь в мир увлекательных игр и сорвите джекпот на сайте Brillx Казино. Наши игровые аппараты не просто уникальны, они воплощение невероятных приключений. От крупных выигрышей до захватывающих бонусных раундов, вас ждут неожиданные сюрпризы за каждым вращением барабанов.
cialis daily use price compare tadalafil prices tadalafil price
cialis extra dosage 200 mg tadalafil tablets 20 mg india cialis reviews from users
cialis from safeway 30 day cialis 20 mg cialis reviews
I have realized some new issues from your website about computers. Another thing I’ve always believed is that computers have become a product that each residence must have for a lot of reasons. They offer convenient ways in which to organize homes, pay bills, shop, study, listen to music and also watch tv series. An innovative method to complete many of these tasks is a computer. These computer systems are mobile, small, robust and transportable.
when will cialis go generic cialis en france coupon for cialis 5mg
Well done! This article gives a fresh perspective on the subject. Thank you for sharing your expertise.
Well done! This article gives a fresh perspective on the subject. Thank you for sharing your expertise.
I appreciate the time and effort you’ve put into compiling this content. Thanks for sharing it with us.
You can even get to know yourself better, courtesy of the local handwriting analysts