Don’t Forget the Baby Boomers When Creating and Marketing New Tech Products

Like many of my tech friends who are over 55 but started in the world of technology when we were in our early 20’s or 30’s, technology is second nature to us. For those of us who grew up with tech, we often forget that the large majority of people in the US and around the world (especially in the over 50 age bracket) have not been as fortunate as we have been. In most cases, they have only embraced a technology if it can make their lives easier or provides new forms of services such as mobile telephony, instant messaging, and in much older demographics, a lifeline line to emergency services should they need them.

Published by

Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.