Don’t Forget the Baby Boomers When Creating and Marketing New Tech Products

on March 22, 2018
Reading Time: 3 minutes

Like many of my tech friends who are over 55 but started in the world of technology when we were in our early 20’s or 30’s, technology is second nature to us. For those of us who grew up with tech, we often forget that the large majority of people in the US and around the world (especially in the over 50 age bracket) have not been as fortunate as we have been. In most cases, they have only embraced a technology if it can make their lives easier or provides new forms of services such as mobile telephony, instant messaging, and in much older demographics, a lifeline line to emergency services should they need them.

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