Facebook has announced new features for its Reels platform, including indicators on posts that your friends have liked and algorithm improvements designed to surface newer videos faster.
Why it matters: These updates aim to increase viewer engagement and time spent on the platform.
The details:
- Facebook is introducing “friend bubbles” on Reels and feed posts, which highlight content that your friends have liked.
- Topic search links are being added to the bottom of the Reels display, allowing users to find more content on specific subjects.
- The recommendation algorithm for Reels is getting an update, focusing on highlighting new content, with 50% more reels published by creators on the same day being surfaced.
- Facebook is improving its recommendation engine to understand user interests faster, including a new explicit indicator allowing users to tell the algorithm that a post or comment isn’t relevant to them.
These changes reflect Meta’s broader focus on video content and increasing engagement on its platform, catering to an audience that may prefer Facebook’s ecosystem.
What’s next: With these updates, Facebook aims to keep users engaged longer, leveraging their social connections and preferences to provide a more tailored content experience.