Facebook was once viewed as invincible. When chatting with VCs, investors, and many in the business world, there seemed no safer bet than Facebook’s hyper growth business. It seems the invincibility of Facebook carried over into the mainstream media given the amount of backlash we received when we published some recent research on US adults that suggested 9% of US adults on Facebook had deleted their account and 17% had deleted the app off their smartphone. It was entertaining to watch the numbers of people on Twitter respond to our research saying we were crazy or the data was flawed. Most of this coming from people who have no idea how to do research or the details of solid methodology but that is a different discussion.