Foldable Phones and Innovation Marketing

As companies like Samsung and Huawei announce foldable smartphones, the tone of the critics has been interesting to observe. A lot of commentary, particularly on Twitter, has been quite critical of both devices with pundits being quick to point out their flaws. I feel the quick critique and overall negativity by many pundits misses an important perspective.

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Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio