Google is the new kid on the block with smartphones, but they are being treated like an established player. Their sales of the Pixel 1 and likely sales of Pixel 2/XL are likely to be very small, maybe 5m units total in 2018, but because they are Google, they are being taken seriously. While I completely agree Google should not be graded on a curve, and many media outlets are slowly waking up to this reality, I am willing to give them the benefit of the doubt for at least the next few years.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin