Google Nexus Q: A Confused Product

Wednesday, Google kicked off their annual developers conference in San Francisco.  Dubbed Google I/O, the conference is targeted at developers in the Google ecosystem.  It is meant to woo them so that they keep developing for the ecosystem and if Google had their way, leave the Apple and Microsoft ecosystems.  Many positive things came out of I/O including the Nexus 7 tablet and a spectacular demonstration of emerging technology with Google Glass.  Technology aside, I have never seen such an awesome demonstration like this that went from blimp to rooftop to rappelling to BMX bikes, and all in about five minutes.  That will be talked about in the valley for a while and I pity the next major company who does an announcement as it will be compared to Glass.

All was not good, though at Google I/O.  Amidst all the successful rollouts of products, technologies, and advanced prototype demonstrations was one of the most confusingly-positioned products I have seen in a while.  The Google Nexus Q is a real head-scratcher as it isn’t positioned well against anything that will be looked at as a competitor.  Bad positioning never ends well, as it typically results in deep price cuts or discontinuation, and that is exactly where I see the Nexus Q headed.

The current state of living room electronics has segmented Smart TVs, set top boxes, OTT adapters, and game consoles.  Sure there are gray areas and overlaps, but that’s how consumers segment them today in their heads.  The Nexus Q and Apple TV are examples of OTT (Over the Top) Adapters that take digital content from the cloud or from local devices.  So if the Nexus Q is an OTT Adapter, how well is it positioned?

Compared to the Apple TV, the Nexus Q does less and priced at $299 is three times more expensive.  That’s not very good positioning.  Both products can take content from the cloud, but the Apple TV can play almost anything from an iOS device, including games.  The Q does have an amp so you can directly plug speakers into the device.  Is that worth the extra $200?  No it is not.

Compared to the $199 XBOX 360 S, the situation gets even worse.  Today’s 360 does nearly everything the S can plus plays thousands of the top games.  According to market data of media sales, the XBOX 360 is a formidable media hub with users buying huge amounts of movies.  Users can also play content from their mobile devices if they are “PlayTo” certified or support the latest DLNA standards.

Compared to Sonos, the price gets within range, but here is where Google lacks experience, a fully segmented line-up, cross-compatibility, a brand, and mass distribution.  Sonos is the gold standard today for distributed digital audio in the home.  Sonos supports the Android, iOS, and Amazon ecosystems, not just Android like the Q.  Sonos also offers a full line of bridges, speakers, amplifiers, and OTT adapters.  The Q offers one adapter and one set of speakers.  But the Nexus Q does have lights that glow around the ball like disco lights…..

I am not down on Google or Google I/O, I am frustrated that Google blew an incredible opportunity to have a flawless Google I/O.  The industry needs a new champion and Google had a shot a proving they were the one.  Instead, Google reinforced that nagging description of not getting the end user or buyer.  So for now, Apple keeps that title and over time as the Nexus Q reduces in price and gets discontinued, Google will get another shot next year.

Published by

Patrick Moorhead

Patrick Moorhead was ranked the #1 technology industry analyst by Apollo Research for the U.S. and EMEA in May, 2013.. He is President and Principal Analyst of Moor Insights & Strategy, a high tech analyst firm focused on the ecosystem intersections of the phone, tablet, PC, TV, datacenter and cloud. Moorhead departed AMD in 2011 where he served as Corporate Vice President and Corporate Fellow in the strategy group. There, he developed long-term strategies for mobile computing devices and personal computers. In his 11 years at AMD he also led product management, business planning, product marketing, regional marketing, channel marketing, and corporate marketing. Moorhead worked at Compaq Computer Corp. during their run to the #1 market share leader position in personal computers. Moorhead also served as an executive at AltaVista E-commerce during their peak and pioneered cost per click e-commerce models.

937 thoughts on “Google Nexus Q: A Confused Product”

  1. “The Google Nexus Q is a real head-scratcher as it isn’t positioned well against anything…”


    Google really makes me wonder where their head is. There’s nothing wrong with taking a chance, there’s nothing wrong with failing now and again and there’s nothing wrong with exploring the boundaries of technology. In fact, all of those things are healthy.

    But pushing out a product that is so obviously flawed is just dumbfounding. Either Google is brighter than everyone else or Google only thinks they’re brighter than everyone else. If it’s the latter, it’s a very worrisome sign.

    1. “Google only thinks they’re brighter than everyone else.”

      That would explain why they bring out a product that’s priced at three times the competition and does less.

  2. It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or tips. Maybe you could write next articles referring to this article. I want to read more things about it!

  3. What’s up i am kavin, its my first occasion to commenting anyplace, when i read this piece of writing i thought icould also create comment due to this sensible paragraph.

  4. Pretty nice post. I simply stumbled upon your blog and wishedto mention that I’ve really loved browsing your blog posts.In any case I will be subscribing for your rss feed and I am hoping you write once more soon!

  5. My brother recommended I would possibly like this blog.He was once entirely right. This submit truly made my day.You cann’t believe simply how a lot time I had spent for this information! Thank you!

  6. I have not checked in here for a while as I thought it was getting boring, but the last several posts are good quality so I guess I?¦ll add you back to my daily bloglist. You deserve it my friend

  7. Oh my goodness! Awesome article dude! Thank you, However I am going through troubles with your RSS. I don’t understand why I can’t join it. Is there anybody having similar RSS problems? Anyone who knows the answer will you kindly respond? Thanx.

  8. whoah this blog is great i like studying your articles. Stayup the great work! You already know, lots of people are looking round for this info, you can aid them greatly.

  9. I blog often and I seriously appreciate your content. This article has really peaked my interest. I am going to bookmark your blog and keep checking for new details about once per week. I opted in for your Feed as well.

  10. Greetings! This is my first visit to your blog! We are agroup of volunteers and starting a new project in a community in the same niche.Your blog provided us valuable information to workon. You have done a outstanding job!

  11. A fascinating discussion is worth comment. I believe that you ought to publish more on this subject, it may not be a taboo subject but generally people do not discuss these subjects. To the next! All the best!!

  12. I am really impressed with your writing skills as neatly as with the structure on your blog.Is this a paid topic or did you customizeit yourself? Anyway stay up the excellent quality writing,it is uncommon to look a nice blog like this one today..

  13. Heya i am for the first time here. I found this board and I in finding It really helpful & it helped me out a lot. I hope to offer something back and help others such as you helped me.

  14. Hello There. I found your blog using msn. This isa very well written article. I’ll be sure to bookmark it and return to read more of youruseful info. Thanks for the post. I will definitely return.

  15. Nice post. I was checking constantly this blog and I am impressed! Very useful information particularly the last part I care for such info a lot. I was looking for this certain information for a very long time. Thank you and best of luck.

  16. Thanks for the good writeup. It if truth be told used tobe a entertainment account it. Look complex to more deliveredagreeable from you! By the way, how could we keep up a correspondence?

  17. Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up. Do you have any solutions to protect against hackers?

  18. What i do not understood is in fact how you are not actually much more well-favored than you may be
    now. You’re very intelligent. You realize thus considerably with
    regards to this matter, made me individually imagine it from
    numerous varied angles. Its like men and women aren’t interested
    until it’s something to accomplish with Girl gaga!
    Your individual stuffs outstanding. Always handle it up!

  19. Быстро возводимые здания: коммерческая выгода в каждом элементе!
    В современном обществе, где время равно деньгам, скоростройки стали истинным спасением для экономической сферы. Эти новейшие строения комбинируют в себе повышенную прочность, финансовую эффективность и мгновенную сборку, что делает их наилучшим вариантом для бизнес-проектов разных масштабов.
    [url=]Быстровозводимые конструкции недорого[/url]
    1. Быстрота монтажа: Минуты – важнейший фактор в деловой сфере, и сооружения моментального монтажа обеспечивают существенное уменьшение сроков стройки. Это особенно востребовано в моменты, когда срочно нужно начать бизнес и начать получать доход.
    2. Финансовая экономия: За счет усовершенствования производственных процессов элементов и сборки на месте, финансовые издержки на быстровозводимые объекты часто остается меньше, по сопоставлению с обыденными строительными проектами. Это позволяет сэкономить средства и обеспечить более высокую рентабельность вложений.
    Подробнее на [url=][/url]
    В заключение, экспресс-конструкции – это идеальное решение для коммерческих инициатив. Они сочетают в себе скорость строительства, бюджетность и повышенную надежность, что делает их первоклассным вариантом для предпринимательских начинаний, активно нацеленных на скорый старт бизнеса и выручать прибыль. Не упустите момент экономии времени и средств, идеальные сооружения быстрого монтажа для вашего следующего начинания!

  20. tadalafil 20mg no prescription [url=]tadalafil canadian pharmacy price[/url] tadalafil online no prescription

  21. doxycycline price [url=]Doxycycline 100mg buy online[/url] cheapest doxycycline tablets

  22. where can i get zithromax over the counter [url=]buy zithromax canada[/url] zithromax drug

  23. purchase zithromax online [url=]zithromax antibiotic[/url] where can i buy zithromax medicine

  24. п»їbest mexican online pharmacies [url=]best online pharmacy[/url] medication from mexico pharmacy

  25. canadian pharmacy ed medications [url=]certified canada pharmacy online[/url] canadian pharmacy checker

  26. I’m impressed, I have to admit. Rarely do I encounter a
    blog that’s equally educative and engaging, and without a doubt, you have
    hit the nail on the head. The issue is something that not enough
    men and women are speaking intelligently about. Now i’m very happy I stumbled across this in my search for something concerning this.

  27. farmacia online senza ricetta [url=]farmacia online migliore[/url] farmacia online senza ricetta

  28. farmacie on line spedizione gratuita [url=]avanafil[/url] migliori farmacie online 2023

  29. migliori farmacie online 2023 [url=]kamagra oral jelly[/url] farmacia online miglior prezzo

  30. farmacie on line spedizione gratuita [url=]kamagra gel[/url] acquisto farmaci con ricetta

  31. comprare farmaci online con ricetta [url=]Cialis senza ricetta[/url] migliori farmacie online 2023

  32. farmacia barata [url=]farmacias baratas online envio gratis[/url] farmacias baratas online envГ­o gratis

  33. farmacia online envГ­o gratis [url=]Precio Levitra En Farmacia[/url] farmacia online 24 horas

  34. farmacias online baratas [url=]farmacias baratas online envio gratis[/url] farmacias online seguras

  35. farmacia online barata [url=]precio cialis en farmacia con receta[/url] farmacia envГ­os internacionales

  36. Pharmacie en ligne livraison gratuite [url=]levitra generique sites surs[/url] Pharmacies en ligne certifiГ©es

  37. pharmacie ouverte 24/24 [url=]Acheter Cialis[/url] Pharmacie en ligne sans ordonnance

  38. internet apotheke [url=]apotheke online versandkostenfrei[/url] п»їonline apotheke

  39. online-apotheken [url=]Online Apotheke Deutschland[/url] online apotheke deutschland

  40. versandapotheke versandkostenfrei [url=]Online Apotheke Deutschland[/url] versandapotheke versandkostenfrei

  41. mexican mail order pharmacies [url=]mexico drug stores pharmacies[/url] best online pharmacies in mexico

  42. mexico drug stores pharmacies [url=]buying prescription drugs in mexico online[/url] buying prescription drugs in mexico online

  43. reputable mexican pharmacies online [url=]mexican rx online[/url] mexican pharmaceuticals online

  44. canadian pharmacy online store [url=]canadian pharmacy prices[/url] cheapest pharmacy canada

  45. india online pharmacy [url=]best india pharmacy[/url] п»їlegitimate online pharmacies india

  46. my canadian pharmacy [url=]pharmacy canadian[/url] canadian pharmacy king

  47. canadapharmacyonline [url=]canadian pharmacy india[/url] canadian mail order pharmacy

  48. canadian pharmacy price checker [url=]www canadianonlinepharmacy[/url] canadian pharmacy 365

  49. cost of clomid without a prescription [url=]can you get clomid online[/url] can i order generic clomid

  50. Ηi! I know tһis is kinda off topic but I was wonderingif you knew where I could locate a captcha plugin for mʏ ϲomment form?I’m using the same blog platform as yours and I’m having problemsfinding one? Thanks a lot!

  51. buy prednisone online no prescription [url=]prednisone 2.5 tablet[/url] prednisone 10mg tablets

  52. amoxicillin 500mg cost [url=]purchase amoxicillin online without prescription[/url] where can i get amoxicillin

  53. zithromax capsules australia [url=]zithromax over the counter uk[/url] zithromax 500 mg lowest price online

  54. pharmacy wholesalers canada [url=]Cheapest drug prices Canada[/url] canadianpharmacymeds

  55. medicine in mexico pharmacies [url=]mexican mail order pharmacies[/url] pharmacies in mexico that ship to usa

  56. best pharmacy buy tadalafil [url=]Tadalafil 20mg price in Canada[/url] tadalafil soft

  57. cost cheap propecia online [url=]Finasteride buy online[/url] order generic propecia

  58. buying cheap propecia no prescription [url=]Finasteride buy online[/url] cost cheap propecia for sale

  59. Наша команда профессиональных специалистов готова выдвинуть вам передовые методы, которые не только снабдят надежную защиту от холодильности, но и подарят вашему жилью элегантный вид.
    Мы эксплуатируем с новейшими веществами, сертифицируя постоянный срок службы использования и выдающиеся выходы. Теплоизоляция внешнего слоя – это не только сбережение на подогреве, но и ухаживание о природной среде. Энергосберегающие технологии, какие мы осуществляем, способствуют не только своему, но и сохранению природных ресурсов.
    Самое главное: [url=]Сколько стоит сделать утепление фасада[/url] у нас составляет всего от 1250 рублей за м2! Это доступное решение, которое превратит ваш дом в реальный теплый местечко с небольшими затратами.
    Наши примеры – это не лишь изолирование, это созидание площади, в котором все элемент показывает ваш уникальный образ. Мы возьмем во внимание все ваши просьбы, чтобы осуществить ваш дом еще более уютным и привлекательным.
    Подробнее на [url=]интернет-ресурсе[/url]
    Не откладывайте дела о своем квартире на потом! Обращайтесь к специалистам, и мы сделаем ваш помещение не только теплым, но и модернизированным. Заинтересовались? Подробнее о наших проектах вы можете узнать на портале. Добро пожаловать в пространство уюта и качественного исполнения.

  60. zithromax for sale 500 mg [url=]cheapest azithromycin[/url] zithromax antibiotic without prescription

  61. cost of cheap propecia without dr prescription [url=]Best place to buy propecia[/url] propecia pill

  62. pillole per erezione immediata [url=]alternativa al viagra senza ricetta in farmacia[/url] viagra consegna in 24 ore pagamento alla consegna

  63. acquisto farmaci con ricetta [url=]Avanafil farmaco[/url] comprare farmaci online con ricetta

  64. purple pharmacy mexico price list [url=]buying prescription drugs in mexico[/url] medicine in mexico pharmacies

  65. india online pharmacy [url=]cheapest online pharmacy india[/url] best online pharmacy india

  66. mexican online pharmacies prescription drugs [url=]buying from online mexican pharmacy[/url] purple pharmacy mexico price list

  67. where to buy clomid without a prescription [url=]where to get clomid no prescription[/url] clomid pills

  68. buy prescription drugs online legally [url=]online pharmacy no scripts[/url] canada pharmaceutical online ordering