How Social Issues Impact Buying Trends

on October 10, 2018
Reading Time: 3 minutes

In last week’s ThinkTank I wrote about the importance of marketing to Millennials in terms that they understand and will react to positively.

Millennials represent 80 million in the US, and they have a strong place in our offices, factories, and business establishments all across our country. They have money to spend on all types of products and services. As I pointed out, their needs are quite different from Baby Boomers and Gen Xer’s and how you market products and get their attention should be more focused on their specific needs and wants.

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