How Social Issues Impact Buying Trends

In last week’s ThinkTank I wrote about the importance of marketing to Millennials in terms that they understand and will react to positively.

Millennials represent 80 million in the US, and they have a strong place in our offices, factories, and business establishments all across our country. They have money to spend on all types of products and services. As I pointed out, their needs are quite different from Baby Boomers and Gen Xer’s and how you market products and get their attention should be more focused on their specific needs and wants.

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Tim Bajarin

Tim Bajarin is the President of Creative Strategies, Inc. He is recognized as one of the leading industry consultants, analysts and futurists covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others.