In the Mobile-First Era, Don’t Forget the PC

The last few years have seen a fascinating shift in storylines as well as data around the storylines. Many of us who research consumer trends in the industry focus quite a bit on the endpoint because they serve as gateways to broader software and services experiences. For this reason, our eyes have been squarely on studying what people do on smartphones, PCs, and tablets. Since 2010, when the iPad hit the scene, the role of the PC has come under great scrutiny. Is it a dying form factor? Is it something consumers no longer need? Is the smartphone the only device humans will use someday? Will the tablet kill the PC? These questions, and many more, have been a focal point in the consumer hardware discussion.

The debate is relevant because it informs businesses on where to focus their resources. It is abundantly clear the smartphone is the central and primary computing device for billions of people. Knowing this means any business should no doubt employ a mobile-first strategy with their software and services. Mobile-first simply means to assume the smartphone is the primary engagement point with your product. Of course, this will vary by the type of application. Something like Netflix for example, is primarily consumed on larger screen devices like PCs, TVs, and tablets. Microsoft Office and other enterprise or commercial applications are primarily used on PCs and Macs. In all these cases, where the application and workflow are better on larger screens, they still have a complimentary mobile experience. We live in a multi-device world where most humans in developed markets like the US, Europe, China, etc., use both a PC and a smartphone for varying things throughout the day. But, because the smartphone is the computer we have with us at all times, it is crucial for even PC-first applications to have complimentary experiences on the smartphone.

But, when it comes to consumer software and services, the strategy gets flipped. Mobile-first, or mobile-only, has been the mantra for developers and consumer software strategists for the last few years. But I’d like to argue that even many of these mobile-only apps or solutions can benefit from a complimentary PC experience as well.

Interestingly, global data tells us the PC is still used heavily on a daily basis across nearly all demographics.

As you can see, the amount of time spent per day on PCs is still significant. Our estimates are that ~1.3 billion people personally own a PC, compared to the nearly three billlion people who own a smartphone. The global average of time spent using a PC each day by those ~1.3 billion people is 3.54 hours per day. What became clear a few years ago was the smartphone was not necessarily taking time usage time away from the PC but was adding to the total time spent using devices and being on the internet each day by its owners. Looking back through years of data, daily time spent using a PC has stayed roughly flat while daily time using a smartphone has grown dramtically. People seem to be using both devices independently and in tandem to browse the web more, communicate more, play games more, watch videos more, be on social media more, shop more, etc. It is also important to note that globally, millennials still spend a lot of time on their PCs as well. The fallacy is to think the only way to reach millennials is with a mobile app. While a mobile app is the primary way to reach millennials, the data suggests it would be a mistake to not also offer them some way to engage with your software or services while they are at their PC as well.

The PC is still an important engagement point even in the mobile-first era. However, the strategy for bringing mobile experiences to the PC needs to understand and utilize the device’s benefits. The worst thing any developer or business can do is just duplicate their mobile strategy for the PC. These hard lessons were learned when many apps and services failed because they just duplicated their desktop experiences on mobile and did not take advantage of the smartphones unique advantages.

If you agree with my logic, the debate will turn to whether just make a website or make an app. To me, the path is clear — make an app. Both Windows and Apple offer app stores and, in many cases, the ideas I’ll share make more sense as an app rather than a browser experience. Take Twitter for example. Twitter is a mobile-first experience and a primary engagement point. Yet, the website and their own desktop client app are pretty poor in comparison to other client side apps for macOS and Windows 10. I’d argue Twitter is losing a significant engagement point on the PC, given how much time people spend browsing the web for news and entertainment while on their PCs. Thinking of millennials, Snapchat is another example that comes to mind. We know millennials spend a lot of time on their PCs and millennials with Macs engage quite heavily with iMessage on their Mac. The value of being able to text and message friends from the device you are in front of, in this case the PC, makes a lot of sense. Snapchat’s chat app is the sticky point for many millennials. I can argue even if Snapchat brought their chat client to the desktop it would make a lot of sense. The counter-argument is to say it isn’t that hard to pick up your smartphone and open the app and do what you want to do. However, having observed a range of consumers who have both desktop and mobile apps of the same software, there is no arguing that being able to do what you want or need to do on the device you are using is far superior. While it seems easy enough to just pick up your smartphone to use an app you don’t have on your desktop, it misses the reality of the increased friction in that experience. I use Slack for example for a wide variety of work and personal things and if Slack was not available on the desktop I would not use it nearly as much as I do.

I can see many cases where Instagram could benefit from a smart desktop app. Maybe Facebook could as well or, at least, bring Facebook Messenger to the desktop as an app. Most companies want to just offer a browser-based PC experience but, in that scenario, your experience just gets buried in the many number of tabs consumers have open at any given time. Don’t make your PC experience just a tab in a browser — it will get lost. Apps offer rich notifications and a more visual experience. For this reason, I think the best strategy to re-engage with your customers on the PC is via an app, not a website.

Being mobile-first is the right strategy. Prioritize the mobile experience when you know that is the primary way your customers will engage. Just don’t forget your customers also spend many hours per day in front of their PCs and, in some cases, it is wise to think about how best to offer a complimentary PC experience in the hope you can increase your total engagement time with your customers.

Published by

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

1,282 thoughts on “In the Mobile-First Era, Don’t Forget the PC”

  1. I’m not sure exactly why but this site is loading very slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  2. Great post. I used to be checking continuously this weblog and I
    am impressed! Very helpful information particularly the closing part :
    ) I take care of such information a lot. I was seeking this
    certain info for a very lengthy time. Thank you and
    good luck.

  3. Hi, i read your blog from time to time and i own a similar one and
    i was just curious if you get a lot of spam
    comments? If so how do you stop it, any plugin or anything you can advise?

    I get so much lately it’s driving me insane so any help is very much appreciated.

  4. Heya just wanted to give you a brief heads up and let you know a few
    of the pictures aren’t loading correctly. I’m not sure why but I
    think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.

    Feel free to visit my web site … dobreposilki.pl

  5. Hi there this is kind of of off topic but I was wondering
    if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding know-how
    so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

  6. I believe everything said made a lot of sense. However, what about this?

    suppose you typed a catchier title? I am not suggesting your
    content is not solid., however suppose you added something that
    grabbed a person’s attention? I mean In the Mobile-First Era,
    Don’t Forget the PC – Tech.pinions is a little boring.
    You could glance at Yahoo’s front page and note
    how they create news headlines to grab people interested.
    You might add a related video or a picture or two to get people interested about
    everything’ve got to say. In my opinion, it would bring your posts a little
    livelier.

  7. obviously like your web-site however you have to take a look at the spelling
    on quite a few of your posts. Many of them are rife
    with spelling problems and I find it very troublesome to inform the reality however I will certainly come back again.

    Here is my blog post … 自拍A片 (Colette)

  8. Greetings from Florida! I’m bored to death at work so I decided to
    browse your site on my iphone during lunch break.
    I enjoy the info you provide here and can’t wait to
    take a look when I get home. I’m surprised at
    how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G
    .. Anyhow, amazing blog!

  9. Hey there! This is my 1st comment here so I just wanted to give a quick shout out and tell you
    I truly enjoy reading through your blog posts.
    Can you suggest any other blogs/websites/forums that cover the same subjects?

    Thank you!

  10. Usually I do not read article on blogs, however I would like to say that
    this write-up very compelled me to check
    out and do so! Your writing style has been amazed me.
    Thanks, very great post.

  11. We stumbled over here coming from a different page and thought I should
    check things out. I like what I see so now i am following you.
    Look forward to going over your web page repeatedly.

  12. I’ve been browsing on-line more than 3 hours lately, but
    I by no means discovered any fascinating article like yours.
    It is beautiful worth enough for me. In my opinion, if all site owners and
    bloggers made good content as you did, the web will likely be a lot more helpful than ever before.

  13. Today, I went to the beach with my kids.

    I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the
    shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  14. This gas-powered generator is equally as fuel-efficient as a lot more expensive options; with its 4 gallons gas container, it will certainly run for 11 hours at half tons. To guarantee the generator does efficiently, it includes an electronic readout, whereby you have the ability to check oil changes and upkeep timetables. If the Honda EU2200i is out of your budget, we recommend the Ryobi RYi2322VNM Bluetooth inverter generator. Like the other generators we suggest, it has a CO-detection attribute. The RYi2322VNM additionally uses a significant rate break from the EU2200i, commonly setting you back under $650, right in accordance with the various other high quality non-Honda generators we’ve seen.

    It’s a flexible generator that can operate on gasoline or propane. It will certainly likewise give you plenty of power to keep your essential appliances running. Power outages can leave a home without power for lighting, food preparation, refrigeration and pumping water. Portable generators can be purchased to offer alternative power. Nonetheless, the generator should be correctly sized to begin the appliances and devices you intend to run. The P2200 from Briggs & Stratton is a great, light-weight generator for emergency situations and outdoor camping.
    Best High Capacity
    Keep in mind to find the rise optimum for any kind of home appliance you prepare to run on a solar generator and see to it the solar generator you get can suit that surge. You should increase the size of your batteries and solar by at the very least 10% for a 90% optimum effectiveness inverter, or 20% for an 80% optimum effectiveness inverter. The variety of times a battery can be reenergized before it has to be changed. If the manufacturer doesn’t indicate inverter performance, it may mean it has a reduced percentage. As we go though some of the details of solar power generation we’ll find some terms and words that might be new to you.

    • Portable power plant are generally much heavier than comparable, tiny inverter generators. The amount of power they provide establishes the amount of electronics and home appliances you can go for as soon as; figure on about 5,000 watts for a regular home. The distribution and top quality of power– both of which we examination and score in ourgenerator scores– determines just how well they’ll power your home. A generator with a high outcome that struggles with power distribution or high quality could stall or journey a circuit when it’s stalled. ” The Patriot Power Generator handles my lights, AC if I require it, a small heating system, my microwave and my TV.
    What Will A Little Generator Power?
    The Champion 12.5-kW version has all of the very same attributes as the 14-kW design, simply less power. You would certainly anticipate a little far better rate for a much less powerful device, but it retails for about $3,700 at one store but can be found for as reduced as $3,350. Champion’s 14-kW design supplies the most effective of both worlds in regards to power and price.
    Of Los Angeles, California on just how her Generac home backup generator supplies her household with satisfaction. Note that this isn’t the exact same thing as an electrical begin, which powers up your generator with the push of a switch as opposed to the recoil begin common of most small electric motor makers. In the case of a generator equipped with an electronic start, you still need to by hand begin the generator to begin the flow of power.

    One of the major reasons we acquire solar generators is the fact that we don’t recognize what the future holds. Unpredictability is exactly where Objective Absolutely no flourishes, and the Yeti 1000 Core could be the most effective buy in its product schedule. When it happens self-sufficient and prepared for anything, solar generators are one of the very best investments you can make. When fanatic ice storms pounded Texas in 2021, millions of people suddenly recognized just how risky our access to power in fact is. In order to manage the existing in between the photovoltaic panels and the battery, the most basic controllers reduced the power when optimum voltage is reached. This isn’t as efficient as models that make use of three- power point monitoring.
    For How Long Can A Solar Generator Power A Home?
    They are far more quiet and fuel-efficient than various other types of generators. Inverter generators also tend to be smaller sized and more portable than traditional portable generators. One more manner in which portable generators can differ from each other is their gas resource. Most mobile generators operate on gasoline, however they can work on various other types of gas also, one of the most usual being lp.

    A-iPower attributes “low idle” technology in their generators which, in the case of this SUA4000i, will supply a five-hour runtime at 100% load and seven hours at a 50% tons. The engine is a 223cc OHV 4-stroke gas-powered version with a pull-start. The control panel includes 2 120V electrical outlets, one 20A and one 30A, along with 2 USB ports, and a 12V DC port. The SUA4000i also includes an hour meter for assist with planning your next fuel fill. With extreme climate getting increasingly more unpredictable and storm periods lasting longer, we’ve noticed that portable inverter generators are often in short supply.
    Westinghouse Wh2200ixlt Extremely Quiet Portable Inverter Generator
    And unlike the Objective No version, the Power+ Nexus does not have any kind of solar-charging options. The Ego Power+ Nexus Portable Power Station PST3042 provides power similar to that of the Honda EU2200i with none of the downsides of a gas engine. It requires little maintenance, hardly makes any type of sound, and generates no exhaust, so you can use it inside. That makes it perfect for doing projects around the house or garage, or for holding yard entertainment. Even with those defects, the Ego is still an excellent source of power, with an user-friendly application that aids you extend your power supply. Throughout our real-world screening, we always reached for this design above the others as a result of the simpleness of the battery power instead of gas.

  15. Las Vegas Tankless Water Heaters is your go-to expert for all your water
    heating needs in Las Vegas. With a commitment to delivering energy-efficient and
    reliable instantaneous water heaters, we promise utmost satisfaction for homeowners.

    Our Edge in Las Vegas Plumbing Services

    Expertise in Tankless Water Heaters
    Our experts specializes in compact water heaters, providing hot
    water on demand without the limitations of traditional units.
    Our expertise makes us unique in the Las Vegas plumbing sector.

    Energy Efficiency
    We are dedicated to eco-friendly water heating, aiding you
    save on utility bills while experiencing uninterrupted
    hot water. Our products are designed to improve efficiency and
    environmental friendliness.

    Customized Solutions
    No two homes are alike, and that’s why we deliver personalized water heating solutions.

    Whether you need a compact heater for a single bathroom or a comprehensive system, we have you covered.

    Professional Installation and Maintenance
    Not only do we install your system, we ensure the
    longevity of your water heater with professional
    maintenance services. Our experts is trained in up-to-date maintenance practices for different types
    of tankless water heaters.

    Customer Satisfaction
    The happiness of our clients is our number one goal.

    We aim to go above and beyond with every installation, delivering personalized attention and professional recommendations.

    To Sum Up, our team stands out from the competition in Las
    Vegas for anyone in need of energy-saving water heating
    solutions. Our commitment to cost-effectiveness, customized solutions, and exemplary support, we ensure you’ll
    have hot water experience with ease.

    Choose Las Vegas Tankless Water Heaters for your next hot water
    system upgrade and join the legion of content clients enjoying
    our quality services in Las Vegas.

  16. I’ve been wanting to share why this company is the #1 choice
    when you’re in need of a plumbing service in Las Vegas. Whether you’re dealing
    with leak detection or need a sewer line repair, they’ve got
    you covered. Here’s why they stand out:

    1. Comprehensive Plumbing Services
    To begin with, their range of services is impressive. From simple
    plumbing maintenance to emergency plumbing solutions, they are
    experts in all areas. This means no matter your issue, whether it’s water pressure issues, you have a go-to team ready to help.

    2. Expertise and Experience
    The team at Best Las Vegas Water Heaters is not only well-trained but also has years of
    experience under their belts. They are familiar with the ins and outs of
    commercial plumbing, ensuring that they can tackle any problem with expertise.

    3. Quality of Service
    Their commitment to quality is clear in every job they undertake.
    Attention to detail, customer-focused approach, and reliable repairs are just a
    few of the traits that make them stand out. Plus, they’re known for their courteous service, making every
    plumbing project a smooth experience.

    4. Emergency Plumbing Services
    A major benefit they offer is immediate response to plumbing emergencies.
    This means if you ever face a major leak in the middle of the night,
    Best Las Vegas Water Heaters are just a call away, ready to address the issue without delay.

    5. Customer Satisfaction
    Ultimately, their focus on ensuring customer happiness is what truly sets them apart.
    They go above and beyond to ensure that every customer is satisfied with the work done, from
    garbage disposal repairs to gas line services.
    Their high customer satisfaction ratings speak volumes
    about their dedication to excellence.

    In conclusion, if you’re in Las Vegas and looking for a reliable plumber, Best Las Vegas Water Heaters should be your first choice.
    Their expertise, range of services, commitment to quality, and
    focus on customer satisfaction are unmatched. Reach out to them and
    see for yourself why they’re the best in the business.

    Warm wishes,

    [A satisfied customer|Your fellow Las Vegas resident|A happy client]

  17. Pretty nice post. I just stumbled upon your blog and
    wished to say that I have truly enjoyed surfing around your weblog posts.
    In any case I will be subscribing to your feed and I am hoping
    you write again soon!

  18. I’m not sure why but this site is loading very slow for me.

    Is anyone else having this issue or is it a issue on my end?

    I’ll check back later and see if the problem still exists.

  19. Howdy would you mind letting me know which web host you’re utilizing?
    I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot faster
    then most. Can you suggest a good internet hosting provider at a honest price?

    Cheers, I appreciate it!

  20. Hello there, I discovered your website by the use of Google even as looking for a
    related topic, your website came up, it seems good.
    I have bookmarked it in my google bookmarks.
    Hello there, just changed into alert to your weblog through Google, and located
    that it’s truly informative. I am gonna watch out for brussels.
    I will appreciate for those who proceed this in future.
    Numerous other people will be benefited from your writing.
    Cheers!

  21. Hey There. I found your blog the usage of msn. That is a really
    well written article. I will make sure to bookmark it and return to
    learn extra of your helpful info. Thank you for the post.
    I’ll certainly return.

  22. Wonderful article! This is the type of information that
    are supposed to be shared around the internet. Shame on Google
    for now not positioning this submit upper! Come on over and consult with my website .
    Thanks =)

  23. I know this if off topic but I’m looking into
    starting my own blog and was wondering what all is
    required to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web smart so I’m not 100% certain. Any tips or advice would be greatly
    appreciated. Appreciate it

  24. Kumpulan Nama-Nama Daftar Website Judi Slot Online Terpercaya dan Provider Slot88 Slot Gacor Terkini di 2021
    Masih mencari kumpulan daftar web judi slot online terpercaya yang fair play? Sekian banyak bandar slot online yang bertebaran di dunia maya pasti membikin anda keder, mana situs judi slot online bonafit dan mana yang tidak bonafit bagi para pemain. Permainan slot online sangat populer dan disukai oleh kalangan masyarakat Indonesia terutamanya di kota-kota besar. Apalagi saat menghadapi pandemi yang tak kunjung habis ini, orang – orang berbondong-bondong mencari website judi slot online terpercaya 2022 untuk mengisi waktu luangnya.

    Kumpulan dari nama-nama daftar slot online bertebaran lewat internet. Untuk meregistrasikan diri, anda dapat melakukan pencarian melalui google, acuan teman maupun dari social media berupa Facebook, Instagram dan Twitter. Ragam game slot resmi dan original bisa anda temui melalui mahkotaslot sebagai web judi slot online terupdate 2021. Situs slot online uang absah lazimnya menawarkan game judi online lainnya yang tak keok menarik, jenis-tipe game judi online lainnya akan kami bahas pada sesi selanjutnya.

    Sebagai seorang penggemar game slot online gacor yang ada di Indonesia, mungkin anda telah tidak asing seputar permainan slot serta provider slot online yang kami sediakan. Malahan, anda mungkin telah mendafarkan diri di web lain tetapi merasa kurang nyaman bagus dari segi pelayanan ataupun dari segi kemenangan yang didapatkan. Ada sebagian web judi slot online tenar dan populer dan kami di sini hadir memberikan saran permainan situs judi slot online gacor slot88 ternama dengan deretan keuntungan dalam hal bonus jackpot slot yang gampang menang. Kemudahan yang didapat sebab perkembangan teknologi yakni anda dapat memainkannya dirumah, kantor, ataupun daerah nongkrong bermodalkan telpon pintar serta dunia maya saja.

    My page: https://daftarslotonlinegacor2021.com/