Much has been said and speculated around the pricing for Apple’s iPhone 8. iPhone rumors is especially hot in the summer thanks to the slow news cycle and publications hunting down every story and angle which will generate interest and the iPhone 8 fits that need.
This is one of the most asked questions I get from clients, readers, and in particular the Wall St. community of investors. There is a range of concerns which I will cover and share my thoughts and perspective on, but I think it’s helpful to remember why–besides being a 10th anniversary year–this particular iPhone launch is of the utmost interest, and perhaps importance to Apple as a company.
