I remember when Apple Watch first came out vividly because we had already been studying the wearable market, largely for health and fitness, for a few years. I was super excited to see what Apple had up their sleeve with this first product but had a hard time understanding why I, a relatively healthy and active person, needed for it.
Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio View all posts by Ben Bajarin