Microsoft Beyond Windows

Microsoft is going through an evolution. Microsoft has always been a “platform” company and for decades that platform was Windows. Microsoft is in the post-Windows era but they are still poised to be a platform company. The only difference is that the platform resides in the cloud rather than on billions of PCs.

Windows runs on about 1.5 billion PCs. Not every single one of those PCs is owned by a single individual. Many are in offices and never leave. Many are in screens at retail, powering point of service terminals or visual displays. Some sit in internet cafes all over the world and, of course, many are in people’s homes. The challenge staring Microsoft in the face is the 1.5 billion copies of Windows being used is not increasing and is, in fact, decreasing. To put it bluntly, Windows, as Microsoft planned it, has gone as far as it can go. That is because the primary computing form factor Windows runs on has gone as far as it can go. Desktops and notebooks are not growing in sales and not attracting first time buyers in any meaningful numbers. Computers in the shape of a pocketable device are where the growth is and Microsoft has little play for a platform on those screens. This is why the cloud platform matters. Microsoft may not be able to acquire new users for its Windows platform but it can potentially touch several billions more than Windows ever could as a cloud platform player.

The Line Ends at Services

Study the technology industry long enough and you start to recognize patterns. One pattern that is consistent, and I believe remains consistent in modular ecosystems ((A modular ecosystem is one where many critical parts of the stack are owned by many individual players. This differs from an integrated ecosystem where a single player controls the key parts of the stack and thus defines the ecosystem unilaterally.)) like Micosoft’s, is how the value chain always ends at services. In the early stages of a segment, the value starts in hardware, then quickly moves to software (once the hardware is good enough), and, finally, all the opportunity shifts to services. This is why, at the end of the day, services companies are the best positioned for the future in modular ecosystems (which generally encompass the largest user bases).

We have quickly moved out of the hardware value cycle, which is why we are seeing ASPs of things like PCs and smarpthones rapidly decline. Software is also mostly commodity and all the upside is quickly moving to services. Understanding this is essential. Because, at a fundamental level, services are not easy and not everyone can do them well. So there is an opportunity for a cloud platform player to emerge as a service enabler for a broader ecosystem. This is where I believe Microsoft fits in and where their greatest upside lies. By being a cloud platform company, Microsoft can create products and services that transcend local platforms like Windows, OS X, Chrome, Android, Windows Phone, Blackberry, Firefox OS, Tizen, and any other local platforms that may show up.

A great first example of this is the Microsoft Band — a purpose-built fitness tracker specifically designed for the health enthusiast market. The hardware itself contains 10 sensors, all specifically integrated into the bigger story of Microsoft’s health platform. The Microsoft Band is simply a front end to the data. It is hardware and, more importantly, sensors as a service. Microsoft is building a health platform that gets smarter and better the more data it has about you and others. Jawbone, Fitbit, and many others could benefit from this service and simply provide the hardware and software front ends to a bigger data story. They are examples of companies who need to be investing in services and Microsoft could be a great partner in this.

The Health example is one of many where Microsoft can invest in cloud platform services and help other companies with their necessary services strategy.

It is my firm conviction that, for many hardware companies, their future success and revenue depends, not on monetizing the hardware, but in monetizing the services. In similar ways the early PC companies went to Microsoft to license Windows in order to deliver hardware value, the next generation of hardware companies can go to Microsoft to license their cloud platform to enable the next generation of hardware and services. Few companies are as well positioned to capitalize on this shift from hardware to services as Microsoft. They still have a long road ahead of them and they need to build trust with these next generation companies that they are a true partner and not a competitor. Nonetheless, I like where Microsoft is sitting with a focus that resides in the clouds.

Published by

Ben Bajarin

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio

1,112 thoughts on “Microsoft Beyond Windows”

  1. A lot of PC companies like Dell (or HP before they became incompetent) use their hardware as a “gateway drug” to their services. Buy a printer, then buy the service contract from the same company… or give discounts on your services if your customer runs it on your hardware. So from that direction it looks like this transition you’re talking about started a long time ago.

    The problem Microsoft is having is rooted in the fact that under Ballmer they spent the past decade clinging to selling their software, instead of transitioning, like the PC makers did, to giving it away (or selling it cheaply) and leveraging it as a gateway to services. From the outside, it looks like there are still factions within Microsoft that haven’t gotten the memo and are still trying to sail the ship on the same course that Ballmer held it to for a decade, which is the course that led them to their current Scrooge McDuck-like state, of sitting alone on a huge pile of old cash in a vast money fortress, while all the activity and vitality, and all the new money, has moved outside.

    1. That’s the best analysis of Microsoft I’ve seen in a long time. I would only slightly disagree in the sense that maybe not quite *all* the vitality has moved outside, because Microsoft does have Azure. Other than that, I agree with you. “Scrooge McDuck-like state” is correct!

    2. Check your history… Balmer started the course correction with Azure and Office for iOS and Android. I’m no Balmer fan but give credit where credit is due.

  2. I believe that MSFT has a cultural problem with the “others” in the mix of tech. I really haven’t seen any change in their “ownership of game” mentality. I was in services for 35 years and people don’t take to a culture of self rightness. To MSFT they are the product and you are insignificant. Snark from a salesman will not sell and they have a monopoly on snark,same with Samsung. Service is a soft business, it is relationship. And trust is only established on the outside of the organization not on the inside. Develop that and maybe MSFT will have a chance at services.

  3. With Apple Watch coming out early next year, I wonder if Apple contemplate tying their Watch into MS Health platform in addition to their own.

  4. Two things:

    First, I can see how everything in the computing industry might evolve towards services. I’m not sure though that the services company who doesn’t have a significant share of the platform market will be among the winners in the services race. Google raced to build Android because they didn’t want Apple to have the power shut them out off their access to smart phones. Heck, Microsoft was able to kill Word Perfect, Borland and Lotus basically through its control of the platform. There are a thousand and one ways the guys who own the platform can outwit, outfox, and outmaneuver a services vendor. Question is, is Microsoft’s platform dominance in PCs enough to ensure their survival in mobile services? Google Maps is supposed to be much better than Apple Maps but it still lost a significant amount of views on iOS when Apple Maps deployed.

    Second, the premise that all hardware eventually commoditizes might be true for the enterprise market, it is certainly not true for a certain category of goods in the consumer market, a category that includes computing devices.

    1. Googles development of Android had nothing to do with Apple. Google stated explicitly when they bought Android that the reason was to stop Microsoft from dominating mobile the same way they dominated the PC. At that time MS’s OS was second to Symbian with around 25-30% market share and for variouse reasons there would have been no antitrust problems with MS making their search engine the only one you could use on their platform.

      1. Initially, yes. But then when iPhone came out Google drastically reworked Android from a Blackberry imitation to an iPhone imitation. To their credit, Google realized right away that the phone to watch out for was not Microsoft’s (or Blackberry’s or Symbian) but Apple’s. Anyway, regardless of which phone OS Google was wary of, the main point still stands –that Google built Android because they knew that if they didn’t have their own phone OS, their access to people’s smart phones will be imperiled.

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    一方で、オンラインギャンブルは、より広範な概念であり、スポーツベッティング、宝くじ、バーチャルスポーツ、そしてオンラインカジノゲームまでを含んでいます。インターネットとモバイルテクノロジーの普及により、オンラインギャンブルは世界中で大きな人気を博しています。オンラインプラットフォームは、伝統的な賭博施設に比べて、より多様なゲーム選択、便利なアクセス、そしてしばしば魅力的なボーナスやプロモーションを提供しています。

    安全性と規制
    オンラインカジノとオンラインギャンブルの世界では、安全性と規制が非常に重要です。多くの国々では、オンラインギャンブルを規制する法律があり、安全なプレイ環境を確保するためのライセンスシステムを設けています。これにより、不正行為や詐欺からプレイヤーを守るとともに、責任ある賭博の促進が図られています。

    技術の進歩
    最新のテクノロジーは、オンラインカジノとオンラインギャンブルの体験を一層豊かにしています。例えば、仮想現実(VR)技術の使用は、プレイヤーに没入型のギャンブル体験を提供し、実際のカジノにいるかのような感覚を生み出しています。また、ブロックチェーン技術の導入は、より透明で安全な取引を可能にし、プレイヤーの信頼を高めています。

    未来への展望
    オンラインカジノとオンラインギャンブルは、今後も技術の進歩とともに進化し続けるでしょう。人工知能(AI)の更なる統合、モバイル技術の発展、さらには新しいゲームの創造により、この分野は引き続き成長し、世界中のプレイヤーに新しい娯楽の形を提供し続けることでしょう。

    この記事では、オンラインカジノとオンラインギャンブルの現状、安全性、技術の影響、そして将来の展望に焦点を当てています。この分野は、技術革新によって絶えず変化し続ける魅力的な領域です。

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    Hit Club – Cổng Game Đổi Thưởng
    Trên trang chủ của Hit Club, người chơi dễ dàng tìm thấy các game bài, tính năng hỗ trợ và các thao tác để rút/nạp tiền cùng với cổng trò chuyện trực tiếp để được tư vấn. Giao diện game mang lại cho người chơi cảm giác chân thật và thoải mái nhất, giúp người chơi không bị mỏi mắt khi chơi trong thời gian dài.

    Hướng Dẫn Tải Game Hit Club
    Bạn có thể trải nghiệm Hit Club với 2 phiên bản: Hit Club APK cho thiết bị Android và Hit Club iOS cho thiết bị như iPhone, iPad.

    Tải ứng dụng game:

    Click nút tải ứng dụng game ở trên (phiên bản APK/Android hoặc iOS tùy theo thiết bị của bạn).
    Chờ cho quá trình tải xuống hoàn tất.
    Cài đặt ứng dụng:

    Khi quá trình tải xuống hoàn tất, mở tệp APK hoặc iOS và cài đặt ứng dụng trên thiết bị của bạn.
    Bắt đầu trải nghiệm:

    Mở ứng dụng và bắt đầu trải nghiệm Hit Club.
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    В мире современных вычислений виртуальные сервера (VPS/VDS) и дедик сервера становятся ключевыми элементами успешного бизнеса и онлайн-проектов. Выбор оптимальной операционной системы и типа сервера являются решающими шагами в создании надежной и эффективной инфраструктуры. Наши VPS/VDS серверы Windows и Linux, доступные от 13 рублей, а также дедик серверы, предлагают целый ряд преимуществ, делая их неотъемлемыми инструментами для развития вашего проекта.

    Высокоскоростной Интернет: До 1000 Мбит/с

  76. オンラインカジノとオンラインギャンブルの現代的展開
    オンラインカジノの世界は、技術の進歩と共に急速に進化しています。これらのプラットフォームは、従来の実際のカジノの体験をデジタル空間に移し、プレイヤーに新しい形式の娯楽を提供しています。オンラインカジノは、スロットマシン、ポーカー、ブラックジャック、ルーレットなど、さまざまなゲームを提供しており、実際のカジノの興奮を維持しながら、アクセスの容易さと利便性を提供します。

    一方で、オンラインギャンブルは、より広範な概念であり、スポーツベッティング、宝くじ、バーチャルスポーツ、そしてオンラインカジノゲームまでを含んでいます。インターネットとモバイルテクノロジーの普及により、オンラインギャンブルは世界中で大きな人気を博しています。オンラインプラットフォームは、伝統的な賭博施設に比べて、より多様なゲーム選択、便利なアクセス、そしてしばしば魅力的なボーナスやプロモーションを提供しています。

    安全性と規制
    オンラインカジノとオンラインギャンブルの世界では、安全性と規制が非常に重要です。多くの国々では、オンラインギャンブルを規制する法律があり、安全なプレイ環境を確保するためのライセンスシステムを設けています。これにより、不正行為や詐欺からプレイヤーを守るとともに、責任ある賭博の促進が図られています。

    技術の進歩
    最新のテクノロジーは、オンラインカジノとオンラインギャンブルの体験を一層豊かにしています。例えば、仮想現実(VR)技術の使用は、プレイヤーに没入型のギャンブル体験を提供し、実際のカジノにいるかのような感覚を生み出しています。また、ブロックチェーン技術の導入は、より透明で安全な取引を可能にし、プレイヤーの信頼を高めています。

    未来への展望
    オンラインカジノとオンラインギャンブルは、今後も技術の進歩とともに進化し続けるでしょう。人工知能(AI)の更なる統合、モバイル技術の発展、さらには新しいゲームの創造により、この分野は引き続き成長し、世界中のプレイヤーに新しい娯楽の形を提供し続けることでしょう。

    この記事では、オンラインカジノとオンラインギャンブルの現状、安全性、技術の影響、そして将来の展望に焦点を当てています。この分野は、技術革新によって絶えず変化し続ける魅力的な領域です。

  77. Абузоустойчивый серверов для Хрумера и GSA AMSTERDAM!!!

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    Высокоскоростной Интернет: До 1000 Мбит/с

    Скорость интернет-соединения играет решающую роль в успешной работе вашего проекта. Наши VPS/VDS серверы, поддерживающие Windows и Linux, обеспечивают доступ к интернету со скоростью до 1000 Мбит/с. Это гарантирует быструю загрузку веб-страниц и высокую производительность онлайн-приложений на обеих операционных системах.

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    Виртуальные сервера (VPS/VDS) и Дедик Сервер: Оптимальное Решение для Вашего Проекта
    В мире современных вычислений виртуальные сервера (VPS/VDS) и дедик сервера становятся ключевыми элементами успешного бизнеса и онлайн-проектов. Выбор оптимальной операционной системы и типа сервера являются решающими шагами в создании надежной и эффективной инфраструктуры. Наши VPS/VDS серверы Windows и Linux, доступные от 13 рублей, а также дедик серверы, предлагают целый ряд преимуществ, делая их неотъемлемыми инструментами для развития вашего проекта.

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  91. 民意調查是什麼?民調什麼意思?
    民意調查又稱為輿論調查或民意測驗,簡稱民調。一般而言,民調是一種為了解公眾對某些政治、社會問題與政策的意見和態度,由專業民調公司或媒體進行的調查方法。

    目的在於通過網路、電話、或書面等媒介,對大量樣本的問卷調查抽樣,利用統計學的抽樣理論來推斷較為客觀,且能較為精確地推論社會輿論或民意動向的一種方法。
    以下是民意調查的一些基本特點和重要性:

    抽樣:由於不可能向每一個人詢問意見,所以調查者會選擇一個代表性的樣本進行調查。這樣本的大小和抽樣方法都會影響調查的準確性和可靠性。
    問卷設計:為了確保獲得可靠的結果,問卷必須經過精心設計,問題要清晰、不帶偏見,且易於理解。
    數據分析:收集到的數據將被分析以得出結論。這可能包括計算百分比、平均值、標準差等,以及更複雜的統計分析。
    多種用途:民意調查可以用於各種目的,包括政策制定、選舉預測、市場研究、社會科學研究等。
    限制:雖然民意調查是一個有價值的工具,但它也有其限制。例如,樣本可能不完全代表目標人群,或者問卷的設計可能導致偏見。
    影響決策:民意調查的結果常常被政府、企業和其他組織用來影響其決策。
    透明度和誠實:為了維護調查的可信度,調查組織應該提供其調查方法、樣本大小、抽樣方法和可能的誤差範圍等詳細資訊。
    民調是怎麼調查的?
    民意調查(輿論調查)的意義是指為瞭解大多數民眾的看法、意見、利益與需求,以科學、系統與公正的資料,蒐集可以代表全部群眾(母體)的部分群眾(抽樣),設計問卷題目後,以人工或電腦詢問部分民眾對特定議題的看法與評價,利用抽樣出來部分民眾的意見與看法,來推論目前全部民眾的意見與看法,藉以衡量社會與政治的狀態。

    以下是進行民調調查的基本步驟:

    定義目標和目的:首先,調查者需要明確調查的目的。是要了解公眾對某個政策的看法?還是要評估某個政治候選人的支持率?
    設計問卷:根據調查目的,研究者會設計一份問卷。問卷應該包含清晰、不帶偏見的問題,並避免導向性的語言。
    選擇樣本:因為通常不可能調查所有人,所以會選擇一部分人作為代表。這部分人被稱為“樣本”。最理想的情況是使用隨機抽樣,以確保每個人都有被選中的機會。
    收集數據:有多種方法可以收集數據,如面對面訪問、電話訪問、郵件調查或在線調查。
    數據分析:一旦數據被收集,研究者會使用統計工具和技術進行分析,得出結論或洞見。
    報告結果:分析完數據後,研究者會編寫報告或發布結果。報告通常會提供調查方法、樣本大小、誤差範圍和主要發現。
    解釋誤差範圍:多數民調報告都會提供誤差範圍,例如“±3%”。這表示實際的結果有可能在報告結果的3%範圍內上下浮動。
    民調調查的質量和可信度很大程度上取決於其設計和實施的方法。若是由專業和無偏見的組織進行,且使用科學的方法,那麼民調結果往往較為可靠。但即使是最高質量的民調也會有一定的誤差,因此解讀時應保持批判性思考。

    為什麼要做民調?
    民調提供了一種系統性的方式來了解大眾的意見、態度和信念。進行民調的原因多種多樣,以下是一些主要的動機:

    政策制定和評估:政府和政策制定者進行民調,以了解公眾對某一議題或政策的看法。這有助於制定或調整政策,以反映大眾的需求和意見。
    選舉和政治活動:政黨和候選人通常使用民調來評估自己在選舉中的地位,了解哪些議題對選民最重要,以及如何調整策略以吸引更多支持。
    市場研究:企業和組織進行民調以了解消費者對產品、服務或品牌的態度,從而制定或調整市場策略。
    社會科學研究:學者和研究者使用民調來了解人們的社會、文化和心理特征,以及其與行為的關係。
    公眾與媒體的期望:民調提供了一種方式,使公眾、政府和企業得以了解社會的整體趨勢和態度。媒體也經常報導民調結果,提供公眾對當前議題的見解。
    提供反饋和評估:無論是企業還是政府,都可以透過民調了解其表現、服務或政策的效果,並根據反饋進行改進。
    預測和趨勢分析:民調可以幫助預測某些趨勢或行為的未來發展,如選舉結果、市場需求等。
    教育和提高公眾意識:通過進行和公布民調,可以促使公眾對某一議題或問題有更深入的了解和討論。

    民調可信嗎?
    民意調查的結果數據隨處可見,尤其是政治性民調結果幾乎可說是天天在新聞上放送,對總統的滿意度下降了多少百分比,然而大家又信多少?

    在景美市場的訪問中,我們了解到民眾對民調有一些普遍的觀點。大多數受訪者表示,他們對民調的可信度存有疑慮,主要原因是他們擔心政府可能會在調查中進行操控,以符合特定政治目標。

    受訪者還提到,民意調查的結果通常不會對他們的投票意願產生影響。換句話說,他們的選擇通常受到更多因素的影響,例如候選人的政策立場和政府做事的認真與否,而不是單純依賴民調結果。

    從訪問中我們可以得出的結論是,大多數民眾對民調持謹慎態度,並認為它們對他們的投票決策影響有限。

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  93. 民意調查是什麼?民調什麼意思?
    民意調查又稱為輿論調查或民意測驗,簡稱民調。一般而言,民調是一種為了解公眾對某些政治、社會問題與政策的意見和態度,由專業民調公司或媒體進行的調查方法。

    目的在於通過網路、電話、或書面等媒介,對大量樣本的問卷調查抽樣,利用統計學的抽樣理論來推斷較為客觀,且能較為精確地推論社會輿論或民意動向的一種方法。
    以下是民意調查的一些基本特點和重要性:

    抽樣:由於不可能向每一個人詢問意見,所以調查者會選擇一個代表性的樣本進行調查。這樣本的大小和抽樣方法都會影響調查的準確性和可靠性。
    問卷設計:為了確保獲得可靠的結果,問卷必須經過精心設計,問題要清晰、不帶偏見,且易於理解。
    數據分析:收集到的數據將被分析以得出結論。這可能包括計算百分比、平均值、標準差等,以及更複雜的統計分析。
    多種用途:民意調查可以用於各種目的,包括政策制定、選舉預測、市場研究、社會科學研究等。
    限制:雖然民意調查是一個有價值的工具,但它也有其限制。例如,樣本可能不完全代表目標人群,或者問卷的設計可能導致偏見。
    影響決策:民意調查的結果常常被政府、企業和其他組織用來影響其決策。
    透明度和誠實:為了維護調查的可信度,調查組織應該提供其調查方法、樣本大小、抽樣方法和可能的誤差範圍等詳細資訊。
    民調是怎麼調查的?
    民意調查(輿論調查)的意義是指為瞭解大多數民眾的看法、意見、利益與需求,以科學、系統與公正的資料,蒐集可以代表全部群眾(母體)的部分群眾(抽樣),設計問卷題目後,以人工或電腦詢問部分民眾對特定議題的看法與評價,利用抽樣出來部分民眾的意見與看法,來推論目前全部民眾的意見與看法,藉以衡量社會與政治的狀態。

    以下是進行民調調查的基本步驟:

    定義目標和目的:首先,調查者需要明確調查的目的。是要了解公眾對某個政策的看法?還是要評估某個政治候選人的支持率?
    設計問卷:根據調查目的,研究者會設計一份問卷。問卷應該包含清晰、不帶偏見的問題,並避免導向性的語言。
    選擇樣本:因為通常不可能調查所有人,所以會選擇一部分人作為代表。這部分人被稱為“樣本”。最理想的情況是使用隨機抽樣,以確保每個人都有被選中的機會。
    收集數據:有多種方法可以收集數據,如面對面訪問、電話訪問、郵件調查或在線調查。
    數據分析:一旦數據被收集,研究者會使用統計工具和技術進行分析,得出結論或洞見。
    報告結果:分析完數據後,研究者會編寫報告或發布結果。報告通常會提供調查方法、樣本大小、誤差範圍和主要發現。
    解釋誤差範圍:多數民調報告都會提供誤差範圍,例如“±3%”。這表示實際的結果有可能在報告結果的3%範圍內上下浮動。
    民調調查的質量和可信度很大程度上取決於其設計和實施的方法。若是由專業和無偏見的組織進行,且使用科學的方法,那麼民調結果往往較為可靠。但即使是最高質量的民調也會有一定的誤差,因此解讀時應保持批判性思考。

    為什麼要做民調?
    民調提供了一種系統性的方式來了解大眾的意見、態度和信念。進行民調的原因多種多樣,以下是一些主要的動機:

    政策制定和評估:政府和政策制定者進行民調,以了解公眾對某一議題或政策的看法。這有助於制定或調整政策,以反映大眾的需求和意見。
    選舉和政治活動:政黨和候選人通常使用民調來評估自己在選舉中的地位,了解哪些議題對選民最重要,以及如何調整策略以吸引更多支持。
    市場研究:企業和組織進行民調以了解消費者對產品、服務或品牌的態度,從而制定或調整市場策略。
    社會科學研究:學者和研究者使用民調來了解人們的社會、文化和心理特征,以及其與行為的關係。
    公眾與媒體的期望:民調提供了一種方式,使公眾、政府和企業得以了解社會的整體趨勢和態度。媒體也經常報導民調結果,提供公眾對當前議題的見解。
    提供反饋和評估:無論是企業還是政府,都可以透過民調了解其表現、服務或政策的效果,並根據反饋進行改進。
    預測和趨勢分析:民調可以幫助預測某些趨勢或行為的未來發展,如選舉結果、市場需求等。
    教育和提高公眾意識:通過進行和公布民調,可以促使公眾對某一議題或問題有更深入的了解和討論。

    民調可信嗎?
    民意調查的結果數據隨處可見,尤其是政治性民調結果幾乎可說是天天在新聞上放送,對總統的滿意度下降了多少百分比,然而大家又信多少?

    在景美市場的訪問中,我們了解到民眾對民調有一些普遍的觀點。大多數受訪者表示,他們對民調的可信度存有疑慮,主要原因是他們擔心政府可能會在調查中進行操控,以符合特定政治目標。

    受訪者還提到,民意調查的結果通常不會對他們的投票意願產生影響。換句話說,他們的選擇通常受到更多因素的影響,例如候選人的政策立場和政府做事的認真與否,而不是單純依賴民調結果。

    從訪問中我們可以得出的結論是,大多數民眾對民調持謹慎態度,並認為它們對他們的投票決策影響有限。

  94. 2024總統大選民調
    民意調查是什麼?民調什麼意思?
    民意調查又稱為輿論調查或民意測驗,簡稱民調。一般而言,民調是一種為了解公眾對某些政治、社會問題與政策的意見和態度,由專業民調公司或媒體進行的調查方法。

    目的在於通過網路、電話、或書面等媒介,對大量樣本的問卷調查抽樣,利用統計學的抽樣理論來推斷較為客觀,且能較為精確地推論社會輿論或民意動向的一種方法。
    以下是民意調查的一些基本特點和重要性:

    抽樣:由於不可能向每一個人詢問意見,所以調查者會選擇一個代表性的樣本進行調查。這樣本的大小和抽樣方法都會影響調查的準確性和可靠性。
    問卷設計:為了確保獲得可靠的結果,問卷必須經過精心設計,問題要清晰、不帶偏見,且易於理解。
    數據分析:收集到的數據將被分析以得出結論。這可能包括計算百分比、平均值、標準差等,以及更複雜的統計分析。
    多種用途:民意調查可以用於各種目的,包括政策制定、選舉預測、市場研究、社會科學研究等。
    限制:雖然民意調查是一個有價值的工具,但它也有其限制。例如,樣本可能不完全代表目標人群,或者問卷的設計可能導致偏見。
    影響決策:民意調查的結果常常被政府、企業和其他組織用來影響其決策。
    透明度和誠實:為了維護調查的可信度,調查組織應該提供其調查方法、樣本大小、抽樣方法和可能的誤差範圍等詳細資訊。
    民調是怎麼調查的?
    民意調查(輿論調查)的意義是指為瞭解大多數民眾的看法、意見、利益與需求,以科學、系統與公正的資料,蒐集可以代表全部群眾(母體)的部分群眾(抽樣),設計問卷題目後,以人工或電腦詢問部分民眾對特定議題的看法與評價,利用抽樣出來部分民眾的意見與看法,來推論目前全部民眾的意見與看法,藉以衡量社會與政治的狀態。

    以下是進行民調調查的基本步驟:

    定義目標和目的:首先,調查者需要明確調查的目的。是要了解公眾對某個政策的看法?還是要評估某個政治候選人的支持率?
    設計問卷:根據調查目的,研究者會設計一份問卷。問卷應該包含清晰、不帶偏見的問題,並避免導向性的語言。
    選擇樣本:因為通常不可能調查所有人,所以會選擇一部分人作為代表。這部分人被稱為“樣本”。最理想的情況是使用隨機抽樣,以確保每個人都有被選中的機會。
    收集數據:有多種方法可以收集數據,如面對面訪問、電話訪問、郵件調查或在線調查。
    數據分析:一旦數據被收集,研究者會使用統計工具和技術進行分析,得出結論或洞見。
    報告結果:分析完數據後,研究者會編寫報告或發布結果。報告通常會提供調查方法、樣本大小、誤差範圍和主要發現。
    解釋誤差範圍:多數民調報告都會提供誤差範圍,例如“±3%”。這表示實際的結果有可能在報告結果的3%範圍內上下浮動。
    民調調查的質量和可信度很大程度上取決於其設計和實施的方法。若是由專業和無偏見的組織進行,且使用科學的方法,那麼民調結果往往較為可靠。但即使是最高質量的民調也會有一定的誤差,因此解讀時應保持批判性思考。

    為什麼要做民調?
    民調提供了一種系統性的方式來了解大眾的意見、態度和信念。進行民調的原因多種多樣,以下是一些主要的動機:

    政策制定和評估:政府和政策制定者進行民調,以了解公眾對某一議題或政策的看法。這有助於制定或調整政策,以反映大眾的需求和意見。
    選舉和政治活動:政黨和候選人通常使用民調來評估自己在選舉中的地位,了解哪些議題對選民最重要,以及如何調整策略以吸引更多支持。
    市場研究:企業和組織進行民調以了解消費者對產品、服務或品牌的態度,從而制定或調整市場策略。
    社會科學研究:學者和研究者使用民調來了解人們的社會、文化和心理特征,以及其與行為的關係。
    公眾與媒體的期望:民調提供了一種方式,使公眾、政府和企業得以了解社會的整體趨勢和態度。媒體也經常報導民調結果,提供公眾對當前議題的見解。
    提供反饋和評估:無論是企業還是政府,都可以透過民調了解其表現、服務或政策的效果,並根據反饋進行改進。
    預測和趨勢分析:民調可以幫助預測某些趨勢或行為的未來發展,如選舉結果、市場需求等。
    教育和提高公眾意識:通過進行和公布民調,可以促使公眾對某一議題或問題有更深入的了解和討論。

    民調可信嗎?
    民意調查的結果數據隨處可見,尤其是政治性民調結果幾乎可說是天天在新聞上放送,對總統的滿意度下降了多少百分比,然而大家又信多少?

    在景美市場的訪問中,我們了解到民眾對民調有一些普遍的觀點。大多數受訪者表示,他們對民調的可信度存有疑慮,主要原因是他們擔心政府可能會在調查中進行操控,以符合特定政治目標。

    受訪者還提到,民意調查的結果通常不會對他們的投票意願產生影響。換句話說,他們的選擇通常受到更多因素的影響,例如候選人的政策立場和政府做事的認真與否,而不是單純依賴民調結果。

    從訪問中我們可以得出的結論是,大多數民眾對民調持謹慎態度,並認為它們對他們的投票決策影響有限。

  95. 總統民調
    民意調查是什麼?民調什麼意思?
    民意調查又稱為輿論調查或民意測驗,簡稱民調。一般而言,民調是一種為了解公眾對某些政治、社會問題與政策的意見和態度,由專業民調公司或媒體進行的調查方法。

    目的在於通過網路、電話、或書面等媒介,對大量樣本的問卷調查抽樣,利用統計學的抽樣理論來推斷較為客觀,且能較為精確地推論社會輿論或民意動向的一種方法。
    以下是民意調查的一些基本特點和重要性:

    抽樣:由於不可能向每一個人詢問意見,所以調查者會選擇一個代表性的樣本進行調查。這樣本的大小和抽樣方法都會影響調查的準確性和可靠性。
    問卷設計:為了確保獲得可靠的結果,問卷必須經過精心設計,問題要清晰、不帶偏見,且易於理解。
    數據分析:收集到的數據將被分析以得出結論。這可能包括計算百分比、平均值、標準差等,以及更複雜的統計分析。
    多種用途:民意調查可以用於各種目的,包括政策制定、選舉預測、市場研究、社會科學研究等。
    限制:雖然民意調查是一個有價值的工具,但它也有其限制。例如,樣本可能不完全代表目標人群,或者問卷的設計可能導致偏見。
    影響決策:民意調查的結果常常被政府、企業和其他組織用來影響其決策。
    透明度和誠實:為了維護調查的可信度,調查組織應該提供其調查方法、樣本大小、抽樣方法和可能的誤差範圍等詳細資訊。
    民調是怎麼調查的?
    民意調查(輿論調查)的意義是指為瞭解大多數民眾的看法、意見、利益與需求,以科學、系統與公正的資料,蒐集可以代表全部群眾(母體)的部分群眾(抽樣),設計問卷題目後,以人工或電腦詢問部分民眾對特定議題的看法與評價,利用抽樣出來部分民眾的意見與看法,來推論目前全部民眾的意見與看法,藉以衡量社會與政治的狀態。

    以下是進行民調調查的基本步驟:

    定義目標和目的:首先,調查者需要明確調查的目的。是要了解公眾對某個政策的看法?還是要評估某個政治候選人的支持率?
    設計問卷:根據調查目的,研究者會設計一份問卷。問卷應該包含清晰、不帶偏見的問題,並避免導向性的語言。
    選擇樣本:因為通常不可能調查所有人,所以會選擇一部分人作為代表。這部分人被稱為“樣本”。最理想的情況是使用隨機抽樣,以確保每個人都有被選中的機會。
    收集數據:有多種方法可以收集數據,如面對面訪問、電話訪問、郵件調查或在線調查。
    數據分析:一旦數據被收集,研究者會使用統計工具和技術進行分析,得出結論或洞見。
    報告結果:分析完數據後,研究者會編寫報告或發布結果。報告通常會提供調查方法、樣本大小、誤差範圍和主要發現。
    解釋誤差範圍:多數民調報告都會提供誤差範圍,例如“±3%”。這表示實際的結果有可能在報告結果的3%範圍內上下浮動。
    民調調查的質量和可信度很大程度上取決於其設計和實施的方法。若是由專業和無偏見的組織進行,且使用科學的方法,那麼民調結果往往較為可靠。但即使是最高質量的民調也會有一定的誤差,因此解讀時應保持批判性思考。

    為什麼要做民調?
    民調提供了一種系統性的方式來了解大眾的意見、態度和信念。進行民調的原因多種多樣,以下是一些主要的動機:

    政策制定和評估:政府和政策制定者進行民調,以了解公眾對某一議題或政策的看法。這有助於制定或調整政策,以反映大眾的需求和意見。
    選舉和政治活動:政黨和候選人通常使用民調來評估自己在選舉中的地位,了解哪些議題對選民最重要,以及如何調整策略以吸引更多支持。
    市場研究:企業和組織進行民調以了解消費者對產品、服務或品牌的態度,從而制定或調整市場策略。
    社會科學研究:學者和研究者使用民調來了解人們的社會、文化和心理特征,以及其與行為的關係。
    公眾與媒體的期望:民調提供了一種方式,使公眾、政府和企業得以了解社會的整體趨勢和態度。媒體也經常報導民調結果,提供公眾對當前議題的見解。
    提供反饋和評估:無論是企業還是政府,都可以透過民調了解其表現、服務或政策的效果,並根據反饋進行改進。
    預測和趨勢分析:民調可以幫助預測某些趨勢或行為的未來發展,如選舉結果、市場需求等。
    教育和提高公眾意識:通過進行和公布民調,可以促使公眾對某一議題或問題有更深入的了解和討論。

    民調可信嗎?
    民意調查的結果數據隨處可見,尤其是政治性民調結果幾乎可說是天天在新聞上放送,對總統的滿意度下降了多少百分比,然而大家又信多少?

    在景美市場的訪問中,我們了解到民眾對民調有一些普遍的觀點。大多數受訪者表示,他們對民調的可信度存有疑慮,主要原因是他們擔心政府可能會在調查中進行操控,以符合特定政治目標。

    受訪者還提到,民意調查的結果通常不會對他們的投票意願產生影響。換句話說,他們的選擇通常受到更多因素的影響,例如候選人的政策立場和政府做事的認真與否,而不是單純依賴民調結果。

    從訪問中我們可以得出的結論是,大多數民眾對民調持謹慎態度,並認為它們對他們的投票決策影響有限。

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